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Gold Front Door Handle and Deadbolt Set

Fail

Returns run at 10.4% of orders, so Gold Front Door Handle and Deadbolt Set is a Fail.

Flapen Score
48
48 / 100
Ranks 4,568 of 9,536 Tools & Home Improvement niches · on the category median
Market size
$185K/yr102K searches / yr
90-day growth
+12.9%search demand this quarter
Competition
30%top-5 click share · 24 brands · 69 sellers

Flapen Score

Gold Front Door Handle and Deadbolt Set against its category

The dotted line is the Tools & Home Improvement average. Past it, Gold Front Door Handle and Deadbolt Set is stronger. Inside it, weaker.

48Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Gold Front Door Handle and Deadbolt Set market on Amazon at a glance

Shoppers on Amazon United States searched for Gold Front Door Handle and Deadbolt Set 102K times last year and spent an estimated $185K. The top 5 brands take 64% of clicks. Flapen scores it 48 out of 100, a Fail.

01 · Demand

2.2% of searches ended in a purchase last week.

Shoppers searched for this 102K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 2.2% of those searches ended in a purchase. Searches in the last 90 days moved +12.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $185K a year.

Searches, last 12 months
102K
Growth, 90 days vs prior 90
+12.9%
Conversion, latest week
2.2%
Market size, estimated
$185Ka year
Top search term
gold front door handle and deadbolt set16K searches a year

02 · Price

A sale here is worth $83.54.

Listings sell for $83.54 on average, from $30.99 to $515.67. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At $83.54 that is $0 to $8K a year per listing.

Average price
$83.54inside the $15 to $100 sweet spot
Price range
$30.99–$515.67
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
2K–3K
Units per listing a year
0–100
Revenue per listing a year
$0–$8K
Returns
10.4%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

81% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 9.4% of listings are out of stock. The average listing ranks #207 within Door Hardware & Locks. It carries 400 reviews at 4.46 stars, so a new listing needs social proof before a better product.

Sponsored listings
81%
Prime listings
97%
Out of stock, average day
9.4%
Average rank
#207in Door Hardware & Locks
Average rating
4.46 starsAmazon United States average 4.42 stars
Average reviews
400per listing
Listings tracked
70

04 · Newcomers

Amazon counts 11 of last year's 31 launches as successful.

31 products launched here in the last 12 months. Amazon counts 11 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 45 months on average, so the names here are settling in.

Launched, last 12 months
31
Successful launches
11Amazon's first-year sales bar
Average brand age
45 months

Products

Top Gold Front Door Handle and Deadbolt Set products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 30% of clicks. An open shelf where new products get seen.

$0$4K$7K$11K$15K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

24 flat

Sellers

69

Top-5 brand share

64%

Top 20: 98%

Top-5 click share

30%

Top 20: 67%

Open market

29%

  • Kwikset19%
  • SORWDUERM13%
  • SCHLAGE12%
  • Calzibeno11%
  • Goldenwarm9%
  • Mensarix7%

Demand

Gold Front Door Handle and Deadbolt Set search demand

Weekly searches over the year. Pick a range.

2K2KSpike '26Mar '26Mar '26Apr '26May '26May '26Jun '26Jul '26

Search terms

Top Gold Front Door Handle and Deadbolt Set search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • gold front door handle and deadbolt set16K/yr
  • gold front door handle13K/yr
  • brass front door handle and deadbolt set8K/yr
  • brass front door handle10K/yr
  • front door handle gold8K/yr
  • front door lock set gold10K/yr
  • brass front door handle set7K/yr
  • gold exterior door handle6K/yr
  • brass exterior door handle5K/yr
  • front door handle brass4K/yr

Reviews and returns

What reviews say buyers love and hate about Gold Front Door Handle and Deadbolt Set

We read the reviews and the return reasons for every product selling here.

21%of positive reviews mention “Assembly/Installation”
14%of negative reviews mention “Durability”
10.4%of orders come back
“definitely not durable”
A buyer, on “Durability”14% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Gold Front Door Handle and Deadbolt Set questions

Answered from the same tracked data.