Is gfci plug profitable to sell on Amazon United States?

The niche generates $220K/yr across 21 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is +43.3%. Flapen's verdict: Skip it (49/100).

How competitive is the gfci plug niche?

7 brands and 12 sellers compete. The top 5 products take 60% of clicks and top 5 brands hold 97% of demand.

What do buyers complain about in gfci plug?

Top complaints mined from reviews: Functionality-Overall, Quality-Overall, Durability. The return rate is 3.4%.

When does demand for gfci plug peak?

Demand peaks in May–Jun–Jul; the busiest month runs 2.9× the quietest.

What does it cost to enter the gfci plug niche?

Listings span $11.69–$45.37; the average listing price is $19.57 (sweet spot $15–$100). The average incumbent carries 1,356 reviews — the moat a new listing must climb.

gfci plug

Skip it

Brand-locked demand (top 5 brands take 97% of clicks) — this niche doesn't clear our bar today.

Price range

Great$11.69–$45.37

cheapest to priciest tracked listing — scored on the share inside $15–$100

Avg price

Great$19.57

avg listing price — sweet spot $15–$100

Conversion

Great8.1%

search→purchase rate — share of searches ending in a sale

Growth

Good+43.3%

90-day search growth — must beat 0% to launch

Review moat

Good1,356.14

avg incumbent reviews — the moat a new listing must climb

Returns

Okay3.4%

return rate — above 5% kills the launch gate

Market size

Okay$220K

$220K/yr · 140K searches

Competition

Okay60%

top-5 click share — leaders hold, buyers still browse

Quality gap

Bad4.6★

avg incumbent rating — lower means beatable quality

Brand share

Bad97%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United States niche tracking, gfci plug is a $220K/yr Amazon United States market (140K searches/yr). The top 5 brands hold 97% of demand. Demand peaks in May–Jun–Jul. Verdict: Skip it — 49/100.

Data updated Jul 27, 2026 · scored weekly · How we score niches

gfci plug market data

Units sold / yr: 10K–13K; avg 250–500/product
Revenue / yr: $196K–$245K; units × avg price
Conversion rate: 8.1%
Avg BSR: #29
Page quality: 0%
Prime: 100%
Sponsored: 95%
Out of stock: 0.0%
Avg brand age: 59 months
Avg seller age: 148 days

Competition & brand share

The top 5 products take 60% of clicks — established leaders, but buyers still shop beyond them.

Brands

7 flat

Sellers

Top-5 brand share

97%

Top 20: 100%

Top-5 click share

60%

Top 20: 98%

Open market

ELEGRP68%
OAONAN17%
WELLONG7%
DEWENWILS2%
LOLARAN2%
Aneken2%
Open — no brand owns it (1 brand, 2%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +43.3% search growth over the last 90 days.

Peak months: May, Jun, Jul · busiest ÷ quietest = 2.9×

Open Trend

Top gfci plug search terms

gfci plug32K/yr +49.2%5.9% conv.
gfci plug replacement20K/yr +141.3%8.0% conv.
elegrp21K/yr +0.9%0.9% conv.
elegrp outlet18K/yr +1.5%1.5% conv.
gfci replacement plug6K/yr +154.0%10.4% conv.
gfci plug for pressure washer5K/yr +244.0%13.1% conv.
ground fault circuit interrupter8K/yr +34.9%3.3% conv.
gfi plug6K/yr +30.4%8.3% conv.
elegrp switch8K/yr -3.5%1.8% conv.
elegrp light switch6K/yr -6.9%2.0% conv.

