Is Gold Flameless Candles profitable to sell on Amazon United States?

Flapen scores Gold Flameless Candles 44 out of 100 on Amazon United States, a Fail. Shoppers spend $18K a year across 40 tracked products. Amazon counts 1 of the 7 products launched in the last year as successful launches. Search demand grew -15.8% in the last 90 days.

How competitive is the Gold Flameless Candles niche on Amazon United States?

25 brands and 33 sellers compete in Gold Flameless Candles on Amazon United States. The top 5 Gold Flameless Candles products take 32% of clicks, and the top 5 brands take 42%.

What do buyers complain about in Gold Flameless Candles?

Gold Flameless Candles buyers on Amazon United States complain most about Battery Life, Quality-Overall, and Functionality-Overall. Returns run at 5.0% of orders, which is high.

When does demand for Gold Flameless Candles peak?

Search demand for Gold Flameless Candles on Amazon United States peaks in Nov–Dec, and the busiest month runs 4.0× the quietest.

What does it cost to enter the Gold Flameless Candles niche?

Gold Flameless Candles sells for $22.39 on average on Amazon United States, inside the $15 to $100 sweet spot. Listings run $9.76 to $47.24. The average product has 5,338 reviews, the count a new listing must catch up to.

Gold Flameless Candles

Fail

Shoppers spend only $18K a year here, so Gold Flameless Candles is a Fail.

Filters No Dominant Brand High Returns

Flapen Score: 44
44 / 100Ranks 6,173 of 9,536 Tools & Home Improvement niches · −4 vs the category median of 48
Market size: $18K/yr39K searches / yr
90-day growth: -15.8%search demand this quarter
Competition: 32%top-5 click share · 25 brands · 33 sellers

Flapen Score

Gold Flameless Candles against its category

The dotted line is the Tools & Home Improvement average. Past it, Gold Flameless Candles is stronger. Inside it, weaker.

44Fail

This niche Category average

See the method

Market

The Gold Flameless Candles market on Amazon at a glance

Shoppers on Amazon United States searched for Gold Flameless Candles 39K times last year and spent an estimated $18K. The top 5 brands take 42% of clicks. Demand peaks in Nov–Dec. Flapen scores it 44 out of 100, a Fail.

01 · Demand

2.0% of searches ended in a purchase last week.

Shoppers searched for this 39K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 2.0% of those searches ended in a purchase. Searches in the last 90 days moved -15.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $18K a year.

Searches, last 12 months: 39K
Growth, 90 days vs prior 90: -15.8%
Conversion, latest week: 2.0%
Market size, estimated: $18Ka year
Peak month: November4.0× the quietest month
Top search term: gold flameless candles23K searches a year

02 · Price

A sale here is worth $22.39.

Listings sell for $22.39 on average, from $9.76 to $47.24. Amazon reports units sold in ranges. This niche sold 1K to 2K a year. The average listing sells 0 to 100 of them. At $22.39 that is $0 to $2K a year per listing.

Average price: $22.39inside the $15 to $100 sweet spot
Price range: $9.76–$47.24
Amazon United States median price: $24.38across 115,062 niches
Units sold a year: 1K–2K
Units per listing a year: 0–100
Revenue per listing a year: $0–$2K
Returns: 5.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

88% of listings pay for placement with sponsored ads. 98% ship with Prime. On an average day, 19.9% of listings are out of stock. The average listing ranks #409 within Novelty Lighting. It carries 5,338 reviews at 4.51 stars, so a new listing needs social proof before a better product.

Sponsored listings: 88%
Prime listings: 98%
Out of stock, average day: 19.9%
Average rank: #409in Novelty Lighting
Average rating: 4.51 starsAmazon United States average 4.42 stars
Average reviews: 5,338per listing
Listings tracked: 40

04 · Newcomers

Amazon counts 1 of last year's 7 launches as successful.

7 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 36 months on average, so the names here are settling in.

Launched, last 12 months: 7
Successful launches: 1Amazon's first-year sales bar
Average brand age: 36 months

Products