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Gold Door Knob

Maybe

The top 5 products take only 21% of clicks. But returns run at 6.7% of orders, so Gold Door Knob is a Maybe.

Flapen Score
57
57 / 100
Top 15% of 9,536 Tools & Home Improvement niches · +9 vs the category median of 48
Market size
$826K/yr827K searches / yr
90-day growth
-0.9%search demand this quarter
Competition
21%top-5 click share · 29 brands · 84 sellers

Flapen Score

Gold Door Knob against its category

The dotted line is the Tools & Home Improvement average. Past it, Gold Door Knob is stronger. Inside it, weaker.

57Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Gold Door Knob market on Amazon at a glance

Shoppers on Amazon United States searched for Gold Door Knob 827K times last year and spent an estimated $826K. The top 5 brands take 51% of clicks. Flapen scores it 57 out of 100, a Maybe.

01 · Demand

1.6% of searches ended in a purchase last week.

Shoppers searched for this 827K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 1.6% of those searches ended in a purchase. Searches in the last 90 days moved -0.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $826K a year.

Searches, last 12 months
827K
Growth, 90 days vs prior 90
-0.9%
Conversion, latest week
1.6%
Market size, estimated
$826Ka year
Peak month
January1.3× the quietest month
Top search term
gold door knobs82K searches a year

02 · Price

A sale here is worth $61.64.

Listings sell for $61.64 on average, from $9.45 to $167.94. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 100 to 250 of them. At $61.64 that is $6K to $15K a year per listing.

Average price
$61.64inside the $15 to $100 sweet spot
Price range
$9.45–$167.94
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
15K–20K
Units per listing a year
100–250
Revenue per listing a year
$6K–$15K
Returns
6.7%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

88% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 5.1% of listings are out of stock. The average listing ranks #161 within Door Hardware & Locks. It carries 503 reviews at 4.43 stars, so a new listing needs social proof before a better product.

Sponsored listings
88%
Prime listings
100%
Out of stock, average day
5.1%
Average rank
#161in Door Hardware & Locks
Average rating
4.43 starsAmazon United States average 4.42 stars
Average reviews
503per listing
Listings tracked
101

04 · Newcomers

Amazon counts 14 of last year's 28 launches as successful.

28 products launched here in the last 12 months. Amazon counts 14 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 48 months on average, so the names here are settling in.

Launched, last 12 months
28
Successful launches
14Amazon's first-year sales bar
Average brand age
48 months

Products

Top Gold Door Knob products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 21% of clicks. An open shelf where new products get seen.

$0$17K$33K$50K$66K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

29 falling

Sellers

84

Top-5 brand share

51%

Top 20: 95%

Top-5 click share

21%

Top 20: 49%

Open market

43%

  • Goldenwarm16%
  • Copper Creek12%
  • NCSEN8%
  • Kwikset8%
  • Asidrama7%
  • EHOMEWARE6%

Demand

Gold Door Knob search demand

Weekly searches over the year, seasonality beneath. Pick a range.

20K15KPrime Day '25Spike '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.3×

Search terms

Top Gold Door Knob search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • gold door knobs82K/yr
  • brass door knobs141K/yr
  • gold door handles123K/yr
  • gold door knob138K/yr
  • brass door handle53K/yr
  • brushed gold door knobs37K/yr
  • gold door handle28K/yr
  • brass door knob26K/yr
  • brushed brass door knobs19K/yr
  • gold door knobs interior29K/yr

Reviews and returns

What reviews say buyers love and hate about Gold Door Knob

We read the reviews and the return reasons for every product selling here.

18%of positive reviews mention “Assembly/Installation”
15%of negative reviews mention “Locking Mechanism”
6.7%of orders come back
“Would not lock”
A buyer, on “Locking Mechanism”15% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Gold Door Knob questions

Answered from the same tracked data.