Is Gold Knife profitable to sell on Amazon United States?

Flapen scores Gold Knife 52 out of 100 on Amazon United States, a Maybe. Shoppers spend $51K a year across 54 tracked products. Amazon counts 1 of the 11 products launched in the last year as successful launches. Search demand grew +2.1% in the last 90 days.

How competitive is the Gold Knife niche on Amazon United States?

42 brands and 76 sellers compete in Gold Knife on Amazon United States. The top 5 Gold Knife products take 33% of clicks, and the top 5 brands take 38%.

What do buyers complain about in Gold Knife?

Gold Knife buyers on Amazon United States complain most about Quality-Overall, Rusts/Corrodes, and Durability. Returns run at 2.6% of orders.

When does demand for Gold Knife peak?

Search demand for Gold Knife on Amazon United States peaks in Dec, and the busiest month runs 1.5× the quietest.

What does it cost to enter the Gold Knife niche?

Gold Knife sells for $27.59 on average on Amazon United States, inside the $15 to $100 sweet spot. Listings run $8.17 to $105.97. The average product has 2,214 reviews, the count a new listing must catch up to.

Gold Knife

Maybe

The top 5 brands take only 38% of clicks. But shoppers spend only $51K a year here, so Gold Knife is a Maybe.

Filters No Dominant Brand

Flapen Score: 52
52 / 100Top 31% of 9,536 Tools & Home Improvement niches · +4 vs the category median of 48
Market size: $51K/yr80K searches / yr
90-day growth: +2.1%search demand this quarter
Competition: 33%top-5 click share · 42 brands · 76 sellers

Flapen Score

Gold Knife against its category

The dotted line is the Tools & Home Improvement average. Past it, Gold Knife is stronger. Inside it, weaker.

52Maybe

This niche Category average

See the method

Market

The Gold Knife market on Amazon at a glance

Shoppers on Amazon United States searched for Gold Knife 80K times last year and spent an estimated $51K. The top 5 brands take 38% of clicks. Demand peaks in Dec. Flapen scores it 52 out of 100, a Maybe.

01 · Demand

2.3% of searches ended in a purchase last week.

Shoppers searched for this 80K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 2.3% of those searches ended in a purchase. Searches in the last 90 days moved +2.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $51K a year.

Searches, last 12 months: 80K
Growth, 90 days vs prior 90: +2.1%
Conversion, latest week: 2.3%
Market size, estimated: $51Ka year
Peak month: December1.5× the quietest month
Top search term: gold knife27K searches a year

02 · Price

A sale here is worth $27.59.

Listings sell for $27.59 on average, from $8.17 to $105.97. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 0 to 100 of them. At $27.59 that is $0 to $3K a year per listing.

Average price: $27.59inside the $15 to $100 sweet spot
Price range: $8.17–$105.97
Amazon United States median price: $24.38across 115,062 niches
Units sold a year: 3K–3K
Units per listing a year: 0–100
Revenue per listing a year: $0–$3K
Returns: 2.6%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

81% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 7.1% of listings are out of stock. The average listing ranks #594 within Knives, Parts & Accessories. It carries 2,214 reviews at 4.53 stars, so a new listing needs social proof before a better product.

Sponsored listings: 81%
Prime listings: 100%
Out of stock, average day: 7.1%
Average rank: #594in Knives, Parts & Accessories
Average rating: 4.53 starsAmazon United States average 4.42 stars
Average reviews: 2,214per listing
Listings tracked: 54

04 · Newcomers

Amazon counts 1 of last year's 11 launches as successful.

11 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 40 months on average, so the names here are settling in.

Launched, last 12 months: 11
Successful launches: 1Amazon's first-year sales bar
Average brand age: 40 months

Products