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Gooseneck Light

Fail

Shoppers spend only $56K a year here, so Gooseneck Light is a Fail.

Flapen Score
48
48 / 100
Ranks 4,568 of 9,536 Tools & Home Improvement niches · on the category median
Market size
$56K/yr51K searches / yr
90-day growth
-14.5%search demand this quarter
Competition
30%top-5 click share · 51 brands · 93 sellers

Flapen Score

Gooseneck Light against its category

The dotted line is the Tools & Home Improvement average. Past it, Gooseneck Light is stronger. Inside it, weaker.

48Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Gooseneck Light market on Amazon at a glance

Shoppers on Amazon United States searched for Gooseneck Light 51K times last year and spent an estimated $56K. The top 5 brands take 30% of clicks. Demand peaks in Oct. Flapen scores it 48 out of 100, a Fail.

01 · Demand

2.1% of searches ended in a purchase last week.

Shoppers searched for this 51K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 2.1% of those searches ended in a purchase. Searches in the last 90 days moved -14.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $56K a year.

Searches, last 12 months
51K
Growth, 90 days vs prior 90
-14.5%
Conversion, latest week
2.1%
Market size, estimated
$56Ka year
Peak month
October1.8× the quietest month
Top search term
gooseneck light32K searches a year

02 · Price

A sale here is worth $50.76.

Listings sell for $50.76 on average, from $8.81 to $177.13. Amazon reports units sold in ranges. This niche sold 1K to 2K a year. The average listing sells 0 to 100 of them. At $50.76 that is $0 to $5K a year per listing.

Average price
$50.76inside the $15 to $100 sweet spot
Price range
$8.81–$177.13
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
1K–2K
Units per listing a year
0–100
Revenue per listing a year
$0–$5K
Returns
3.2%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

97% of listings pay for placement with sponsored ads. 99% ship with Prime. On an average day, 1.4% of listings are out of stock. The average listing ranks #440 within Lamps & Shades. It carries 1,737 reviews at 4.54 stars, so a new listing needs social proof before a better product.

Sponsored listings
97%
Prime listings
99%
Out of stock, average day
1.4%
Average rank
#440in Lamps & Shades
Average rating
4.54 starsAmazon United States average 4.42 stars
Average reviews
1,737per listing
Listings tracked
68

04 · Newcomers

Amazon counts 4 of last year's 6 launches as successful.

6 products launched here in the last 12 months. Amazon counts 4 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 40 months on average, so the names here are settling in.

Launched, last 12 months
6
Successful launches
4Amazon's first-year sales bar
Average brand age
40 months

Products

Top Gooseneck Light products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 30% of clicks. An open shelf where new products get seen.

$0$2K$3K$5K$7K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

51 rising

Sellers

93

Top-5 brand share

30%

Top 20: 70%

Top-5 click share

30%

Top 20: 61%

Open market

66%

  • Voncerus8%
  • NextLED6%
  • iZELL5%
  • Dott Arts5%
  • powker5%
  • GOALPLUS4%

Demand

Gooseneck Light search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K1KPrime Day '25Spike '25Spike '26MarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJunJul

Peak months: Oct · busiest ÷ quietest = 1.8×

Search terms

Top Gooseneck Light search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • gooseneck light32K/yr
  • goose neck light6K/yr
  • gooseneck led light6K/yr
  • led gooseneck light4K/yr
  • directional lamp3K/yr

Reviews and returns

What reviews say buyers love and hate about Gooseneck Light

We read the reviews and the return reasons for every product selling here.

41%of positive reviews mention “Brightness/Shine/Glow”
17%of negative reviews mention “Durability”
3.2%of orders come back
“Didnt last”
A buyer, on “Durability”17% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Gooseneck Light questions

Answered from the same tracked data.