Is geocaching profitable to sell on Amazon United States?

The niche generates $41K/yr across 51 tracked products. 0 of 6 products launched in the last 360 days are still selling. 90-day search growth is +24.2%. Flapen's verdict: Worth a look (55/100).

How competitive is the geocaching niche?

41 brands and 103 sellers compete. The top 5 products take 27% of clicks and top 5 brands hold 38% of demand.

What do buyers complain about in geocaching?

Top complaints mined from reviews: Size-Overall, Quality-Overall, Durability. The return rate is 2.3%.

When does demand for geocaching peak?

Demand peaks in Dec; the busiest month runs 2.4× the quietest.

What does it cost to enter the geocaching niche?

Listings span $3.69–$28.96; the average listing price is $12.25 (sweet spot $15–$100). The average incumbent carries 1,947 reviews — the moat a new listing must climb.

geocaching

Worth a look

Shows no brand lock-in (top 5 brands take 38% of clicks), but a small market ($41K/yr) keeps it on the watch list.

Brand share

Incredible38%

top-5 brand share — no brand owns this niche

Competition

Great27%

top-5 click share — an open shelf

Returns

Good2.3%

return rate — above 5% kills the launch gate

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Price range

Good$3.69–$28.96

cheapest to priciest tracked listing — scored on the share inside $15–$100

Growth

Good+24.2%

90-day search growth — must beat 0% to launch

Avg price

Good$12.25

avg listing price — sweet spot $15–$100

Review moat

Okay1,947.12

avg incumbent reviews — the moat a new listing must climb

Conversion

Okay2.2%

search→purchase rate — share of searches ending in a sale

Market size

Bad$41K

$41K/yr · 154K searches

Signals No Dominant Brand Low Review Barrier

According to Flapen's Amazon United States niche tracking, geocaching is a $41K/yr Amazon United States market (154K searches/yr). The top 5 brands hold 38% of demand. Demand peaks in Dec. Verdict: Worth a look — 55/100.

Data updated Jul 30, 2026 · scored weekly · How we score niches

geocaching market data

Units sold / yr: 4K–5K; avg 0–100/product
Revenue / yr: $49K–$61K; units × avg price
Conversion rate: 2.2%
Avg BSR: #19,006
Page quality: 0%
Prime: 94%
Sponsored: 84%
Out of stock: 11.5%
Avg brand age: 49 months
Avg seller age: 176 days

Competition & brand share

Clicks spread well past the top 5 (27% combined) — an open shelf where new products get seen.

Brands

41 falling

Sellers

103

Top-5 brand share

38%

Top 20: 83%

Top-5 click share

27%

Top 20: 72%

Open market

58%

Flying Horse Workshop13%
Zenkaelum7%
Plano7%
Urekt6%
Loerykt4%
Bolt Safe4%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +24.2% search growth over the last 90 days.

Peak months: Dec · busiest ÷ quietest = 2.4×

Open Trend

Top geocaching search terms

geocache containers50K/yr +30.0%2.4% conv.
geocache32K/yr +26.6%1.9% conv.
geocaching31K/yr +20.0%1.0% conv.
geocaching supplies23K/yr -0.0%2.2% conv.
geocaching container9K/yr +36.1%2.2% conv.
geocache supplies9K/yr +44.8%1.6% conv.

All search terms

Top geocaching products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Flying Horse Workshop Magnetic Nano Geocache Micro Containers 4 Pack Log Rolls Waterproof Micro Cache Sneaky Camo - Black Silver Camo Pack Set & 4 Waterproof Paper Log Rolls Included

Flying Horse Workshop$16.624.6★165 rev

Small Portable Pill Case with Keychain(10 Pack) Urekt Waterproof Aluminum Pill Organizer Metal Mini Box Pocket Drug Storage Container for Outdoor Camping Travel

Urekt$6.004.7★1,500 rev

Zenkaelum Realistic Wasp Nest Geocache Container with Magnet Hidden Outdoor Cache for Geocaching Camouflage Fake Wasp Nest Storage Box for Keys Notes Small Items

