gold deadbolt lock
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Avg price
Incredible$24.29avg listing price — sweet spot $15–$100
Price range
Incredible$14.91–$41.36cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Great281.47avg incumbent reviews — the moat a new listing must climb
Conversion
Great9.0%search→purchase rate — share of searches ending in a sale
Returns
Okay3.4%return rate — above 5% kills the launch gate
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Competition
Bad74%top-5 click share — a locked-up shelf
Growth
Bad-10.4%90-day search growth — must beat 0% to launch
Market size
Bad$74K$74K/yr · 34K searches
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, gold deadbolt lock is a $74K/yr Amazon United States market (34K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 40/100.
Data updated Jul 27, 2026 · scored weekly · How we score niches
gold deadbolt lock market data
- Units sold / yr
- 4K–5K
- avg 0–100/product
- Revenue / yr
- $97K–$121K
- units × avg price
- Conversion rate
- 9.0%
- Avg BSR
- #160
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 59%
- Out of stock
- 2.1%
- Avg brand age
- 54 months
- Avg seller age
- 146 days
Competition & brand share
The top 5 products capture 74% of clicks — a locked-up shelf that new listings rarely crack.Brands
5 falling
Sellers
31
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
74%
Top 20: 100%
Open market
0%
- Kwikset89%
- LOQRON6%
- SCHLAGE2%
- SORWDUERM2%
- Gaurqiah1%
- Open — no brand owns it (0%)
Demand
Weekly Amazon search volume, last 16 weeks — -10.4% search growth over the last 90 days.Top gold deadbolt lock search terms
- brass deadbolt5K/yr
- kwikset single cylinder deadbolt5K/yr
- gold deadbolt lock6K/yr
- kwikset 660 deadbolt4K/yr
- kwikset black deadbolt4K/yr
- kwikset 6603K/yr
- brass deadbolt lock4K/yr
- kwikset deadbolt black3K/yr
Top gold deadbolt lock products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 17 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Kwikset 660 Deadbolt Lock Satin Nickel Round Exterior Keyed Front Entry Door Single Cylinder Dead Bolt with Microban Protection
Kwikset$16.424.5★237 rev
Kwikset 660 Deadbolt Lock Polished Brass Round Exterior Keyed Front Entry Door Single Cylinder Dead Bolt with Microban Protection
Kwikset$16.444.5★237 rev
Kwikset 660 Deadbolt Lock Matte Black Square Exterior Keyed Front Entry Door Pick Resistant SmartKey Rekey Security Single Cylinder Dead Bolt
Kwikset$25.164.5★237 rev
Kwikset 660 Deadbolt Lock Matte Black Round Exterior Keyed Front Entry Door Pick Resistant SmartKey Rekey Security Single Cylinder Dead Bolt
Kwikset$23.524.7★62 rev
Kwikset 660 Deadbolt Lock Satin Nickel Round Exterior Keyed Front Entry Door Single Cylinder Dead Bolt
Kwikset$20.684.6★23 rev
Newest
by launch date
SORWDUERM 1 Pack Antique Brass Keyed Single Bronze Cylinder Deadbolt Lock Keys Handleset Front Entry Interior Exterior Door Deadbolts
SORWDUERM$28.2830 rev
Kwikset 660 Deadbolt Lock Matte Black Square Exterior Keyed Front Entry Door Pick Resistant SmartKey Rekey Security Single Cylinder Dead Bolt
Kwikset$25.16237 rev
Kwikset 660 Deadbolt Lock Antique Brass Round Exterior Keyed Front Entry Door Single Cylinder Dead Bolt
Kwikset$17.725 rev
Kwikset 660 Deadbolt Lock Matte Black Round Exterior Keyed Front Entry Door Pick Resistant SmartKey Rekey Security Single Cylinder Dead Bolt
Kwikset$23.5262 rev
Kwikset 660 Deadbolt Lock Satin Nickel Round Exterior Keyed Front Entry Door Single Cylinder Dead Bolt
Kwikset$20.6823 rev
Trending
90-day click momentumKwikset 660 Deadbolt Lock Satin Nickel Round Exterior Keyed Front Entry Door Single Cylinder Dead Bolt with Microban Protection
Kwikset$16.424.5★
Kwikset 660 Deadbolt Lock Antique Brass Round Exterior Keyed Front Entry Door Single Cylinder Dead Bolt
Kwikset$17.724.6★
SORWDUERM 1 Pack Antique Brass Keyed Single Bronze Cylinder Deadbolt Lock Keys Handleset Front Entry Interior Exterior Door Deadbolts
SORWDUERM$28.284.4★
Kwikset 660 Deadbolt Lock Matte Black Square Exterior Keyed Front Entry Door Pick Resistant SmartKey Rekey Security Single Cylinder Dead Bolt
Kwikset$25.164.5★
LOQRON Round Design Single Cylinder Deadbolt with Keys Exterior Keyed Dead Bolt Lock for Front Entrance Door Security Polished Brass
LOQRON$15.254.5★
What buyers say about gold deadbolt lock
What buyers praise and complain about, mined from review topics.What buyers love
“Easy install”
“The lock works very”
“Good Quality, easy install for replacement in my case”
“Good Value”
“Exactly as described”
“Fits perfectly”
“Extra Security, Great Key System”
“Super easy”
“Durable, easy to install, fitters a little bit more difficult as I had an older door”
“Looks clean and modern”
What buyers complain about
“Very poor quality”
“Didn't know if it was locked or not”
“The drawings and instructions are deceptive, or outright wrong in places”
“Still don't like the fit”
“Incorrectly titled on Amazon”
“An additional $20”
“also had to return it because it didnt work with my key”
“I will use this one until it breaks”
“Had to install upside down as it wouldnt work right side up”
“they not easy to use”
Top return reasons
Common questions
- Is gold deadbolt lock profitable to sell on Amazon United States?
- The niche generates $74K/yr across 17 tracked products. 7 of 8 products launched in the last 360 days are still selling. 90-day search growth is -10.4%. Flapen's verdict: Skip it (40/100).
- How competitive is the gold deadbolt lock niche?
- 5 brands and 31 sellers compete. The top 5 products take 74% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in gold deadbolt lock?
- Top complaints mined from reviews: Quality-Overall, Locking Mechanism, Instructions/User Manual/Troubleshooting. The return rate is 3.4%.
- What does it cost to enter the gold deadbolt lock niche?
- Listings span $14.91–$41.36; the average listing price is $24.29 (sweet spot $15–$100). The average incumbent carries 281 reviews — the moat a new listing must climb.