Is Golden Oak Wood Stain profitable to sell on Amazon United States?

Flapen scores Golden Oak Wood Stain 54 out of 100 on Amazon United States, a Maybe. Shoppers spend $70K a year across 28 tracked products. Amazon counts 0 of the 5 products launched in the last year as successful launches. Search demand grew +13.0% in the last 90 days.

How competitive is the Golden Oak Wood Stain niche on Amazon United States?

11 brands and 66 sellers compete in Golden Oak Wood Stain on Amazon United States. The top 5 Golden Oak Wood Stain products take 49% of clicks, and the top 5 brands take 90%.

What do buyers complain about in Golden Oak Wood Stain?

Golden Oak Wood Stain buyers on Amazon United States complain most about Color, Value For Money, and Advertised Vs Actual Product. Returns run at 1.2% of orders.

What does it cost to enter the Golden Oak Wood Stain niche?

Golden Oak Wood Stain sells for $16.48 on average on Amazon United States, inside the $15 to $100 sweet spot. Listings run $7.63 to $68.14. The average product has 1,160 reviews, the count a new listing must catch up to.

Golden Oak Wood Stain

Maybe

Returns run at only 1.2% of orders. But shoppers spend only $70K a year here, so Golden Oak Wood Stain is a Maybe.

Flapen Score: 54
54 / 100Top 24% of 9,536 Tools & Home Improvement niches · +6 vs the category median of 48
Market size: $70K/yr74K searches / yr
90-day growth: +13.0%search demand this quarter
Competition: 49%top-5 click share · 11 brands · 66 sellers

Flapen Score

Golden Oak Wood Stain against its category

The dotted line is the Tools & Home Improvement average. Past it, Golden Oak Wood Stain is stronger. Inside it, weaker.

54Maybe

This niche Category average

See the method

Market

The Golden Oak Wood Stain market on Amazon at a glance

Shoppers on Amazon United States searched for Golden Oak Wood Stain 74K times last year and spent an estimated $70K. The top 5 brands take 90% of clicks. Flapen scores it 54 out of 100, a Maybe.

01 · Demand

5.8% of searches ended in a purchase last week.

Shoppers searched for this 74K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 5.8% of those searches ended in a purchase. Searches in the last 90 days moved +13.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $70K a year.

Searches, last 12 months: 74K
Growth, 90 days vs prior 90: +13.0%
Conversion, latest week: 5.8%
Market size, estimated: $70Ka year
Top search term: golden oak wood stain14K searches a year

02 · Price

A sale here is worth $16.48.

Listings sell for $16.48 on average, from $7.63 to $68.14. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 250 to 500 of them. At $16.48 that is $4K to $8K a year per listing.

Average price: $16.48inside the $15 to $100 sweet spot
Price range: $7.63–$68.14
Amazon United States median price: $24.38across 115,062 niches
Units sold a year: 5K–6K
Units per listing a year: 250–500
Revenue per listing a year: $4K–$8K
Returns: 1.2%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

46% of listings pay for placement with sponsored ads. 89% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #186 within Finishes, Sealers & Stains. It carries 1,160 reviews at 4.36 stars, so a new listing needs social proof before a better product.

Sponsored listings: 46%
Prime listings: 89%
Out of stock, average day: 0.0%
Average rank: #186in Finishes, Sealers & Stains
Average rating: 4.36 starsAmazon United States average 4.42 stars
Average reviews: 1,160per listing
Listings tracked: 28

04 · Newcomers

Amazon counts 0 of last year's 5 launches as successful.

5 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 93 months on average, so the names here are established.

Launched, last 12 months: 5
Successful launches: 0Amazon's first-year sales bar
Average brand age: 93 months

Products