Is go profitable to sell on Amazon United States?

The niche generates $0/yr across 15 tracked products. 3 of 5 products launched in the last 360 days are still selling. 90-day search growth is -14.1%. Flapen's verdict: Skip it (35/100).

How competitive is the go niche?

10 brands and 18 sellers compete. The top 5 products take 72% of clicks and top 5 brands hold 87% of demand.

What do buyers complain about in go?

Top complaints mined from reviews: Taste-Overall, Value For Money, Functionality-Overall. The return rate is 0.6%.

When does demand for go peak?

Demand peaks in Jan–Feb; the busiest month runs 1.8× the quietest.

What does it cost to enter the go niche?

Listings span $10.61–$77.30; the average listing price is $38.05 (sweet spot $15–$100). The average incumbent carries 7,548 reviews — the moat a new listing must climb.

go

Skip it

A small market ($0/yr) — this niche doesn't clear our bar today.

Returns

Incredible0.6%

return rate — above 5% kills the launch gate

Avg price

Incredible$38.05

avg listing price — sweet spot $15–$100

Price range

Great$10.61–$77.30

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Brand share

Okay87%

top-5 brand share — brands hold most of the demand

Competition

Bad72%

top-5 click share — a locked-up shelf

Review moat

Bad7,547.6

avg incumbent reviews — the moat a new listing must climb

Growth

Bad-14.1%

90-day search growth — must beat 0% to launch

Market size

Bad$0

$0/yr · 16.1M searches

Conversion

Bad0.0%

search→purchase rate — share of searches ending in a sale

According to Flapen's Amazon United States niche tracking, go is a $0/yr Amazon United States market (16.1M searches/yr). The top 5 brands hold 87% of demand. Demand peaks in Jan–Feb. Verdict: Skip it — 35/100.

Data updated Jul 30, 2026 · scored weekly · How we score niches

go market data

Units sold / yr: 750–1K; avg 0–100/product
Revenue / yr: $29K–$38K; units × avg price
Conversion rate: 0.0%
Avg BSR: #504
Page quality: 0%
Prime: 100%
Sponsored: 80%
Out of stock: 1.3%
Avg brand age: 49 months
Avg seller age: 171 days

Competition & brand share

The top 5 products capture 72% of clicks — a locked-up shelf that new listings rarely crack.

Brands

10 rising

Sellers

Top-5 brand share

87%

Top 20: 100%

Top-5 click share

72%

Top 20: 100%

Open market

GOL-SIV50%
Black long Di fang19%
Skechers6%
Yellow Mountain Imports6%
WE Games6%
Agirlgle5%
Open — no brand owns it (4 brands, 8%)

Demand & seasonality

Weekly Amazon search volume, last 74 weeks — -14.1% search growth over the last 90 days.

Peak months: Jan, Feb · busiest ÷ quietest = 1.8×

Open Trend

Top go products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 15 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

GOL-SIV Arm Protectors For Thin Skin And Bruising Cut Resistant Sleeves For Men Women A5 Level Farmer Sleeve For Gardening (Grey & Pink 2pairs 11.8 In)

GOL-SIV$17.174.5★296 rev

GOL-SIV Cut Resistant Sleeves With Thumb Hole Arm Protectors For Thin Skin And Bruising Gardening Sleeves For Women Men Elderly (17.7in Grey)

GOL-SIV$10.614.5★296 rev

19 x19 Folding Go Game Set Board with and Bamboo Bowls and Imitation Jade Go Pieces

Black long Di fang$36.974.3★78 rev

Go Game Set 11 inches - Foldable Portable and Travel Set (19 x 19) Strategic Magnetic Board Game (weiqi)

Black long Di fang$17.644.4★30 rev

Skechers Womens Go Walk Joy Sneaker Navy/White 8

Skechers$39.314.5★93,434 rev

Newest

by launch date

EGREE Portable Soccer Goal for Backyard - 12x6FT/8x6FT/6x4FT Heavy Duty Football Net Goals for Adults & Youth Training Outdoor PVC Soccer Goal Post with Weatherproof UPVC Frame & Ground Stakes White

EGREE$77.116 rev

6mo ago

Go Game Set 11 inches - Foldable Portable and Travel Set (19 x 19) Strategic Magnetic Board Game (weiqi)

Black long Di fang$17.6430 rev

7mo ago

12-Inch Traditional Wooden Go Game Set with Pull-Out Storage Drawers Classic Weiqi Board Game with Black and White Stones Premium Wood Go Board for Beginners Adults and Professional Players

Agirlgle$32.0224 rev

9mo ago

Goli Zero Sugar Trio - Worlds First 3-in-1 Pre Post Probiotic Apple Cider Vinegar with Vitamin B12 and Probiotics Ashwagandha & L-Theanine Vitamin D Gummies 90 Count (3-Bottle Set)

Goli$34.511,745 rev

11mo ago

Bamboo Go Game Set 12.6 x 12.2-Inch Wooden Board with Pull-Out Storage Drawers & Double Convex Melamine Stones Full-Size Baduk/Weiqi Strategy Game by Yellow Mountain Imports

Yellow Mountain Imports$48.3930 rev

11mo ago

What buyers say about go

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall11%

“Beautifully made”

Taste-Overall11%

“Great taste”

Tooth Brightening8%

“Effective at whitening”

Value For Money8%

“Great deal”

Vitamin4%

“Good tasting vitamins and supplements”

Ease Of Use4%

“Ease of Use”

Magnetic Strength/Adsorption3%

“the magnets hold well”

Efficiency3%

“These work for me - a tea drinker”

Flavor3%

“Husband like them flavor is pretty good”

Nutritional Content2%

“The probiotics are okay and effective,”

What buyers complain about

Taste-Overall14%

“They taste very bad almost inedible”

Value For Money9%

“way too expensive”

Functionality-Overall8%

“In addition it does nothing”

Size-Overall4%

“Just didnt fit”

Dosage4%

“Gross and too much difference in dose”

Adhesion/Stickiness3%

“Did not adhere to my teeth”

Advertised Vs Actual Product3%

“Not as advertised”

Instructions/User Manual/Troubleshooting3%

“the instructions on how to play that were included were useless, both miss translated and poorly explained”

Side Effects2%

“Never noticed any positive effects”

Acid Regulator/Stomach Ache Relief2%

“Horrible stomach pain and insane bloating”

Top return reasons

Size-Overall26%

Feet Fit15%

Functionality-Overall7%

Value For Money7%

Length6%

Width5%

Advertised Vs Actual Product5%

Defective Material/Parts4%

Adhesion/Stickiness4%

Leak-Proof2%

Common questions

Is go profitable to sell on Amazon United States?: The niche generates $0/yr across 15 tracked products. 3 of 5 products launched in the last 360 days are still selling. 90-day search growth is -14.1%. Flapen's verdict: Skip it (35/100).
How competitive is the go niche?: 10 brands and 18 sellers compete. The top 5 products take 72% of clicks and top 5 brands hold 87% of demand.
What do buyers complain about in go?: Top complaints mined from reviews: Taste-Overall, Value For Money, Functionality-Overall. The return rate is 0.6%.
When does demand for go peak?: Demand peaks in Jan–Feb; the busiest month runs 1.8× the quietest.
What does it cost to enter the go niche?: Listings span $10.61–$77.30; the average listing price is $38.05 (sweet spot $15–$100). The average incumbent carries 7,548 reviews — the moat a new listing must climb.

go