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Glow Rods

Maybe

Products sell for $31.66 on average, inside the sweet spot. But the top 5 brands take 93% of clicks, so Glow Rods is a Maybe.

Flapen Score
50
50 / 100
Top 39% of 9,536 Tools & Home Improvement niches · +2 vs the category median of 48
Market size
$348K/yr189K searches / yr
90-day growth
-6.1%search demand this quarter
Competition
60%top-5 click share · 9 brands · 59 sellers

Flapen Score

Glow Rods against its category

The dotted line is the Tools & Home Improvement average. Past it, Glow Rods is stronger. Inside it, weaker.

50Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Glow Rods market on Amazon at a glance

Shoppers on Amazon United States searched for Glow Rods 189K times last year and spent an estimated $348K. The top 5 brands take 93% of clicks. Flapen scores it 50 out of 100, a Maybe.

01 · Demand

5.8% of searches ended in a purchase last week.

Shoppers searched for this 189K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 5.8% of those searches ended in a purchase. Searches in the last 90 days moved -6.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $348K a year.

Searches, last 12 months
189K
Growth, 90 days vs prior 90
-6.1%
Conversion, latest week
5.8%
Market size, estimated
$348Ka year
Peak month
February1.3× the quietest month
Top search term
glow rods wire pulling31K searches a year

02 · Price

A sale here is worth $31.66.

Listings sell for $31.66 on average, from $10.45 to $92.09. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 250 to 500 of them. At $31.66 that is $8K to $16K a year per listing.

Average price
$31.66inside the $15 to $100 sweet spot
Price range
$10.45–$92.09
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
10K–13K
Units per listing a year
250–500
Revenue per listing a year
$8K–$16K
Returns
3.5%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

78% of listings pay for placement with sponsored ads. 91% ship with Prime. On an average day, 0.6% of listings are out of stock. The average listing ranks #106 within Tools & Hardware. It carries 1,332 reviews at 4.29 stars, so a new listing needs social proof before a better product.

Sponsored listings
78%
Prime listings
91%
Out of stock, average day
0.6%
Average rank
#106in Tools & Hardware
Average rating
4.29 starsAmazon United States average 4.42 stars
Average reviews
1,332per listing
Listings tracked
23

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 54 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
54 months

Products

Top Glow Rods products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 60% of clicks. Leaders hold, but buyers still shop past them.

$0$17K$35K$52K$70K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

9 falling

Sellers

59

Top-5 brand share

93%

Top 20: 100%

Top-5 click share

60%

Top 20: 97%

Open market

4%

  • FTIHTRY34%
  • KLEIN TOOLS29%
  • boeray13%
  • KOOTANS9%
  • Jameson8%
  • GURADESIGN3%
  • Open — no brand owns it (3 brands, 4%)

Demand

Glow Rods search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KPrime Day '25Spike '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.3×

Search terms

Top Glow Rods search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • glow rods wire pulling31K/yr
  • glow rods27K/yr
  • fish sticks electrical31K/yr
  • wire fishing rod12K/yr
  • electrical fish sticks15K/yr
  • glow rod10K/yr
  • klein fish sticks9K/yr
  • cable fishing rod5K/yr
  • fish rods electrical9K/yr
  • fiberglass fish sticks6K/yr

Reviews and returns

What reviews say buyers love and hate about Glow Rods

We read the reviews and the return reasons for every product selling here.

18%of positive reviews mention “Quality-Overall”
26%of negative reviews mention “Durability”
3.5%of orders come back
“Break easily”
A buyer, on “Durability”26% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Glow Rods questions

Answered from the same tracked data.