Govee Flood Light
FailThe top 5 brands take 100% of clicks, so Govee Flood Light is a Fail.
- Flapen Score
- 42 / 100Ranks 6,968 of 9,536 Tools & Home Improvement niches · −6 vs the category median of 4842
- Market size
- $400K/yr99K searches / yr
- 90-day growth
- +17.3%search demand this quarter
- Competition
- 79%top-5 click share · 1 brands · 3 sellers
Flapen Score
Govee Flood Light against its category
The dotted line is the Tools & Home Improvement average. Past it, Govee Flood Light is stronger. Inside it, weaker.
Market
The Govee Flood Light market on Amazon at a glance
Shoppers on Amazon United States searched for Govee Flood Light 99K times last year and spent an estimated $400K. One brand takes every click. Demand peaks in Oct–Nov–Dec. Flapen scores it 42 out of 100, a Fail.
01 · Demand
An estimated 4.6% of those searches ended in a purchase.
Shoppers searched for this 99K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.6% of those searches ended in a purchase. Searches in the last 90 days moved +17.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $400K a year.
- Searches, last 12 months
- 99K
- Growth, 90 days vs prior 90
- +17.3%
- Conversion, latest week
- 4.6%
- Market size, estimated
- $400Ka year
- Peak month
- November8.2× the quietest month
- Top search term
- govee flood light43K searches a year
02 · Price
A sale here is worth $87.23.
Listings sell for $87.23 on average, from $34.56 to $155.42. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 250 to 500 of them. At $87.23 that is $22K to $44K a year per listing.
- Average price
- $87.23inside the $15 to $100 sweet spot
- Price range
- $34.56–$155.42
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 4K–5K
- Units per listing a year
- 250–500
- Revenue per listing a year
- $22K–$44K
- Returns
- 6.4%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is low.
82% of listings pay for placement with sponsored ads. 91% ship with Prime. On an average day, 15.4% of listings are out of stock. The average listing ranks #177 within Light Bulbs. It carries 513 reviews at 4.39 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 82%
- Prime listings
- 91%
- Out of stock, average day
- 15.4%
- Average rank
- #177in Light Bulbs
- Average rating
- 4.39 starsAmazon United States average 4.42 stars
- Average reviews
- 513per listing
- Listings tracked
- 11
04 · Newcomers
2 of last year's 3 launches cleared the first-year sales bar.
3 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 32 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 3
- Successful launches
- 2Amazon's first-year sales bar
- Average brand age
- 32 months
Products
Top Govee Flood Light products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 28, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Govee Outdoor Flood Lights 2 RGBIC IP66 Wired 4 Pack
- Price
- $101.16
- Rating
- 4.3/5
- Reviews
- 457
- Age
- 1y ago

Govee Par38 Flood Light Bulbs 1300Lm Smart Flood Light Outdoor 2-Pack
- Price
- $50.03
- Rating
- 4.2/5
- Reviews
- 56
- Age
- 2mo ago

Govee BR30 Smart Light Bulbs 850 LM RGBWW E26 Base 4 Pack
- Price
- $39.22
- Rating
- 4.6/5
- Reviews
- 532
- Age
- 1y ago

Govee Smart Light Bulbs 1200 Lumens Dimmable BR30 Bulbs RGBWW Color Changing Light Bulb Flood Light Bulbs Work with Alexa Google Assistant WiFi & Bluetooth LED Bulbs Music Sync 2 Pack
- Price
- $34.56
- Rating
- 4.6/5
- Reviews
- 1,442
- Age
- 3y ago

Govee Outdoor Flood Lights 2 RGBIC IP66 Wired 6 Pack
- Price
- $155.42
- Rating
- 4.3/5
- Reviews
- 457
- Age
- 1y ago
Trending
estimated 90-day click momentum
Govee Outdoor Wall Flood Light 3000LM RGBWW 6500K IP65 PIR Motion Sensor
- Price
- $97.18
- Rating
- 4.8/5
- Reviews
- 11
- Age
- 2w ago

Govee Par38 Flood Light Bulbs 1300Lm Smart Flood Light Outdoor 2-Pack
- Price
- $50.03
- Rating
- 4.2/5
- Reviews
- 56
- Age
- 2mo ago

Govee Outdoor Spotlights Lite 4 Pack IP67 Waterproof Spotlights APP WiFi
- Price
- $81.91
- Rating
- 4.0/5
- Reviews
- 82
- Age
- 3mo ago

Govee BR30 Smart Light Bulbs 850 LM RGBWW E26 Base 6 Pack
- Price
- $72.54
- Rating
- 4.6/5
- Reviews
- 532
- Age
- 1y ago

Govee Smart Light Bulbs 1200 Lumens Dimmable BR30 Bulbs RGBWW 6 Pack
- Price
- $97.50
- Rating
- 4.6/5
- Reviews
- 1,442
- Age
- 2y ago
Newest
by launch date
Govee Outdoor Wall Flood Light 3000LM RGBWW 6500K IP65 PIR Motion Sensor
- Price
- $97.18
- Rating
- 4.8/5
- Reviews
- 11
- Age
- 2w ago

Govee Par38 Flood Light Bulbs 1300Lm Smart Flood Light Outdoor 2-Pack
- Price
- $50.03
- Rating
- 4.2/5
- Reviews
- 56
- Age
- 2mo ago

Govee Outdoor Spotlights Lite 4 Pack IP67 Waterproof Spotlights APP WiFi
- Price
- $81.91
- Rating
- 4.0/5
- Reviews
- 82
- Age
- 3mo ago

Govee Outdoor Spot Lights 2 IP67 Waterproof Spotlights RGBWIC 4 Pack
- Price
- $141.94
- Rating
- 4.2/5
- Reviews
- 363
- Age
- 1y ago

Govee Outdoor Tree Lights 3-Pack RGBWIC LED Landscape Lighting
- Price
- $88.06
- Rating
- 4.1/5
- Reviews
- 269
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 79% of clicks. A locked shelf that new listings rarely crack.
Brands
1 flat
Sellers
3
Est. top-5 brand share
100%
Top 20: 100%
Est. top-5 click share
79%
Top 20: 100%
Open market
0%
- Govee100%
Demand
Govee Flood Light search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Oct, Nov, Dec · busiest ÷ quietest = 8.2×
Search terms
Top Govee Flood Light search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- govee flood light43K/yr
- govee flood lights24K/yr
- govee outdoor flood lights20K/yr
- govee flood6K/yr
- govee flood lights outdoor5K/yr
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Govee Flood Light questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









