Is govee flood light profitable to sell on Amazon United States?

The niche generates $400K/yr across 11 tracked products. 2 of 3 products launched in the last 360 days are still selling. 90-day search growth is +17.3%. Flapen's verdict: Skip it (42/100).

How competitive is the govee flood light niche?

1 brands and 3 sellers compete. The top 5 products take 79% of clicks and top 5 brands hold 100% of demand.

When does demand for govee flood light peak?

Demand peaks in Oct–Nov–Dec; the busiest month runs 8.2× the quietest.

What does it cost to enter the govee flood light niche?

Listings span $34.56–$155.42; the average listing price is $87.23 (sweet spot $15–$100). The average incumbent carries 513 reviews — the moat a new listing must climb.

govee flood light

Skip it

Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Avg price

Great$87.23

avg listing price — sweet spot $15–$100

Review moat

Good513

avg incumbent reviews — the moat a new listing must climb

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Market size

Good$400K

$400K/yr · 99K searches

Conversion

Good4.6%

search→purchase rate — share of searches ending in a sale

Price range

Good$34.56–$155.42

cheapest to priciest tracked listing — scored on the share inside $15–$100

Growth

Okay+17.3%

90-day search growth — must beat 0% to launch

Returns

Bad6.4%

return rate — above 5% kills the launch gate

Competition

Bad79%

top-5 click share — a locked-up shelf

Brand share

Bad100%

top-5 brand share — brand-locked demand

Signals High Returns High Price

According to Flapen's Amazon United States niche tracking, govee flood light is a $400K/yr Amazon United States market (99K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Oct–Nov–Dec. Verdict: Skip it — 42/100.

Data updated Jul 28, 2026 · scored weekly · How we score niches

govee flood light market data

Units sold / yr: 4K–5K; avg 250–500/product
Revenue / yr: $349K–$436K; units × avg price
Conversion rate: 4.6%
Avg BSR: #177
Page quality: 0%
Prime: 91%
Sponsored: 82%
Out of stock: 15.4%
Avg brand age: 32 months
Avg seller age: 137 days

Competition & brand share

The top 5 products capture 79% of clicks — a locked-up shelf that new listings rarely crack.

Brands

1 flat

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

79%

Top 20: 100%

Open market

Govee100%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +17.3% search growth over the last 90 days.

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 8.2×

Open Trend

Top govee flood light search terms

govee flood light43K/yr +16.5%4.3% conv.
govee flood lights24K/yr +22.3%4.5% conv.
govee outdoor flood lights20K/yr -2.8%5.0% conv.
govee flood6K/yr +52.3%5.1% conv.
govee flood lights outdoor5K/yr +8.2%3.9% conv.

All search terms

Top govee flood light products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 11 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Govee Outdoor Flood Lights 2 RGBIC IP66 Wired 4 Pack

Govee$101.164.3★457 rev

Govee Par38 Flood Light Bulbs 1300Lm Smart Flood Light Outdoor 2-Pack

Govee$50.034.2★56 rev

Govee BR30 Smart Light Bulbs 850 LM RGBWW E26 Base 4 Pack

Govee$39.224.6★532 rev

Govee Smart Light Bulbs 1200 Lumens Dimmable BR30 Bulbs RGBWW Color Changing Light Bulb Flood Light Bulbs Work with Alexa Google Assistant WiFi & Bluetooth LED Bulbs Music Sync 2 Pack

Govee$34.564.6★1,442 rev

Govee Outdoor Flood Lights 2 RGBIC IP66 Wired 6 Pack

Govee$155.424.3★457 rev

Newest

by launch date

Govee Outdoor Wall Flood Light 3000LM RGBWW 6500K IP65 PIR Motion Sensor

Govee$97.1811 rev

2w ago

Govee Par38 Flood Light Bulbs 1300Lm Smart Flood Light Outdoor 2-Pack

Govee$50.0356 rev

2mo ago

Govee Outdoor Spotlights Lite 4 Pack IP67 Waterproof Spotlights APP WiFi

Govee$81.9182 rev

3mo ago

Govee Outdoor Spot Lights 2 IP67 Waterproof Spotlights RGBWIC 4 Pack

Govee$141.94363 rev

1y ago

Govee Outdoor Tree Lights 3-Pack RGBWIC LED Landscape Lighting

Govee$88.06269 rev