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Go

Fail

Shoppers spend only $0 a year here, so Go is a Fail.

Flapen Score
35
35 / 100
Ranks 8,681 of 9,536 Tools & Home Improvement niches · −13 vs the category median of 48
Market size
$0/yr16.1M searches / yr
90-day growth
-14.1%search demand this quarter
Competition
72%top-5 click share · 10 brands · 18 sellers

Flapen Score

Go against its category

The dotted line is the Tools & Home Improvement average. Past it, Go is stronger. Inside it, weaker.

35Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Go market on Amazon at a glance

Shoppers on Amazon United States searched for Go 16.1M times last year and spent an estimated $0. The top 5 brands take 87% of clicks. Demand peaks in Jan–Feb. Flapen scores it 35 out of 100, a Fail.

01 · Demand

0.0% of searches ended in a purchase last week.

Shoppers searched for this 16.1M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 0.0% of those searches ended in a purchase. Searches in the last 90 days moved -14.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $0 a year.

Searches, last 12 months
16.1M
Growth, 90 days vs prior 90
-14.1%
Conversion, latest week
0.0%
Market size, estimated
$0a year
Peak month
January1.8× the quietest month
Top search term
gol1.9M searches a year

02 · Price

A sale here is worth $38.05.

Listings sell for $38.05 on average, from $10.61 to $77.30. Amazon reports units sold in ranges. This niche sold 750 to 1K a year. The average listing sells 0 to 100 of them. At $38.05 that is $0 to $4K a year per listing.

Average price
$38.05inside the $15 to $100 sweet spot
Price range
$10.61–$77.30
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
750–1K
Units per listing a year
0–100
Revenue per listing a year
$0–$4K
Returns
0.6%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

80% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.3% of listings are out of stock. The average listing ranks #504 within Hand & Arm Protection. It carries 7,548 reviews at 4.43 stars, so a new listing needs social proof before a better product.

Sponsored listings
80%
Prime listings
100%
Out of stock, average day
1.3%
Average rank
#504in Hand & Arm Protection
Average rating
4.43 starsAmazon United States average 4.42 stars
Average reviews
7,548per listing
Listings tracked
15

04 · Newcomers

Amazon counts 3 of last year's 5 launches as successful.

5 products launched here in the last 12 months. Amazon counts 3 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 49 months on average, so the names here are settling in.

Launched, last 12 months
5
Successful launches
3Amazon's first-year sales bar
Average brand age
49 months

Products

Top Go products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 72% of clicks. A locked shelf that new listings rarely crack.

$0$0$0$0$01101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

10 rising

Sellers

18

Top-5 brand share

87%

Top 20: 100%

Top-5 click share

72%

Top 20: 100%

Open market

8%

  • GOL-SIV50%
  • Black long Di fang19%
  • Skechers6%
  • Yellow Mountain Imports6%
  • WE Games6%
  • Agirlgle5%
  • Open — no brand owns it (4 brands, 8%)

Demand

Go search demand

Weekly searches over the year, seasonality beneath. Pick a range.

450K350KBlack Friday '25Spike '26MarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJunJul

Peak months: Jan, Feb · busiest ÷ quietest = 1.8×

Reviews and returns

What reviews say buyers love and hate about Go

We read the reviews and the return reasons for every product selling here.

11%of positive reviews mention “Quality-Overall”
14%of negative reviews mention “Taste-Overall”
0.6%of orders come back
“They taste very bad almost inedible”
A buyer, on “Taste-Overall”14% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

23 topics

NegativePositive

FAQ

Common Go questions

Answered from the same tracked data.