Is gfci outlet profitable to sell on Amazon United States?

The niche generates $4.3M/yr across 34 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is +8.6%. Flapen's verdict: Launch it (61/100).

How competitive is the gfci outlet niche?

12 brands and 91 sellers compete. The top 5 products take 47% of clicks and top 5 brands hold 84% of demand.

What do buyers complain about in gfci outlet?

Top complaints mined from reviews: Functionality-Overall, Quality-Overall, Assembly/Installation. The return rate is 3.5%.

When does demand for gfci outlet peak?

Demand is steady year-round — the busiest month runs 1.4× the quietest.

What does it cost to enter the gfci outlet niche?

Listings span $8.29–$87.48; the average listing price is $30.06 (sweet spot $15–$100). The average incumbent carries 1,417 reviews — the moat a new listing must climb.

gfci outlet

Launch it

A $4.3M/yr market growing +8.6% this quarter with returns at 3.5% — clears our launch bar.

Market size

Incredible$4.3M

$4.3M/yr · 1.4M searches

Avg price

Incredible$30.06

avg listing price — sweet spot $15–$100

Conversion

Great10.1%

search→purchase rate — share of searches ending in a sale

Price range

Great$8.29–$87.48

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Good47%

top-5 click share — leaders hold, buyers still browse

Review moat

Good1,416.5

avg incumbent reviews — the moat a new listing must climb

Returns

Okay3.5%

return rate — above 5% kills the launch gate

Growth

Okay+8.6%

90-day search growth — must beat 0% to launch

Brand share

Okay84%

top-5 brand share — brands hold most of the demand

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

According to Flapen's Amazon United States niche tracking, gfci outlet is a $4.3M/yr Amazon United States market (1.4M searches/yr). The top 5 brands hold 84% of demand. Verdict: Launch it — 61/100.

Data updated Jul 27, 2026 · scored weekly · How we score niches

gfci outlet market data

Units sold / yr: 150K–200K; avg 4,000–5,000/product
Revenue / yr: $4.5M–$6.0M; units × avg price
Conversion rate: 10.1%
Avg BSR: #39
Page quality: 0%
Prime: 100%
Sponsored: 82%
Out of stock: 0.0%
Avg brand age: 64 months
Avg seller age: 144 days

Competition & brand share

The top 5 products take 47% of clicks — established leaders, but buyers still shop beyond them.

Brands

12 rising

Sellers

Top-5 brand share

84%

Top 20: 100%

Top-5 click share

47%

Top 20: 88%

Open market

13%

ELEGRP25%
Leviton21%
ELECTECK20%
Amazon Basics14%
LOONAVA4%
ANKO3%
Open — no brand owns it (6 brands, 13%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +8.6% search growth over the last 90 days.

No pronounced peak months · busiest ÷ quietest = 1.4×

Open Trend

Top gfci outlet search terms

gfci outlet554K/yr +10.8%7.7% conv.
gfci outlet 15 amp224K/yr +6.6%9.8% conv.
gfi electrical outlet188K/yr +2.4%9.3% conv.
gfci120K/yr +9.8%6.1% conv.
15 amp gfci outlet43K/yr +8.0%10.2% conv.
gfi electrical outlet 15 amp21K/yr +211.3%10.1% conv.
leviton gfci outlet 15 amp32K/yr +2.3%9.2% conv.
gfi30K/yr +11.1%7.9% conv.
gfi electrical outlet 15 amp white41K/yr -43.9%11.7% conv.
gfci outlets24K/yr +6.5%4.9% conv.

All search terms

Top gfci outlet products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

ELECTECK 5 Pack GFCI Outlets 15 Amp Non-Tamper Resistant Decor GFI Receptacles with LED Indicator Ground Fault Circuit Interrupter Wallplate Included ETL Listed White

ELECTECK$31.824.6★1,319 rev

ELEGRP GFCI Outlet 20 Amp Self-Test GFI Electrical Outlet with Thinner Design TR Tamper Resistant GFCI Receptacle Ground Fault Circuit Interrupters with Wall Plate UL Listed Matte White 1 Pack

ELEGRP$12.714.6★1,480 rev

Amazon Basics Weather-Resistant Tamper-Resistant GFCI Receptacle with LED Indicator Self-Test Ground Fault Circuit Interrupter for Indoor or Outdoor Use 15 Amp White

