Gibbs Rules

Shoppers searched for this 19K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 7.8% of those searches ended in a purchase. Searches in the last 90 days moved +0.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $58K a year.

Searches, last 12 months

19K

Growth, 90 days vs prior 90

+0.2%

Conversion, latest week

7.8%

Market size, estimated

$58Ka year

Peak month

November2.7× the quietest month

Top search term

gibbs penetrating oil8K searches a year

Listings sell for $38.73 on average, from $18.13 to $82.75. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 100 to 250 of them. At $38.73 that is $4K to $10K a year per listing.

Average price

$38.73inside the $15 to $100 sweet spot

Price range

$18.13–$82.75

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

2K–2K

Units per listing a year

100–250

Revenue per listing a year

$4K–$10K

Returns

0.3%of orders · Amazon United States median 2.1%

80% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 19.8% of listings are out of stock. The average listing ranks #251 within Lubricants. It carries 1,193 reviews at 4.68 stars, so a new listing needs social proof before a better product.

Sponsored listings

80%

Prime listings

100%

Out of stock, average day

19.8%

Average rank

#251in Lubricants

Average rating

4.68 starsAmazon United States average 4.42 stars

Average reviews

1,193per listing

Listings tracked

5

The brands on the shelf have sold for 99 months on average, so the names here are established.

Launched, last 12 months

0

Successful launches

0Amazon's first-year sales bar

Average brand age

99 months