ghost candles
Worth a lookShows demand growing >1,000% this quarter, but a small market ($42K/yr) keeps it on the watch list.
Growth
Incredible>1,000%90-day search growth — must beat 0% to launch
Review moat
Great214.81avg incumbent reviews — the moat a new listing must climb
Avg price
Great$18.43avg listing price — sweet spot $15–$100
Brand share
Great58%top-5 brand share — no brand owns this niche
Price range
Good$8.01–$29.43cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good52%top-5 click share — leaders hold, buyers still browse
Returns
Okay3.2%return rate — above 5% kills the launch gate
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Conversion
Bad1.8%search→purchase rate — share of searches ending in a sale
Market size
Bad$42K$42K/yr · 124K searches
According to Flapen's Amazon United States niche tracking, ghost candles is a $42K/yr Amazon United States market (124K searches/yr). The top 5 brands hold 58% of demand. Demand peaks in Jul–Aug–Sep–Oct. Verdict: Worth a look — 54/100.
Data updated Jul 28, 2026 · scored weekly · How we score niches
ghost candles market data
- Units sold / yr
- 3K–4K
- avg 0–100/product
- Revenue / yr
- $55K–$74K
- units × avg price
- Conversion rate
- 1.8%
- Avg BSR
- #1,097
- Page quality
- 0%
- Prime
- 89%
- Sponsored
- 89%
- Out of stock
- 20.2%
- Avg brand age
- 24 months
- Avg seller age
- 172 days
Competition & brand share
The top 5 products take 52% of clicks — established leaders, but buyers still shop beyond them.Brands
20 falling
Sellers
23
Top-5 brand share
58%
Top 20: 100%
Top-5 click share
52%
Top 20: 93%
Open market
37%
- DRomance21%
- Eldnacele10%
- LumiPur10%
- Nuanchu9%
- MOREDOTS7%
- EBaokuup5%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — >1,000% search growth over the last 90 days.Peak months: Jul, Aug, Sep, Oct · busiest ÷ quietest = 55.7×
Top ghost candles search terms
- ghost candles57K/yr
- ghost taper candles14K/yr
- ghost candle21K/yr
- flameless ghost candles5K/yr
- flameless ghost taper candle6K/yr
- ghost flameless candles5K/yr
- ghost candles flameless6K/yr
- halloween ghost candles4K/yr
- ghost candle sticks5K/yr
Top ghost candles products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
DRomance Halloween Ghost Flameless Taper Candles Flickering Battery Operated with Remote and Timer 3D Wick White Real Wax LED Taper Candles Halloween Dinner Decoration Indoor(2 Pack 0.79D x 9.5H)
DRomance$18.374.5★133 rev
LumiPur Signature Collection Natural Glow Flickering Flameless LED Wax Taper Candle 1 x 9 (Ghosts - White 2-Pack)
LumiPur$29.435.0★9 rev
Nuanchu 3 Pcs Halloween Ghost Decor Ghost Candles Gothic Decoration Indoor Gift for Mantel Halloween Table Centerpiece Cute Goth Taper Candle Spooky Tabletop Novelty Party Favor Basket Stuffer
Nuanchu$16.624.4★43 rev
Eldnacele Ghost Halloween Flameless Taper Candles Battery Operated with Remote Timer Set of 2 White LED Flickering Candle Real Wax 3D Wick Long Lasting Spooky Dinner Indoor Decor(0.79 D x 9.5 H)
Eldnacele$18.614.5★199 rev
Halloween Decorations Indoor - 4 Pack Cute Ghost Taper Candles
MOREDOTS$20.844.7★99 rev
Newest
by launch date
Halloween Ghost Flameless Taper Candles Flickering Battery Operated with Remote and Timer 3D Wick Long Lasting Real Wax LED Taper Candles Halloween Dinner Decoration (4PCS)
Generic$19.753 rev
SOUNDVALUE Halloween Decorations Cute Ghost Candles for Mantel Party 3 PCS
SOUNDVALUE$16.839 rev
AYGXU Halloween Decorations Indoor-6 Pcs Twisting Ghost Candles with Ribbons Decor Taper Candles Halloween centerpieces for Party Tables Fireplace Decorations(Candlesticks not Included)
AYGXU$20.1018 rev
AYGXU Halloween Decorations indoor-3Pcs Twisting Ghost Candles Decor with Candle Holders Ribbons Vintage Candlestick Holders Decoration Halloween centerpieces for Party Table Fireplace Decorations
AYGXU$21.6818 rev
LumiPur Signature Collection Natural Glow Flickering Flameless LED Wax Taper Candle 1 x 9 (Ghosts - White 2-Pack)
LumiPur$29.439 rev
Trending
90-day click momentumAYGXU Halloween Decorations indoor-3Pcs Twisting Ghost Candles Decor with Candle Holders Ribbons Vintage Candlestick Holders Decoration Halloween centerpieces for Party Table Fireplace Decorations
AYGXU$21.684.7★
SOUNDVALUE Halloween Decorations Cute Ghost Candles for Mantel Party 3 PCS
SOUNDVALUE$16.834.4★
AYGXU Halloween Decorations Indoor-6 Pcs Twisting Ghost Candles with Ribbons Decor Taper Candles Halloween centerpieces for Party Tables Fireplace Decorations(Candlesticks not Included)
AYGXU$20.104.7★
Halloween Ghost Flameless Taper Candles Flickering Battery Operated with Remote and Timer 3D Wick Long Lasting Real Wax LED Taper Candles Halloween Dinner Decoration (4PCS)
Generic$19.755.0★
Halloween Ghost Candles Set Cute Spooky White Taper Candles with Ghost Face for Halloween Decorations Haunted House Party Table Centerpiece Gothic Home Decor Trick or Treat Supplies (4PCS)
Vodafulgir$13.104.7★
What buyers say about ghost candles
What buyers praise and complain about, mined from review topics.What buyers love
“Theyre also the perfect size”
“Very cute candles”
“They look great as centerpieces”
“one of my favorite things is how the box it arrives it can also be used for storage”
“Easy assembly, look great, and the motion catches everyones eye”
“The quality of them is great”
“Looks great and the batteries last a long time”
“They seem pretty durable”
“Perfect for indoor decor”
“fun Halloween decorations”
What buyers complain about
“The curved shape makes me question how evenly or safely they would burn”
“This company has terrible quality control”
“Theyre small”
“I think they are a little pricey”
“I don't think they'll hold up well if you pack them away”
“I don't think they'll hold up well if you pack them away”
“I didn't notice any fragrance at all”
Top return reasons
Common questions
- Is ghost candles profitable to sell on Amazon United States?
- The niche generates $42K/yr across 27 tracked products. 0 of 8 products launched in the last 360 days are still selling. 90-day search growth is >1,000%. Flapen's verdict: Worth a look (54/100).
- How competitive is the ghost candles niche?
- 20 brands and 23 sellers compete. The top 5 products take 52% of clicks and top 5 brands hold 58% of demand.
- What do buyers complain about in ghost candles?
- Top complaints mined from reviews: Shape/Style, Quality-Overall, Size-Overall. The return rate is 3.2%.
- When does demand for ghost candles peak?
- Demand peaks in Jul–Aug–Sep–Oct; the busiest month runs 55.7× the quietest.
- What does it cost to enter the ghost candles niche?
- Listings span $8.01–$29.43; the average listing price is $18.43 (sweet spot $15–$100). The average incumbent carries 215 reviews — the moat a new listing must climb.