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Gold Towel Holder

Fail

Demand is soft, at -3.9% this quarter, so Gold Towel Holder is a Fail.

Flapen Score
45
45 / 100
Ranks 5,778 of 9,536 Tools & Home Improvement niches · −3 vs the category median of 48
Market size
$312K/yr398K searches / yr
90-day growth
-3.9%search demand this quarter
Competition
59%top-5 click share · 22 brands · 25 sellers

Flapen Score

Gold Towel Holder against its category

The dotted line is the Tools & Home Improvement average. Past it, Gold Towel Holder is stronger. Inside it, weaker.

45Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Gold Towel Holder market on Amazon at a glance

Shoppers on Amazon United States searched for Gold Towel Holder 398K times last year and spent an estimated $312K. The top 5 brands take 65% of clicks. Demand peaks in Aug. Flapen scores it 45 out of 100, a Fail.

01 · Demand

4.5% of searches ended in a purchase last week.

Shoppers searched for this 398K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 4.5% of those searches ended in a purchase. Searches in the last 90 days moved -3.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $312K a year.

Searches, last 12 months
398K
Growth, 90 days vs prior 90
-3.9%
Conversion, latest week
4.5%
Market size, estimated
$312Ka year
Peak month
August1.7× the quietest month
Top search term
gold towel holder78K searches a year

02 · Price

A sale here is worth $17.50.

Listings sell for $17.50 on average, from $9.26 to $35.13. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 500 to 750 of them. At $17.50 that is $9K to $13K a year per listing.

Average price
$17.50inside the $15 to $100 sweet spot
Price range
$9.26–$35.13
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
20K–25K
Units per listing a year
500–750
Revenue per listing a year
$9K–$13K
Returns
5.4%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

84% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.4% of listings are out of stock. The average listing ranks #49 within Bathroom Hardware. It carries 1,698 reviews at 4.58 stars, so a new listing needs social proof before a better product.

Sponsored listings
84%
Prime listings
100%
Out of stock, average day
0.4%
Average rank
#49in Bathroom Hardware
Average rating
4.58 starsAmazon United States average 4.42 stars
Average reviews
1,698per listing
Listings tracked
25

04 · Newcomers

Amazon counts 0 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 35 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
35 months

Products

Top Gold Towel Holder products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 59% of clicks. Leaders hold, but buyers still shop past them.

$0$31K$62K$94K$125K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

22 falling

Sellers

25

Top-5 brand share

65%

Top 20: 97%

Top-5 click share

59%

Top 20: 92%

Open market

31%

  • Kinbrace30%
  • bluebyrne17%
  • SetSail7%
  • FAIRGIA7%
  • VAEHOLD5%
  • niffgaff3%

Demand

Gold Towel Holder search demand

Weekly searches over the year, seasonality beneath. Pick a range.

9K7KSpike '24Black Friday '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Aug · busiest ÷ quietest = 1.7×

Search terms

Top Gold Towel Holder search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • gold towel holder78K/yr
  • gold hand towel holder53K/yr
  • gold towel ring41K/yr
  • brushed gold towel ring26K/yr
  • brass towel ring25K/yr
  • brushed gold hand towel holder22K/yr
  • gold bathroom towel holder24K/yr
  • brass towel holder20K/yr
  • brushed gold towel holder19K/yr
  • brass hand towel holder17K/yr

Reviews and returns

What reviews say buyers love and hate about Gold Towel Holder

We read the reviews and the return reasons for every product selling here.

22%of positive reviews mention “Quality-Overall”
15%of negative reviews mention “Quality-Overall”
5.4%of orders come back
“makes it feel cheap”
A buyer, on “Quality-Overall”15% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Gold Towel Holder questions

Answered from the same tracked data.