Is Govee Accessories profitable to sell on Amazon United States?

Flapen scores Govee Accessories 40 out of 100 on Amazon United States, a Fail. Shoppers spend $21K a year across 18 tracked products. Amazon counts 3 of the 8 products launched in the last year as successful launches. Search demand grew +5.1% in the last 90 days.

How competitive is the Govee Accessories niche on Amazon United States?

10 brands and 12 sellers compete in Govee Accessories on Amazon United States. The top 5 Govee Accessories products take 52% of clicks, and the top 5 brands take 85%.

What do buyers complain about in Govee Accessories?

Govee Accessories buyers on Amazon United States complain most about Functionality-Overall, Connectivity-Overall, and Adhesion/Stickiness. Returns run at 8.8% of orders, which is high.

What does it cost to enter the Govee Accessories niche?

Govee Accessories sells for $35.82 on average on Amazon United States, inside the $15 to $100 sweet spot. Listings run $10.45 to $123.88. The average product has 183 reviews, the count a new listing must catch up to.

Govee Accessories

Fail

Shoppers spend only $21K a year here, so Govee Accessories is a Fail.

Filters High Returns

Flapen Score: 40
40 / 100Ranks 7,617 of 9,536 Tools & Home Improvement niches · −8 vs the category median of 48
Market size: $21K/yr36K searches / yr
90-day growth: +5.1%search demand this quarter
Competition: 52%top-5 click share · 10 brands · 12 sellers

Flapen Score

Govee Accessories against its category

The dotted line is the Tools & Home Improvement average. Past it, Govee Accessories is stronger. Inside it, weaker.

40Fail

This niche Category average

See the method

Market

The Govee Accessories market on Amazon at a glance

Shoppers on Amazon United States searched for Govee Accessories 36K times last year and spent an estimated $21K. The top 5 brands take 85% of clicks. Flapen scores it 40 out of 100, a Fail.

01 · Demand

1.6% of searches ended in a purchase last week.

Shoppers searched for this 36K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 1.6% of those searches ended in a purchase. Searches in the last 90 days moved +5.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $21K a year.

Searches, last 12 months: 36K
Growth, 90 days vs prior 90: +5.1%
Conversion, latest week: 1.6%
Market size, estimated: $21Ka year
Top search term: govee accessories24K searches a year

02 · Price

A sale here is worth $35.82.

Listings sell for $35.82 on average, from $10.45 to $123.88. Amazon reports units sold in ranges. This niche sold 750 to 1K a year. The average listing sells 0 to 100 of them. At $35.82 that is $0 to $4K a year per listing.

Average price: $35.82inside the $15 to $100 sweet spot
Price range: $10.45–$123.88
Amazon United States median price: $24.38across 115,062 niches
Units sold a year: 750–1K
Units per listing a year: 0–100
Revenue per listing a year: $0–$4K
Returns: 8.8%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

67% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 13.0% of listings are out of stock. The average listing ranks #449 within Lighting Accessories. It carries 183 reviews at 4.34 stars, so a new listing needs social proof before a better product.

Sponsored listings: 67%
Prime listings: 100%
Out of stock, average day: 13.0%
Average rank: #449in Lighting Accessories
Average rating: 4.34 starsAmazon United States average 4.42 stars
Average reviews: 183per listing
Listings tracked: 18

04 · Newcomers

Amazon counts 3 of last year's 8 launches as successful.

8 products launched here in the last 12 months. Amazon counts 3 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 18 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months: 8
Successful launches: 3Amazon's first-year sales bar
Average brand age: 18 months

Products