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Gerber Toilet Flapper

Fail

The top 5 products take 79% of clicks, so Gerber Toilet Flapper is a Fail.

Flapen Score
36
36 / 100
Ranks 8,536 of 9,536 Tools & Home Improvement niches · −12 vs the category median of 48
Market size
$82K/yr47K searches / yr
90-day growth
+14.2%search demand this quarter
Competition
79%top-5 click share · 8 brands · 44 sellers

Flapen Score

Gerber Toilet Flapper against its category

The dotted line is the Tools & Home Improvement average. Past it, Gerber Toilet Flapper is stronger. Inside it, weaker.

36Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Gerber Toilet Flapper market on Amazon at a glance

Shoppers on Amazon United States searched for Gerber Toilet Flapper 47K times last year and spent an estimated $82K. The top 5 brands take 90% of clicks. Flapen scores it 36 out of 100, a Fail.

01 · Demand

16.0% of searches ended in a purchase last week.

Shoppers searched for this 47K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 16.0% of those searches ended in a purchase. Searches in the last 90 days moved +14.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $82K a year.

Searches, last 12 months
47K
Growth, 90 days vs prior 90
+14.2%
Conversion, latest week
16.0%
Market size, estimated
$82Ka year
Peak month
August1.5× the quietest month
Top search term
gerber toilet flapper30K searches a year

02 · Price

A sale here is worth $10.87.

Listings sell for $10.87 on average, from $7.61 to $18.31. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 750 to 1,000 of them. At $10.87 that is $8K to $11K a year per listing.

Average price
$10.87under the $15 to $100 sweet spot
Price range
$7.61–$18.31
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
6K–8K
Units per listing a year
750–1,000
Revenue per listing a year
$8K–$11K
Returns
5.3%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

58% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #1,108 within Plumbing. It carries 906 reviews at 4.58 stars, so a new listing needs social proof before a better product.

Sponsored listings
58%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#1,108in Plumbing
Average rating
4.58 starsAmazon United States average 4.42 stars
Average reviews
906per listing
Listings tracked
12

04 · Newcomers

Amazon counts 2 of last year's 3 launches as successful.

3 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 36 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
2Amazon's first-year sales bar
Average brand age
36 months

Products

Top Gerber Toilet Flapper products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 79% of clicks. A locked shelf that new listings rarely crack.

$0$12K$25K$37K$49K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

8 flat

Sellers

44

Top-5 brand share

90%

Top 20: 100%

Top-5 click share

79%

Top 20: 100%

Open market

6%

  • Lceyco46%
  • Gerber21%
  • Ullnosoo14%
  • Okala Plumbing Supply6%
  • Korky4%
  • WELCAPAC4%
  • Open — no brand owns it (2 brands, 6%)

Demand

Gerber Toilet Flapper search demand

Weekly searches over the year, seasonality beneath. Pick a range.

1K600Spike '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.5×

Search terms

Top Gerber Toilet Flapper search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • gerber toilet flapper30K/yr
  • gerber toilet flapper replacement7K/yr
  • gerber flapper5K/yr
  • gerber flapper 99-7883K/yr
  • flapper 99-7882K/yr

Reviews and returns

What reviews say buyers love and hate about Gerber Toilet Flapper

We read the reviews and the return reasons for every product selling here.

27%of positive reviews mention “Size-Overall”
19%of negative reviews mention “Size-Overall”
5.3%of orders come back
“it was too small”
A buyer, on “Size-Overall”19% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Gerber Toilet Flapper questions

Answered from the same tracked data.