Amazon Basics$13.964.5★752 rev

ELEGRP GFCI Outlet 15 Amp Self-Test GFI Electrical Outlet with Thinner Design TR Tamper Resistant GFCI Receptacle Ground Fault Circuit Interrupters with Wall Plate UL Listed Matte White 1 Pack

ELEGRP$12.664.6★1,831 rev

Leviton GFCI Outlet 15 Amp Self Test Non Tamper-Resistant with LED Indicator Light Protection from Electric Shock and Electrocution GFNT1-W White

Leviton$17.074.7★6,300 rev

Newest

by launch date

(20 AMP-1 Pack) LOONAVA GFCI Outlet WR White Tamper Resistant Weather Resistant GFI Receptacle with Self-Test LED Indicator UL Listed Easy Install Ground Fault Outlet for Outdoor Use & Bathroom

LOONAVA$10.34173 rev

10mo ago

(15 AMP-1 Pack)LOONAVA GFCI Outlet WR White Tamper Resistant Weather Resistant GFI Receptacle with Self-Test LED Indicator UL Listed Easy Install Ground Fault Outlet for Outdoor Use & Bathroom

LOONAVA$10.15225 rev

11mo ago

1-Pack 15 Amp GFI Electrical GFCI Outlet Self-Test Tamper Resistant (TR) Weather Resistant (WR) Ground Fault Receptacle with LED Indicator UL Listed Standard Wall Plate Included White

BLUESKY REBECCA$9.09367 rev

1y ago

TG 15A GFCI Outlet Tamper-Resistant Receptacle with Self-Test LED Indicator ETL Listed Anti-Interference (No-False-Trip) Protection Screwless Wall Plate Included White 1 Pack

TG$12.6085 rev

1y ago

1-Pack 20 Amp GFI Electrical GFCI Outlet Self-Test Tamper Resistant (TR) Weather Resistant (WR) Ground Fault Receptacle with LED Indicator UL Listed Standard Wall Plate Included White

BLUESKY REBECCA$9.40808 rev

1y ago

What buyers say about gfci outlet

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall18%

“Excellent product”

Value For Money17%

“Excellent Value”

Assembly/Installation17%

“no issues installing”

Advertised Vs Actual Product12%

“As advertised”

Efficiency5%

“Works great”

Size-Overall3%

“Easy fit”

Socket/Port/Plug3%

“Good outlet”

Durability2%

“it feels durable”

Instructions/User Manual/Troubleshooting2%

“Good instructions”

Ease Of Use2%

“Easy to use”

What buyers complain about

Functionality-Overall17%

“Did not work”

Quality-Overall17%

“No quality control”

Assembly/Installation8%

“Confusing to install”

Durability8%

“Didnt last”

Socket/Port/Plug5%

“Plug didnt work right out of box”

Size-Overall4%

“although it's the smaller size”

Defective Material/Parts4%

“Item defective and does not work”

Touch/Button Controls2%

“As others mentioned be aware that sometimes the reset buttons do not work”

Instructions/User Manual/Troubleshooting2%

“No user manual”

Ease Of Use2%

“Very Difficult To Work With”

Top return reasons

Functionality-Overall25%

Size-Overall16%

Defective Material/Parts9%

Value For Money8%

Socket/Port/Plug6%

Advertised Vs Actual Product5%

Color5%

Touch/Button Controls4%

Compatibility-Overall4%

Connectivity-Overall3%

Common questions

Is gfci outlet profitable to sell on Amazon United States?: The niche generates $4.3M/yr across 34 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is +8.6%. Flapen's verdict: Launch it (61/100).
How competitive is the gfci outlet niche?: 12 brands and 91 sellers compete. The top 5 products take 47% of clicks and top 5 brands hold 84% of demand.
What do buyers complain about in gfci outlet?: Top complaints mined from reviews: Functionality-Overall, Quality-Overall, Assembly/Installation. The return rate is 3.5%.
When does demand for gfci outlet peak?: Demand is steady year-round — the busiest month runs 1.4× the quietest.
What does it cost to enter the gfci outlet niche?: Listings span $8.29–$87.48; the average listing price is $30.06 (sweet spot $15–$100). The average incumbent carries 1,417 reviews — the moat a new listing must climb.

gfci outlet

gfci outlet market data

Competition & brand share

Demand & seasonality

Top gfci outlet search terms

Top gfci outlet products on Amazon

Top sellers

Newest

Trending

What buyers say about gfci outlet

What buyers love

What buyers complain about

Top return reasons

Common questions

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