Is Golden Oak Stain profitable to sell on Amazon United States?

Flapen scores Golden Oak Stain 47 out of 100 on Amazon United States, a Fail. Shoppers spend $78K a year across 40 tracked products. Amazon counts 0 of the 5 products launched in the last year as successful launches. Search demand grew +1.8% in the last 90 days.

How competitive is the Golden Oak Stain niche on Amazon United States?

9 brands and 70 sellers compete in Golden Oak Stain on Amazon United States. The top 5 Golden Oak Stain products take 47% of clicks, and the top 5 brands take 96%.

What do buyers complain about in Golden Oak Stain?

Golden Oak Stain buyers on Amazon United States complain most about Color, Functionality-Overall, and Value For Money. Returns run at 0.8% of orders.

When does demand for Golden Oak Stain peak?

Search demand for Golden Oak Stain on Amazon United States is steady all year. The busiest month runs 1.3× the quietest.

What does it cost to enter the Golden Oak Stain niche?

Golden Oak Stain sells for $15.07 on average on Amazon United States, inside the $15 to $100 sweet spot. Listings run $7.55 to $52.40. The average product has 1,190 reviews, the count a new listing must catch up to.

Golden Oak Stain

Fail

The top 5 brands take 96% of clicks, so Golden Oak Stain is a Fail.

Flapen Score: 47
47 / 100Ranks 4,985 of 9,536 Tools & Home Improvement niches · −1 vs the category median of 48
Market size: $78K/yr157K searches / yr
90-day growth: +1.8%search demand this quarter
Competition: 47%top-5 click share · 9 brands · 70 sellers

Flapen Score

Golden Oak Stain against its category

The dotted line is the Tools & Home Improvement average. Past it, Golden Oak Stain is stronger. Inside it, weaker.

47Fail

This niche Category average

See the method

Market

The Golden Oak Stain market on Amazon at a glance

Shoppers on Amazon United States searched for Golden Oak Stain 157K times last year and spent an estimated $78K. The top 5 brands take 96% of clicks. Flapen scores it 47 out of 100, a Fail.

01 · Demand

3.3% of searches ended in a purchase last week.

Shoppers searched for this 157K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 3.3% of those searches ended in a purchase. Searches in the last 90 days moved +1.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $78K a year.

Searches, last 12 months: 157K
Growth, 90 days vs prior 90: +1.8%
Conversion, latest week: 3.3%
Market size, estimated: $78Ka year
Peak month: October1.3× the quietest month
Top search term: minwax wood stain75K searches a year

02 · Price

A sale here is worth $15.07.

Listings sell for $15.07 on average, from $7.55 to $52.40. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 100 to 250 of them. At $15.07 that is $2K to $4K a year per listing.

Average price: $15.07inside the $15 to $100 sweet spot
Price range: $7.55–$52.40
Amazon United States median price: $24.38across 115,062 niches
Units sold a year: 5K–6K
Units per listing a year: 100–250
Revenue per listing a year: $2K–$4K
Returns: 0.8%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

23% of listings pay for placement with sponsored ads. 98% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #97 within Finishes, Sealers & Stains. It carries 1,190 reviews at 4.45 stars, so a new listing needs social proof before a better product.

Sponsored listings: 23%
Prime listings: 98%
Out of stock, average day: 0.0%
Average rank: #97in Finishes, Sealers & Stains
Average rating: 4.45 starsAmazon United States average 4.42 stars
Average reviews: 1,190per listing
Listings tracked: 40

04 · Newcomers

Amazon counts 0 of last year's 5 launches as successful.

5 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 81 months on average, so the names here are established.

Launched, last 12 months: 5
Successful launches: 0Amazon's first-year sales bar
Average brand age: 81 months

Products