Go
FailShoppers spend only $0 a year here, so Go is a Fail.
- Flapen Score
- 35 / 100Ranks 8,681 of 9,536 Tools & Home Improvement niches · −13 vs the category median of 4835
- Market size
- $0/yr16.1M searches / yr
- 90-day growth
- -14.1%search demand this quarter
- Competition
- 72%top-5 click share · 10 brands · 18 sellers
Flapen Score
Go against its category
The dotted line is the Tools & Home Improvement average. Past it, Go is stronger. Inside it, weaker.
Market
The Go market on Amazon at a glance
Shoppers on Amazon United States searched for Go 16.1M times last year and spent an estimated $0. The top 5 brands take 87% of clicks. Demand peaks in Jan–Feb. Flapen scores it 35 out of 100, a Fail.
01 · Demand
0.0% of searches ended in a purchase last week.
Shoppers searched for this 16.1M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 0.0% of those searches ended in a purchase. Searches in the last 90 days moved -14.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $0 a year.
- Searches, last 12 months
- 16.1M
- Growth, 90 days vs prior 90
- -14.1%
- Conversion, latest week
- 0.0%
- Market size, estimated
- $0a year
- Peak month
- January1.8× the quietest month
- Top search term
- gol1.9M searches a year
02 · Price
A sale here is worth $38.05.
Listings sell for $38.05 on average, from $10.61 to $77.30. Amazon reports units sold in ranges. This niche sold 750 to 1K a year. The average listing sells 0 to 100 of them. At $38.05 that is $0 to $4K a year per listing.
- Average price
- $38.05inside the $15 to $100 sweet spot
- Price range
- $10.61–$77.30
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 750–1K
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$4K
- Returns
- 0.6%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
80% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.3% of listings are out of stock. The average listing ranks #504 within Hand & Arm Protection. It carries 7,548 reviews at 4.43 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 80%
- Prime listings
- 100%
- Out of stock, average day
- 1.3%
- Average rank
- #504in Hand & Arm Protection
- Average rating
- 4.43 starsAmazon United States average 4.42 stars
- Average reviews
- 7,548per listing
- Listings tracked
- 15
04 · Newcomers
Amazon counts 3 of last year's 5 launches as successful.
5 products launched here in the last 12 months. Amazon counts 3 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 49 months on average, so the names here are settling in.
- Launched, last 12 months
- 5
- Successful launches
- 3Amazon's first-year sales bar
- Average brand age
- 49 months
Products
Top Go products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
GOL-SIV Arm Protectors For Thin Skin And Bruising Cut Resistant Sleeves For Men Women A5 Level Farmer Sleeve For Gardening (Grey & Pink 2pairs 11.8 In)
- Price
- $17.17
- Rating
- 4.5/5
- Reviews
- 296
- Age
- 1y ago

GOL-SIV Cut Resistant Sleeves With Thumb Hole Arm Protectors For Thin Skin And Bruising Gardening Sleeves For Women Men Elderly (17.7in Grey)
- Price
- $10.61
- Rating
- 4.5/5
- Reviews
- 296
- Age
- 2y ago

19 x19 Folding Go Game Set Board with and Bamboo Bowls and Imitation Jade Go Pieces
- Price
- $36.97
- Rating
- 4.3/5
- Reviews
- 78
- Age
- 2y ago

Go Game Set 11 inches - Foldable Portable and Travel Set (19 x 19) Strategic Magnetic Board Game (weiqi)
- Price
- $17.64
- Rating
- 4.4/5
- Reviews
- 30
- Age
- 7mo ago

Skechers Womens Go Walk Joy Sneaker Navy/White 8
- Price
- $39.31
- Rating
- 4.5/5
- Reviews
- 93,434
- Age
- 8y ago
Trending
90-day click momentum
GOL-SIV Cut Resistant Sleeves With Thumb Hole Arm Protectors For Thin Skin And Bruising Gardening Sleeves For Women Men Elderly (17.7in Grey)
- Price
- $10.61
- Rating
- 4.5/5
- Reviews
- 296
- Age
- 2y ago

EGREE Portable Soccer Goal for Backyard - 12x6FT/8x6FT/6x4FT Heavy Duty Football Net Goals for Adults & Youth Training Outdoor PVC Soccer Goal Post with Weatherproof UPVC Frame & Ground Stakes White
- Price
- $77.11
- Rating
- 5.0/5
- Reviews
- 6
- Age
- 6mo ago

Skechers Womens Go Walk Joy Sneaker Navy/White 8
- Price
- $39.31
- Rating
- 4.5/5
- Reviews
- 93,434
- Age
- 8y ago

GOL-SIV Arm Protectors For Thin Skin And Bruising Cut Resistant Sleeves For Men Women A5 Level Farmer Sleeve For Gardening (Black & Grey 17.7 In - 2pairs)
- Price
- $20.40
- Rating
- 4.5/5
- Reviews
- 296
- Age
- 1y ago

GOL-SIV Arm Protectors For Thin Skin And Bruising Cut Resistant Sleeves For Men Women A5 Level Farmer Sleeve For Gardening (Grey & Pink 2pairs 11.8 In)
- Price
- $17.17
- Rating
- 4.5/5
- Reviews
- 296
- Age
- 1y ago
Newest
by launch date
EGREE Portable Soccer Goal for Backyard - 12x6FT/8x6FT/6x4FT Heavy Duty Football Net Goals for Adults & Youth Training Outdoor PVC Soccer Goal Post with Weatherproof UPVC Frame & Ground Stakes White
- Price
- $77.11
- Rating
- 5.0/5
- Reviews
- 6
- Age
- 6mo ago

Go Game Set 11 inches - Foldable Portable and Travel Set (19 x 19) Strategic Magnetic Board Game (weiqi)
- Price
- $17.64
- Rating
- 4.4/5
- Reviews
- 30
- Age
- 7mo ago

12-Inch Traditional Wooden Go Game Set with Pull-Out Storage Drawers Classic Weiqi Board Game with Black and White Stones Premium Wood Go Board for Beginners Adults and Professional Players
- Price
- $32.02
- Rating
- 3.9/5
- Reviews
- 24
- Age
- 9mo ago

Goli Zero Sugar Trio - Worlds First 3-in-1 Pre Post Probiotic Apple Cider Vinegar with Vitamin B12 and Probiotics Ashwagandha & L-Theanine Vitamin D Gummies 90 Count (3-Bottle Set)
- Price
- $34.51
- Rating
- 4.3/5
- Reviews
- 1,745
- Age
- 11mo ago

Bamboo Go Game Set 12.6 x 12.2-Inch Wooden Board with Pull-Out Storage Drawers & Double Convex Melamine Stones Full-Size Baduk/Weiqi Strategy Game by Yellow Mountain Imports
- Price
- $48.39
- Rating
- 4.6/5
- Reviews
- 30
- Age
- 11mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take 72% of clicks. A locked shelf that new listings rarely crack.
Brands
10 rising
Sellers
18
Top-5 brand share
87%
Top 20: 100%
Top-5 click share
72%
Top 20: 100%
Open market
8%
- GOL-SIV50%
- Black long Di fang19%
- Skechers6%
- Yellow Mountain Imports6%
- WE Games6%
- Agirlgle5%
- Open — no brand owns it (4 brands, 8%)
Demand
Go search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Feb · busiest ÷ quietest = 1.8×
Reviews and returns
What reviews say buyers love and hate about Go
We read the reviews and the return reasons for every product selling here.
“They taste very bad almost inedible”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
23 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Go questions
Answered from the same tracked data.









