gosund smart plug
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size
Incredible$2.4M$2.4M/yr · 1.1M searches
Avg price
Great$21.83avg listing price — sweet spot $15–$100
Conversion
Great10.2%search→purchase rate — share of searches ending in a sale
Price range
Great$9.11–$40.17cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Returns
Okay4.0%return rate — above 5% kills the launch gate
Competition
Okay68%top-5 click share — leaders hold, buyers still browse
Growth
Bad-7.1%90-day search growth — must beat 0% to launch
Review moat
Bad29,877.71avg incumbent reviews — the moat a new listing must climb
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, gosund smart plug is a $2.4M/yr Amazon United States market (1.1M searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jan–Nov–Dec. Verdict: Skip it — 48/100.
Data updated Jul 27, 2026 · scored weekly · How we score niches
gosund smart plug market data
- Units sold / yr
- 150K–200K
- avg 8,000–10,000/product
- Revenue / yr
- $3.3M–$4.4M
- units × avg price
- Conversion rate
- 10.2%
- Avg BSR
- #16
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 41%
- Out of stock
- 0.0%
- Avg brand age
- 42 months
- Avg seller age
- 151 days
Competition & brand share
The top 5 products take 68% of clicks — established leaders, but buyers still shop beyond them.Brands
4 rising
Sellers
18
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
68%
Top 20: 100%
Open market
0%
- Kasa Smart79%
- GHome Smart16%
- Tapo3%
- Govee2%
- Open — no brand owns it (0%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -7.1% search growth over the last 90 days.Peak months: Jan, Nov, Dec · busiest ÷ quietest = 3.1×
Top gosund smart plug search terms
- kasa smart plug602K/yr
- ghome smart plug67K/yr
- tp link smart plug64K/yr
- ghome39K/yr
- gosund smart plug54K/yr
- smart plug google home32K/yr
- google smart plugs32K/yr
- kasa plug34K/yr
- tp link kasa smart plug16K/yr
- google home smart plug20K/yr
Top gosund smart plug products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 17 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Kasa Smart Plug Mini 15A Smart Home Wi-Fi Outlet Works with Alexa Google Home No Hub Required UL Certified 2.4G WiFi Only 4-Pack(EP10P4) White
Kasa Smart$25.374.5★40,396 rev
Kasa Smart Plug Ultra Mini 15A Smart Home Wi-Fi Outlet Works with Alexa Google Home No Hub Required UL Certified 2.4G WiFi Only 2 Count (Pack of 1)(EP10P2) White
Kasa Smart$14.414.5★40,396 rev
GHome Smart Plug Mini WiFi Smart Outlet Plug Works with Alexa and Google Home Timer Outlet with APP Control 2.4GHz Network Only No Hub Required ETL FCC Listed (4 Pack) White
GHome Smart$24.454.5★4,298 rev
Kasa Smart Plug HS103P2 Smart Home Wi-Fi Outlet Works with Alexa Echo Google Home No Hub Required 15 Amp UL Certified (Pack of 2) White
Kasa Smart$14.834.6★150,511 rev
Kasa Smart Plug HS103P4 Wi-Fi Outlet Works with Alexa Echo Google Home & IFTTT No Hub Required Remote Control 15 Amp UL Certified 4-Pack White
Kasa Smart$25.054.6★150,511 rev
Newest
by launch date
GHome Smart Plug WiFi Smart Plugs Work with Alexa and Google Home Smart Outlet Timer with APP Remote Control 2.4GHz Wi-Fi Only No Hub Required ETL FCC Listed
GHome Smart$25.474,148 rev
GHome Smart Plug WiFi Smart Plugs Work with Alexa and Google Home Smart Outlet Timer with APP Remote Control 2.4GHz Wi-Fi Only No Hub Required ETL FCC Listed White
GHome Smart$9.724,148 rev
GHome Smart 5G 15A WiFi Smart Plug Compatible with Alexa and Google Home Outlet Timer Smart Home WiFi Outlet Timer with Remote Control 5GHz and 2.4GHz Wi-Fi Sockets ETL FCC Listed White 4 Pack
GHome Smart$40.171,021 rev
Kasa Smart Plug Matter Compatible Energy Monitoring Compact Design 15A/1800W Max Super Easy Setup Works with Apple Home Alexa & Google Home UL Certified 2.4G Wi-Fi Only White KP125M(2-Pack)
Kasa Smart$23.382,201 rev
TP-Link Tapo Matter Supported Smart Plug Mini Compact Design 15A/1800W Max Super Easy Setup Works with Apple Home Alexa & Google Home UL Certified 2.4G Wi-Fi Only White Tapo P125M(3-Pack)
Tapo$20.622,757 rev
Trending
90-day click momentumGHome Smart Plug WiFi Smart Plugs Work with Alexa and Google Home Smart Outlet Timer with APP Remote Control 2.4GHz Wi-Fi Only No Hub Required ETL FCC Listed White
GHome Smart$9.724.4★
Kasa Outdoor Smart Plug Smart Home Wi-Fi Outlet Timer Max Load 15A/1875W IP64 Weather Resistance Compatible with Alexa Google Home & SmartThings No Hub Required ETL Certified(KP401)
Kasa Smart$14.204.5★
TP-Link Tapo Matter Supported Smart Plug Mini Compact Design 15A/1800W Max Super Easy Setup Works with Apple Home Alexa & Google Home UL Certified 2.4G Wi-Fi Only White Tapo P125M(3-Pack)
Tapo$20.624.5★
Kasa Smart Plug Matter Compatible Energy Monitoring Compact Design 15A/1800W Max Super Easy Setup Works with Apple Home Alexa & Google Home UL Certified 2.4G Wi-Fi Only White KP125M(2-Pack)
Kasa Smart$23.384.3★
Kasa Smart Plug KP200 In-Wall Smart Home Wi-Fi Outlet Works with Alexa Google Home No Hub Required Remote Control ETL Certified White 1 Pack
Kasa Smart$19.244.6★
What buyers say about gosund smart plug
What buyers praise and complain about, mined from review topics.What buyers love
“EASY TO INSTALL”
“Easy Peezy”
“Best Smart Plugs”
“The build quality on them is excellent”
“Easy connection”
“They are affordable”
“As advertised”
“does the job well”
“Compatible”
“the timer function works perfectly”
What buyers complain about
“Doesn't connect”
“did not last”
“Does not work well”
“Not easy to set up”
“Plugs just stop working”
“Complete garbage”
“Instructions confusing”
“I feel like it should be a little cheaper”
“Not able to use as intended”
“Compatibility issues”
Top return reasons
Common questions
- Is gosund smart plug profitable to sell on Amazon United States?
- The niche generates $2.4M/yr across 17 tracked products. 90-day search growth is -7.1%. Flapen's verdict: Skip it (48/100).
- How competitive is the gosund smart plug niche?
- 4 brands and 18 sellers compete. The top 5 products take 68% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in gosund smart plug?
- Top complaints mined from reviews: Connectivity-Overall, Durability, Functionality-Overall. The return rate is 4.0%.
- When does demand for gosund smart plug peak?
- Demand peaks in Jan–Nov–Dec; the busiest month runs 3.1× the quietest.
- What does it cost to enter the gosund smart plug niche?
- Listings span $9.11–$40.17; the average listing price is $21.83 (sweet spot $15–$100). The average incumbent carries 29,878 reviews — the moat a new listing must climb.