Skip to content

Gold Backsplash

Fail

Shoppers spend only $17K a year here, so Gold Backsplash is a Fail.

Flapen Score
43
43 / 100
Ranks 6,589 of 9,536 Tools & Home Improvement niches · −5 vs the category median of 48
Market size
$17K/yr62K searches / yr
90-day growth
-25.1%search demand this quarter
Competition
28%top-5 click share · 36 brands · 40 sellers

Flapen Score

Gold Backsplash against its category

The dotted line is the Tools & Home Improvement average. Past it, Gold Backsplash is stronger. Inside it, weaker.

43Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Gold Backsplash market on Amazon at a glance

Shoppers on Amazon United States searched for Gold Backsplash 62K times last year and spent an estimated $17K. The top 5 brands take 54% of clicks. Flapen scores it 43 out of 100, a Fail.

01 · Demand

0.6% of searches ended in a purchase last week.

Shoppers searched for this 62K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 0.6% of those searches ended in a purchase. Searches in the last 90 days moved -25.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $17K a year.

Searches, last 12 months
62K
Growth, 90 days vs prior 90
-25.1%
Conversion, latest week
0.6%
Market size, estimated
$17Ka year
Peak month
January1.6× the quietest month
Top search term
gold peel and stick tile15K searches a year

02 · Price

A sale here is worth $46.46.

Listings sell for $46.46 on average, from $7.70 to $189.19. Amazon reports units sold in ranges. This niche sold 500 to 750 a year. The average listing sells 0 to 100 of them. At $46.46 that is $0 to $5K a year per listing.

Average price
$46.46inside the $15 to $100 sweet spot
Price range
$7.70–$189.19
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
500–750
Units per listing a year
0–100
Revenue per listing a year
$0–$5K
Returns
10.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

99% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 5.2% of listings are out of stock. The average listing ranks #4,433 within Tiles. It carries 445 reviews at 4.34 stars, so a new listing needs social proof before a better product.

Sponsored listings
99%
Prime listings
100%
Out of stock, average day
5.2%
Average rank
#4,433in Tiles
Average rating
4.34 starsAmazon United States average 4.42 stars
Average reviews
445per listing
Listings tracked
69

04 · Newcomers

Amazon counts 5 of last year's 13 launches as successful.

13 products launched here in the last 12 months. Amazon counts 5 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 33 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
13
Successful launches
5Amazon's first-year sales bar
Average brand age
33 months

Products

Top Gold Backsplash products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 28% of clicks. An open shelf where new products get seen.

$0$516$1K$2K$2K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

36 falling

Sellers

40

Top-5 brand share

54%

Top 20: 88%

Top-5 click share

28%

Top 20: 60%

Open market

41%

  • STICKGOO26%
  • Diflart8%
  • Lovdeco7%
  • Main Street7%
  • Art3d6%
  • Bainley5%

Demand

Gold Backsplash search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K1KSpike '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.6×

Search terms

Top Gold Backsplash search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • gold peel and stick tile15K/yr
  • gold backsplash peel and stick9K/yr
  • gold backsplash10K/yr
  • gold tile8K/yr
  • gold peel and stick backsplash8K/yr
  • peel and stick backsplash gold7K/yr
  • white and gold backsplash5K/yr

Reviews and returns

What reviews say buyers love and hate about Gold Backsplash

We read the reviews and the return reasons for every product selling here.

19%of positive reviews mention “Quality-Overall”
18%of negative reviews mention “Adhesion/Stickiness”
10.0%of orders come back
“However, they are not very sticky”
A buyer, on “Adhesion/Stickiness”18% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Gold Backsplash questions

Answered from the same tracked data.