Skip to content

Ghost Lamp

Fail

Demand is soft, at -24.2% this quarter, so Ghost Lamp is a Fail.

Flapen Score
35
35 / 100
Ranks 8,681 of 9,536 Tools & Home Improvement niches · −13 vs the category median of 48
Market size
$68K/yr178K searches / yr
90-day growth
-24.2%search demand this quarter
Competition
61%top-5 click share · 10 brands · 18 sellers

Flapen Score

Ghost Lamp against its category

The dotted line is the Tools & Home Improvement average. Past it, Ghost Lamp is stronger. Inside it, weaker.

35Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Ghost Lamp market on Amazon at a glance

Shoppers on Amazon United States searched for Ghost Lamp 178K times last year and spent an estimated $68K. The top 5 brands take 91% of clicks. Demand peaks in Aug–Sep. Flapen scores it 35 out of 100, a Fail.

01 · Demand

2.0% of searches ended in a purchase last week.

Shoppers searched for this 178K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 2.0% of those searches ended in a purchase. Searches in the last 90 days moved -24.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $68K a year.

Searches, last 12 months
178K
Growth, 90 days vs prior 90
-24.2%
Conversion, latest week
2.0%
Market size, estimated
$68Ka year
Peak month
September9.0× the quietest month
Top search term
candle night light37K searches a year

02 · Price

A sale here is worth $19.09.

Listings sell for $19.09 on average, from $8.27 to $70.61. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 100 to 250 of them. At $19.09 that is $2K to $5K a year per listing.

Average price
$19.09inside the $15 to $100 sweet spot
Price range
$8.27–$70.61
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–4K
Units per listing a year
100–250
Revenue per listing a year
$2K–$5K
Returns
3.9%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

95% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.7% of listings are out of stock. The average listing ranks #662 within Novelty Lighting. It carries 908 reviews at 4.50 stars, so a new listing needs social proof before a better product.

Sponsored listings
95%
Prime listings
100%
Out of stock, average day
0.7%
Average rank
#662in Novelty Lighting
Average rating
4.50 starsAmazon United States average 4.42 stars
Average reviews
908per listing
Listings tracked
22

04 · Newcomers

Amazon counts 0 of last year's 6 launches as successful.

6 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 34 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
6
Successful launches
0Amazon's first-year sales bar
Average brand age
34 months

Products

Top Ghost Lamp products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 61% of clicks. Leaders hold, but buyers still shop past them.

$0$3K$7K$10K$14K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

10 rising

Sellers

18

Top-5 brand share

91%

Top 20: 100%

Top-5 click share

61%

Top 20: 98%

Open market

7%

  • Briignite37%
  • Luminara22%
  • JandCase21%
  • L LOHAS LED9%
  • WANIDEA3%
  • AnaNicozy2%
  • Open — no brand owns it (4 brands, 7%)

Demand

Ghost Lamp search demand

Weekly searches over the year, seasonality beneath. Pick a range.

25K15KSpike '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Aug, Sep · busiest ÷ quietest = 9.0×

Search terms

Top Ghost Lamp search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • candle night light37K/yr
  • candle night light plug in29K/yr
  • flickering night light19K/yr
  • night light candle7K/yr
  • flame night light7K/yr
  • candle nightlight7K/yr
  • flickering candle night light9K/yr
  • candle plug in night light5K/yr
  • flameless candle nightlight7K/yr
  • flickering candle night light plug in5K/yr

Reviews and returns

What reviews say buyers love and hate about Ghost Lamp

We read the reviews and the return reasons for every product selling here.

47%of positive reviews mention “Brightness/Shine/Glow”
16%of negative reviews mention “Value For Money”
3.9%of orders come back
“This is super cute a little expensive”
A buyer, on “Value For Money”16% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Ghost Lamp questions

Answered from the same tracked data.