All search terms

Top gfci plug products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 21 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

ELEGRP G1215PA2 G20PASR Patented Auto-Monitoring GFCI Replacement Plug Assembly Auto Reset 15 Amp Non-Grounded 2 Wires 2-Prongs for Power Pressure Washer Pool Pump UL/CUL Listed 1 Pack Black

ELEGRP$19.084.8★1,958 rev

ELEGRP G1215CM Patented Auto-Monitoring GFCI Replacement Plug Inline Assembly G20CMR Manual Reset 15 Amp Grounded 3 Wires 3-Prongs for Power Tools Lawn Equipment etc UL Listed 1 Pack Black

ELEGRP$19.504.7★860 rev

WELLONG Replacement GFCI Plug 15Amp 3 Prong 120V

WELLONG$18.854.6★2,867 rev

OAONAN GFCI Replacement Plug Assembly Auto Reset 15 Amp 3 Prongs 5 Years Warranty Ground Fault Circuit Interrupter Safety Plug for Pressure Washer Hot Tub Air Conditioner Hair Dryer

OAONAN$14.754.6★2,066 rev

ELEGRP G1215PA G20PASR Patented Auto-Monitoring GFCI Replacement Plug Assembly Auto Reset 15 Amp Grounded 3 Wires 3-Prongs for Power Pressure Washer Pool Pump etc UL Listed 1 Pack Black

ELEGRP$18.894.6★693 rev

Newest

by launch date

OAONAN GFCI Replacement Plug Assembly Auto Reset 15 Amp 2 Prongs 5 Years Warranty Ground Fault Circuit Interrupter Safety Plug for Pressure Washer Hot Tub Air Conditioner Hair Dryer - Black

OAONAN$12.56110 rev

11mo ago

OAONAN GFCI Adapter 15 Amp 3 Prongs Grounded 5 Years Warranty GFCI Plug Portable Plug-in Ground Fault Circuit Interrupter to Protect Electric Safety for Pressure Washer Hot Tub Air Conditioner

OAONAN$14.94129 rev

1y ago

OAONAN GFCI Replacement Plug Assembly Auto Reset 15 Amp 3 Prongs 5 Years Warranty Ground Fault Circuit Interrupter Safety Plug for Pressure Washer Hot Tub Air Conditioner Hair Dryer - Black

OAONAN$12.63172 rev

1y ago

Auto-Monitoring GFCI Replacement Plug Assembly Auto Reset 15 Amp 3 Wires 3 Prongs Waterproof Ground Fault Circuit Interrupter for Air Conditioner Pressure Washer Ovens Hot Tub.ETL Listed Black

LOLARAN$12.33218 rev

2y ago

ELEGRP Matte White Decorator Wall Receptacle Outlets Tamper Resistant 15 Amp Standard Electrical Wall Outlet Residential Grade Self-grounding 125V Mid Size Wall Plate Included UL Listed 20 Pack

ELEGRP$45.37264 rev

2y ago

What buyers say about gfci plug

What buyers praise and complain about, mined from review topics.

What buyers love

Assembly/Installation20%

“Easy Install”

Advertised Vs Actual Product13%

“As advertised”

Quality-Overall12%

“Excellent Quality”

Ease Of Use7%

“Easy Peasy”

Socket/Port/Plug7%

“Plug works well for the price”

Value For Money6%

“Very affordable”

Pressure6%

“Perfect fix for Ryobi Pressure Washer”

Efficiency6%

“Seems to work ok”

Size-Overall5%

“Easy fit”

Durability2%

“Very durable, easy to use product”

What buyers complain about

Functionality-Overall14%

“Not working properly”

Quality-Overall12%

“Quality control seems to have been overlooked on this unit”

Durability11%

“Broke almost immediately”

Size-Overall6%

“its reallllly big”

Socket/Port/Plug5%

“Plug didnt work right out of box”

Product Condition4%

“Item came in used and didnt work”

Assembly/Installation3%

“This unit arrived with screws that were too big for assembly”

Strength3%

“During install, the cheap screws strip almost immediately and were not strong enough to make it through the resistance of the plastic housing”

Connectivity-Overall3%

“Cheap product that has connection issues”

Ease Of Use3%

“Could not use”

Top return reasons

Functionality-Overall21%

Size-Overall15%

Socket/Port/Plug12%

Defective Material/Parts10%

Compatibility-Overall10%

Advertised Vs Actual Product5%

Value For Money5%

Color3%