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Gold Towel Ring

Fail

Returns run at 5.9% of orders, so Gold Towel Ring is a Fail.

Flapen Score
40
40 / 100
Ranks 7,617 of 9,536 Tools & Home Improvement niches · −8 vs the category median of 48
Market size
$179K/yr246K searches / yr
90-day growth
-1.1%search demand this quarter
Competition
65%top-5 click share · 19 brands · 22 sellers

Flapen Score

Gold Towel Ring against its category

The dotted line is the Tools & Home Improvement average. Past it, Gold Towel Ring is stronger. Inside it, weaker.

40Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Gold Towel Ring market on Amazon at a glance

Shoppers on Amazon United States searched for Gold Towel Ring 246K times last year and spent an estimated $179K. The top 5 brands take 68% of clicks. Demand peaks in Jan–Feb–Mar–Apr–May–Jun. Flapen scores it 40 out of 100, a Fail.

01 · Demand

4.7% of searches ended in a purchase last week.

Shoppers searched for this 246K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 4.7% of those searches ended in a purchase. Searches in the last 90 days moved -1.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $179K a year.

Searches, last 12 months
246K
Growth, 90 days vs prior 90
-1.1%
Conversion, latest week
4.7%
Market size, estimated
$179Ka year
Peak month
January2.8× the quietest month
Top search term
gold hand towel holder53K searches a year

02 · Price

A sale here is worth $15.42.

Listings sell for $15.42 on average, from $8.21 to $26.21. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 250 to 500 of them. At $15.42 that is $4K to $8K a year per listing.

Average price
$15.42inside the $15 to $100 sweet spot
Price range
$8.21–$26.21
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
13K–15K
Units per listing a year
250–500
Revenue per listing a year
$4K–$8K
Returns
5.9%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

80% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.3% of listings are out of stock. The average listing ranks #59 within Bathroom Hardware. It carries 1,803 reviews at 4.58 stars, so a new listing needs social proof before a better product.

Sponsored listings
80%
Prime listings
100%
Out of stock, average day
0.3%
Average rank
#59in Bathroom Hardware
Average rating
4.58 starsAmazon United States average 4.42 stars
Average reviews
1,803per listing
Listings tracked
20

04 · Newcomers

Amazon counts 0 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 36 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
36 months

Products

Top Gold Towel Ring products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 65% of clicks. Leaders hold, but buyers still shop past them.

$0$18K$36K$54K$71K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

19 falling

Sellers

22

Top-5 brand share

68%

Top 20: 100%

Top-5 click share

65%

Top 20: 100%

Open market

29%

  • Kinbrace31%
  • bluebyrne19%
  • SetSail8%
  • FAIRGIA8%
  • niffgaff3%
  • Lucyound3%

Demand

Gold Towel Ring search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K3KBlack Friday '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Feb, Mar, Apr, May, Jun · busiest ÷ quietest = 2.8×

Search terms

Top Gold Towel Ring search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • gold hand towel holder53K/yr
  • gold towel ring41K/yr
  • brushed gold towel ring26K/yr
  • brushed gold hand towel holder22K/yr
  • brass towel holder20K/yr
  • brass hand towel holder17K/yr
  • hand towel holder gold15K/yr
  • gold hand towel bar8K/yr
  • brushed brass towel ring5K/yr
  • gold towel hanger5K/yr

Reviews and returns

What reviews say buyers love and hate about Gold Towel Ring

We read the reviews and the return reasons for every product selling here.

22%of positive reviews mention “Quality-Overall”
12%of negative reviews mention “Quality-Overall”
5.9%of orders come back
“makes it feel cheap”
A buyer, on “Quality-Overall”12% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Gold Towel Ring questions

Answered from the same tracked data.