Is ghost lamp profitable to sell on Amazon United States?

The niche generates $68K/yr across 22 tracked products. 0 of 6 products launched in the last 360 days are still selling. 90-day search growth is -24.2%. Flapen's verdict: Skip it (35/100).

How competitive is the ghost lamp niche?

10 brands and 18 sellers compete. The top 5 products take 61% of clicks and top 5 brands hold 91% of demand.

What do buyers complain about in ghost lamp?

Top complaints mined from reviews: Value For Money, Brightness/Shine/Glow, Quality-Overall. The return rate is 3.9%.

When does demand for ghost lamp peak?

Demand peaks in Aug–Sep; the busiest month runs 9.0× the quietest.

What does it cost to enter the ghost lamp niche?

Listings span $8.27–$70.61; the average listing price is $19.09 (sweet spot $15–$100). The average incumbent carries 908 reviews — the moat a new listing must climb.

ghost lamp

Skip it

Soft demand (-24.2% this quarter) — this niche doesn't clear our bar today.

Price range

Great$8.27–$70.61

cheapest to priciest tracked listing — scored on the share inside $15–$100

Avg price

Great$19.09

avg listing price — sweet spot $15–$100

Review moat

Good908.41

avg incumbent reviews — the moat a new listing must climb

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Competition

Okay61%

top-5 click share — leaders hold, buyers still browse

Returns

Okay3.9%

return rate — above 5% kills the launch gate

Conversion

Okay2.0%

search→purchase rate — share of searches ending in a sale

Brand share

Bad91%

top-5 brand share — brand-locked demand

Market size

Bad$68K

$68K/yr · 178K searches

Growth

Bad-24.2%

90-day search growth — must beat 0% to launch

According to Flapen's Amazon United States niche tracking, ghost lamp is a $68K/yr Amazon United States market (178K searches/yr). The top 5 brands hold 91% of demand. Demand peaks in Aug–Sep. Verdict: Skip it — 35/100.

Data updated Jul 28, 2026 · scored weekly · How we score niches

ghost lamp market data

Units sold / yr: 3K–4K; avg 100–250/product
Revenue / yr: $57K–$76K; units × avg price
Conversion rate: 2.0%
Avg BSR: #662
Page quality: 0%
Prime: 100%
Sponsored: 95%
Out of stock: 0.7%
Avg brand age: 34 months
Avg seller age: 164 days

Competition & brand share

The top 5 products take 61% of clicks — established leaders, but buyers still shop beyond them.

Brands

10 rising

Sellers

Top-5 brand share

91%

Top 20: 100%

Top-5 click share

61%

Top 20: 98%

Open market

Briignite37%
Luminara22%
JandCase21%
L LOHAS LED9%
WANIDEA3%
AnaNicozy2%
Open — no brand owns it (4 brands, 7%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -24.2% search growth over the last 90 days.

Peak months: Aug, Sep · busiest ÷ quietest = 9.0×

Open Trend

Top ghost lamp search terms

candle night light37K/yr -10.2%1.7% conv.
candle night light plug in29K/yr -34.7%1.6% conv.
flickering night light19K/yr -21.7%1.2% conv.
night light candle7K/yr -17.2%1.7% conv.
flame night light7K/yr -22.3%1.5% conv.
candle nightlight7K/yr -5.8%1.9% conv.
flickering candle night light9K/yr -40.8%1.9% conv.
candle plug in night light5K/yr -24.4%2.5% conv.
flameless candle nightlight7K/yr -51.1%1.3% conv.
flickering candle night light plug in5K/yr -28.8%2.4% conv.

All search terms

Top ghost lamp products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 22 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Briignite Flameless Candle Night Light Amber Night Lights Plug into Wall

Briignite$14.924.6★913 rev

JandCase Flameless Candle Night Light 2 Pack Night Lights Plug into Wall

JandCase$12.994.5★198 rev

Luminara Flameless Candle Nightlight w/Dusk to Dawn Light Dark Auto Sensor Black Wall Plug Indoor Night LED Light w/Real-Flame Effect Technology Bathroom Bedroom Hallway No Remote Needed

Luminara$32.074.7★2,104 rev

Briignite Flameless Candle Night Light Amber Night Lights Plug into Wall

Briignite$17.954.4★516 rev

Luminara Flameless Candle Nightlight w/Dusk to Dawn Light Dark Auto Sensor Timeless Taupe Wall Plug Indoor Night LED Light w/Real-Flame Effect Technology Bathroom Bedroom Hallway No Remote Needed

Luminara$36.344.7★2,104 rev

Newest

by launch date

L LOHAS LED Flameless Candle Night Light Flicker Night Lights Plug into Wall 2 Pack Soft White Candle Nightlight with Light Sensor Dimmable LED Flickering Nightlights for Kids Hallway Bathroom

L LOHAS LED$14.04362 rev

2mo ago

JandCase Night Lights Plug into Wall 2 Pack Flameless Flickering Electric Fake Candle Night Light with Dusk to Dawn Sensor 3000K Soft White 0-100LM Dimmable Nightlight for Bathroom Bedroom Hallway

JandCase$17.9212 rev

4mo ago

L LOHAS LED Flameless Candle Night Light Flicker Night Lights Plug in

L LOHAS LED$16.65362 rev

4mo ago

2 Pack Flameless Candles Nightlight With Flickering Flame Battery Operated Candles Included Magnetic Attachment Easy For Placement Realistic Candlelight For Home Bathroom Window Decor (Brown)

FriutShine$8.27110 rev

9mo ago

AnaNicozy 2-in-1 Plug in Night Light (2 Pack) - Dual Mode: Dusk to Dawn Sensor OR Remote Control with Timer - Dimmable Electric Candle Wall Sconce for Farmhouse Decor Hallway Bedroom (Bronze)

AnaNicozy$9.32162 rev

10mo ago

What buyers say about ghost lamp

What buyers praise and complain about, mined from review topics.

What buyers love

Brightness/Shine/Glow47%

“Nice glow”

Quality-Overall10%

“Very elegant look good quality”

Night Vision8%

“NIGHT LIGHT WORKS”

Value For Money4%

“reasonably priced”

Advertised Vs Actual Product3%

“Just as advertised”

Design-Overall3%

“The look is nice”

Charging2%

“The charge lasts for several nights”

Bulb Flicker/Dimming/Color2%

“Pro - Cute light - love the dimming knob”

Ease Of Use2%

“Convenient settings”

Gifting Purpose2%

“Would make a great gift”

What buyers complain about

Value For Money16%

“This is super cute a little expensive”

Brightness/Shine/Glow16%

“The only concern I have is its not very bright”

Quality-Overall10%

“Too expensive for the lack of quality”

Durability9%

“Stops working after a few months”

Color9%

“Bad color cheap”

Functionality-Overall7%

“Turns off when you turn your light on in the room you have them in”

Bulb Flicker/Dimming/Color3%

“The only reason for the 3 stars is one of the flames stopped moving after about a month”

Design-Overall2%

“Design flaw keeps this from being great”

Material Quality2%

“Returning very cheap plastic”

Socket/Port/Plug2%

“it blew the sockets power off”

Top return reasons

Brightness/Shine/Glow17%

Bulb Flicker/Dimming/Color13%

Functionality-Overall11%

Color10%

Size-Overall9%

Advertised Vs Actual Product9%

Quality-Overall5%

Defective Material/Parts4%