Zenkaelum$24.231.0★1 rev

Plano 3440-10 Waterproof Stowaway (3400 Series)

Plano$5.884.7★7,505 rev

Geocaching Stickers Pack 50 Pcs Geocacher Geocache Waterproof Vinyl Adventure Enthusiasts Decals for Water Bottles Bicycle Laptop Refrigerator Luggage Computer Skateboard Dcor

Loerykt$3.944.4★21 rev

Newest

by launch date

Zenkaelum Realistic Wasp Nest Geocache Container with Magnet Hidden Outdoor Cache for Geocaching Camouflage Fake Wasp Nest Storage Box for Keys Notes Small Items

Zenkaelum$24.231 rev

4mo ago

Realistic Fake Wasp Nest Geocache Container with Strong Magnets Weatherproof Hidden Key Storage Box for Outdoor Geocaching Hide Small Items Notes Pathtags Camouflage Hidden Cache Container

Zenkaelum$20.762 rev

4mo ago

50Pcs Geocaching Stickers Adventure Aesthetic Outdoor Bulk Forest Trees Animals for Kids Teens Water Bottle Laptop Suitcase car Fridge Phone Diary Sticker Collectors(DiLiBZ)

CEFANBD$3.6910 rev

8mo ago

Geocaching Stickers Pack 50 Pcs Geocacher Geocache Waterproof Vinyl Adventure Enthusiasts Decals for Water Bottles Bicycle Laptop Refrigerator Luggage Computer Skateboard Dcor

Loerykt$3.9421 rev

9mo ago

BDPWSS Geocaching Crossbody Bag Geocacher Gift Just One More Geocache I Promise Outdoor Lover Gifts Treasure Hunter Gifts (More Geocache BLCB)

BDPWSS$17.184 rev

11mo ago

What buyers say about geocaching

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall16%

“Great quality and exactly as described”

Advertised Vs Actual Product13%

“As advertised”

Value For Money12%

“GREAT VALUE”

Ease Of Use8%

“So convenient”

Size-Overall7%

“Great Size”

Water Resistance3%

“Great for. waterproof”

Durability3%

“Good case holds up well”

Design-Overall2%

“Cute designs”

Color2%

“Colors are perfect”

Storage Capacity2%

“Perfect storage”

What buyers complain about

Size-Overall26%

“it wont fit”

Quality-Overall11%

“Low quality”

Durability6%

“breaks easily”

Advertised Vs Actual Product5%

“Size description's are completely wrong”

Water Resistance4%

“They are not even water resistant”

Ease Of Use4%

“Almost impossible to open”

Functionality-Overall3%

“Never worked”

Strength3%

“Could be stronger”

Material Quality2%

“Cheap materials and difficult to close”

Measurement/Reading Accuracy2%

“gave unreliable readings”

Top return reasons

Size-Overall65%

Advertised Vs Actual Product8%

Functionality-Overall7%

Defective Material/Parts3%

Value For Money3%

Water Resistance2%

Quality-Overall2%

Ease Of Use1%

Color1%

Material Quality1%

Common questions

Is geocaching profitable to sell on Amazon United States?: The niche generates $41K/yr across 51 tracked products. 0 of 6 products launched in the last 360 days are still selling. 90-day search growth is +24.2%. Flapen's verdict: Worth a look (55/100).
How competitive is the geocaching niche?: 41 brands and 103 sellers compete. The top 5 products take 27% of clicks and top 5 brands hold 38% of demand.
What do buyers complain about in geocaching?: Top complaints mined from reviews: Size-Overall, Quality-Overall, Durability. The return rate is 2.3%.
When does demand for geocaching peak?: Demand peaks in Dec; the busiest month runs 2.4× the quietest.
What does it cost to enter the geocaching niche?: Listings span $3.69–$28.96; the average listing price is $12.25 (sweet spot $15–$100). The average incumbent carries 1,947 reviews — the moat a new listing must climb.