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Gold Light Switch

Fail

Demand is soft, at -14.7% this quarter, so Gold Light Switch is a Fail.

Flapen Score
44
44 / 100
Ranks 6,173 of 9,536 Tools & Home Improvement niches · −4 vs the category median of 48
Market size
$167K/yr227K searches / yr
90-day growth
-14.7%search demand this quarter
Competition
35%top-5 click share · 19 brands · 26 sellers

Flapen Score

Gold Light Switch against its category

The dotted line is the Tools & Home Improvement average. Past it, Gold Light Switch is stronger. Inside it, weaker.

44Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Gold Light Switch market on Amazon at a glance

Shoppers on Amazon United States searched for Gold Light Switch 227K times last year and spent an estimated $167K. The top 5 brands take 79% of clicks. Demand peaks in Jan–Nov. Flapen scores it 44 out of 100, a Fail.

01 · Demand

1.8% of searches ended in a purchase last week.

Shoppers searched for this 227K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 1.8% of those searches ended in a purchase. Searches in the last 90 days moved -14.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $167K a year.

Searches, last 12 months
227K
Growth, 90 days vs prior 90
-14.7%
Conversion, latest week
1.8%
Market size, estimated
$167Ka year
Peak month
January1.8× the quietest month
Top search term
gold light switch48K searches a year

02 · Price

A sale here is worth $42.02.

Listings sell for $42.02 on average, from $6.35 to $202.61. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 0 to 100 of them. At $42.02 that is $0 to $4K a year per listing.

Average price
$42.02inside the $15 to $100 sweet spot
Price range
$6.35–$202.61
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
4K–5K
Units per listing a year
0–100
Revenue per listing a year
$0–$4K
Returns
5.6%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

90% of listings pay for placement with sponsored ads. 88% ship with Prime. On an average day, 8.6% of listings are out of stock. The average listing ranks #265 within Switches & Dimmers. It carries 863 reviews at 4.47 stars, so a new listing needs social proof before a better product.

Sponsored listings
90%
Prime listings
88%
Out of stock, average day
8.6%
Average rank
#265in Switches & Dimmers
Average rating
4.47 starsAmazon United States average 4.42 stars
Average reviews
863per listing
Listings tracked
51

04 · Newcomers

Amazon counts 5 of last year's 9 launches as successful.

9 products launched here in the last 12 months. Amazon counts 5 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 53 months on average, so the names here are settling in.

Launched, last 12 months
9
Successful launches
5Amazon's first-year sales bar
Average brand age
53 months

Products

Top Gold Light Switch products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 35% of clicks. An open shelf where new products get seen.

$0$5K$10K$15K$20K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

19 falling

Sellers

26

Top-5 brand share

79%

Top 20: 100%

Top-5 click share

35%

Top 20: 73%

Open market

18%

  • ENERLITES26%
  • SELECT LIGHTING21%
  • LIDER17%
  • Buster + Punch9%
  • TreasureCave5%
  • Generic3%

Demand

Gold Light Switch search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K4KPrime Day '25Black Friday '25Spike '26AprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Jan, Nov · busiest ÷ quietest = 1.8×

Search terms

Top Gold Light Switch search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • gold light switch48K/yr
  • brass light switch49K/yr
  • metal light switch17K/yr
  • vintage light switch17K/yr
  • gold switch8K/yr
  • brass toggle switch8K/yr
  • brass toggle light switch10K/yr
  • gold toggle light switch6K/yr
  • retro light switch9K/yr
  • brass switch6K/yr

Reviews and returns

What reviews say buyers love and hate about Gold Light Switch

We read the reviews and the return reasons for every product selling here.

18%of positive reviews mention “Quality-Overall”
11%of negative reviews mention “Value For Money”
5.6%of orders come back
“this is not inexpensive”
A buyer, on “Value For Money”11% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Gold Light Switch questions

Answered from the same tracked data.