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Gold Keyless Entry Door Lock

Fail

Returns run at 7.7% of orders, so Gold Keyless Entry Door Lock is a Fail.

Flapen Score
39
39 / 100
Ranks 7,870 of 9,536 Tools & Home Improvement niches · −9 vs the category median of 48
Market size
$182K/yr55K searches / yr
90-day growth
+13.6%search demand this quarter
Competition
67%top-5 click share · 10 brands · 29 sellers

Flapen Score

Gold Keyless Entry Door Lock against its category

The dotted line is the Tools & Home Improvement average. Past it, Gold Keyless Entry Door Lock is stronger. Inside it, weaker.

39Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Gold Keyless Entry Door Lock market on Amazon at a glance

Shoppers on Amazon United States searched for Gold Keyless Entry Door Lock 55K times last year and spent an estimated $182K. The top 5 brands take 91% of clicks. Demand peaks in Jul–Aug. Flapen scores it 39 out of 100, a Fail.

01 · Demand

3.6% of searches ended in a purchase last week.

Shoppers searched for this 55K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 3.6% of those searches ended in a purchase. Searches in the last 90 days moved +13.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $182K a year.

Searches, last 12 months
55K
Growth, 90 days vs prior 90
+13.6%
Conversion, latest week
3.6%
Market size, estimated
$182Ka year
Peak month
August1.7× the quietest month
Top search term
kwikset powerbolt 25019K searches a year

02 · Price

A sale here is worth $93.06.

Listings sell for $93.06 on average, from $30.13 to $231.44. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 100 to 250 of them. At $93.06 that is $9K to $23K a year per listing.

Average price
$93.06inside the $15 to $100 sweet spot
Price range
$30.13–$231.44
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
2K–3K
Units per listing a year
100–250
Revenue per listing a year
$9K–$23K
Returns
7.7%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

89% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 5.8% of listings are out of stock. The average listing ranks #176 within Door Hardware & Locks. It carries 2,824 reviews at 4.34 stars, so a new listing needs social proof before a better product.

Sponsored listings
89%
Prime listings
100%
Out of stock, average day
5.8%
Average rank
#176in Door Hardware & Locks
Average rating
4.34 starsAmazon United States average 4.42 stars
Average reviews
2,824per listing
Listings tracked
19

04 · Newcomers

Amazon counts 7 of last year's 7 launches as successful.

7 products launched here in the last 12 months. Amazon counts 7 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 37 months on average, so the names here are settling in.

Launched, last 12 months
7
Successful launches
7Amazon's first-year sales bar
Average brand age
37 months

Products

Top Gold Keyless Entry Door Lock products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 67% of clicks. Leaders hold, but buyers still shop past them.

$0$18K$36K$55K$73K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

10 rising

Sellers

29

Top-5 brand share

91%

Top 20: 100%

Top-5 click share

67%

Top 20: 100%

Open market

7%

  • Kwikset71%
  • SCHLAGE8%
  • Sifely5%
  • SMONET4%
  • Yale3%
  • samtechT2%
  • Open — no brand owns it (4 brands, 7%)

Demand

Gold Keyless Entry Door Lock search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K1KSpike '24Black Friday '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jul, Aug · busiest ÷ quietest = 1.7×

Search terms

Top Gold Keyless Entry Door Lock search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • kwikset powerbolt 25019K/yr
  • gold keyless entry door lock11K/yr
  • gold smart lock7K/yr
  • brass keyless entry door lock7K/yr
  • keyless entry door lock gold8K/yr
  • powerbolt 2503K/yr

Reviews and returns

What reviews say buyers love and hate about Gold Keyless Entry Door Lock

We read the reviews and the return reasons for every product selling here.

28%of positive reviews mention “Assembly/Installation”
18%of negative reviews mention “Locking Mechanism”
7.7%of orders come back
“Just a crappy lock”
A buyer, on “Locking Mechanism”18% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Gold Keyless Entry Door Lock questions

Answered from the same tracked data.