gloss black paint
Worth a lookShows low returns (0.1%), but brand-locked demand (top 5 brands take 99% of clicks) keeps it on the watch list.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Great11.3%search→purchase rate — share of searches ending in a sale
Avg price
Great$18.09avg listing price — sweet spot $15–$100
Price range
Great$4.64–$48.56cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Good$426K$426K/yr · 209K searches
Growth
Okay+16.5%90-day search growth — must beat 0% to launch
Competition
Okay69%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Review moat
Bad15,380.76avg incumbent reviews — the moat a new listing must climb
Brand share
Bad99%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, gloss black paint is a $426K/yr Amazon United States market (209K searches/yr). The top 5 brands hold 99% of demand. Demand peaks in Jul. Verdict: Worth a look — 50/100.
Data updated Jul 28, 2026 · scored weekly · How we score niches
gloss black paint market data
- Units sold / yr
- 30K–40K
- avg 1,500–2,000/product
- Revenue / yr
- $543K–$724K
- units × avg price
- Conversion rate
- 11.3%
- Avg BSR
- #42
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 43%
- Out of stock
- 0.0%
- Avg brand age
- 63 months
- Avg seller age
- 146 days
Competition & brand share
The top 5 products take 69% of clicks — established leaders, but buyers still shop beyond them.Brands
6 rising
Sellers
93
Top-5 brand share
99%
Top 20: 100%
Top-5 click share
69%
Top 20: 99%
Open market
0%
- Rust-Oleum89%
- Krylon4%
- Hycote4%
- SprayMax1%
- Apple Barrel1%
- U-POL1%
Demand & seasonality
Weekly Amazon search volume, last 101 weeks — +16.5% search growth over the last 90 days.Peak months: Jul · busiest ÷ quietest = 2.6×
Top gloss black paint search terms
- gloss black spray paint66K/yr
- black gloss spray paint30K/yr
- gloss black paint14K/yr
- high gloss black spray paint11K/yr
- glossy black spray paint10K/yr
- rustoleum gloss black10K/yr
- black gloss paint11K/yr
- high gloss black paint6K/yr
- gloss black spray paint for metal6K/yr
- black glossy spray paint5K/yr
Top gloss black paint products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 21 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Rust-Oleum Painters Touch 2X Ultra Cover Spray Paint Gloss Black
Rust-Oleum$6.424.7★39,726 rev
Rust-Oleum Painters Touch 2X Ultra Cover Spray Paint High Gloss Black
Rust-Oleum$6.384.8★1,885 rev
Rust-Oleum 7779830 Stops Rust Spray Paint 12 oz Gloss Black
Rust-Oleum$6.504.7★23,804 rev
Rust-Oleum 2X Automotive Enamel 5-in-1 Spray Paint Gloss Black
Rust-Oleum$9.714.6★1,739 rev
Rust-Oleum Stops Rust Spray Paint Gloss Black
Rust-Oleum$33.754.7★23,804 rev
Newest
by launch date
Rust-Oleum Stops Rust Spray Paint Gloss Black
Rust-Oleum$19.0015 rev
Rust-Oleum Stops Rust Spray Paint Semi-Gloss Black
Rust-Oleum$13.8722 rev
Rust-Oleum Painters Touch 2X Ultra Cover Spray Paint Gloss Black
Rust-Oleum$19.6039,726 rev
Hycote Black Spray Paint Gloss Black 13.5 Oz (Pack of 6) High Shine Acrylic Finish Durable UV Resistant For Metal Plastic Automotive & Ceramic Surfaces 400ml
Hycote$35.1021,848 rev
Rust-Oleum 2X Automotive Enamel 5-in-1 Spray Paint Gloss Black
Rust-Oleum$9.711,739 rev
Trending
90-day click momentumRust-Oleum Painters Touch 2X Ultra Cover Spray Paint Gloss Black
Rust-Oleum$19.604.7★
Rust-Oleum Stops Rust Spray Paint Semi-Gloss Black
Rust-Oleum$13.874.9★
Rust-Oleum Stops Rust Spray Paint Gloss Black
Rust-Oleum$19.004.2★
Rust-Oleum 2X Automotive Enamel 5-in-1 Spray Paint Gloss Black
Rust-Oleum$9.714.6★
Rust-Oleum Painters Touch Latex Brush-On Paint Gloss Black
Rust-Oleum$8.714.5★
What buyers say about gloss black paint
What buyers praise and complain about, mined from review topics.What buyers love
“covers very well”
“blended well with existing paint”
“good spray patterns”
“Good price”
“Exactly what I wanted”
“Good painting for a can”
“Easy to use”
“Covered rusted spots very well”
“Covers well”
“And shiny”
What buyers complain about
“Black paint”
“It is not black”
“making it impossible to spray properly”
“It also starts dripping within just a few swipes”
“Small”
“Manufacturer fault”
“It washes off too easily”
“No shine”
“didnt last at all”
“rather thin so several light coats are required”
Top return reasons
Common questions
- Is gloss black paint profitable to sell on Amazon United States?
- The niche generates $426K/yr across 21 tracked products. 3 of 3 products launched in the last 360 days are still selling. 90-day search growth is +16.5%. Flapen's verdict: Worth a look (50/100).
- How competitive is the gloss black paint niche?
- 6 brands and 93 sellers compete. The top 5 products take 69% of clicks and top 5 brands hold 99% of demand.
- What do buyers complain about in gloss black paint?
- Top complaints mined from reviews: Paint Quality, Color, Spray/Flow. The return rate is 0.1%.
- When does demand for gloss black paint peak?
- Demand peaks in Jul; the busiest month runs 2.6× the quietest.
- What does it cost to enter the gloss black paint niche?
- Listings span $4.64–$48.56; the average listing price is $18.09 (sweet spot $15–$100). The average incumbent carries 15,381 reviews — the moat a new listing must climb.