Gel Stain
FailThe top 5 brands take 98% of clicks, so Gel Stain is a Fail.
- Flapen Score
- 42 / 100Ranks 6,968 of 9,536 Tools & Home Improvement niches · −6 vs the category median of 4842
- Market size
- $191K/yr324K searches / yr
- 90-day growth
- +1.5%search demand this quarter
- Competition
- 69%top-5 click share · 6 brands · 52 sellers
Flapen Score
Gel Stain against its category
The dotted line is the Tools & Home Improvement average. Past it, Gel Stain is stronger. Inside it, weaker.
Market
The Gel Stain market on Amazon at a glance
Shoppers on Amazon United States searched for Gel Stain 324K times last year and spent an estimated $191K. The top 5 brands take 98% of clicks. Flapen scores it 42 out of 100, a Fail.
01 · Demand
2.8% of searches ended in a purchase last week.
Shoppers searched for this 324K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 2.8% of those searches ended in a purchase. Searches in the last 90 days moved +1.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $191K a year.
- Searches, last 12 months
- 324K
- Growth, 90 days vs prior 90
- +1.5%
- Conversion, latest week
- 2.8%
- Market size, estimated
- $191Ka year
- Peak month
- July1.7× the quietest month
- Top search term
- gel stain117K searches a year
02 · Price
A sale here is worth $21.39.
Listings sell for $21.39 on average, from $6.32 to $59.36. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 250 to 500 of them. At $21.39 that is $5K to $11K a year per listing.
- Average price
- $21.39inside the $15 to $100 sweet spot
- Price range
- $6.32–$59.36
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 8K–10K
- Units per listing a year
- 250–500
- Revenue per listing a year
- $5K–$11K
- Returns
- 1.8%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
62% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #40 within Finishes, Sealers & Stains. It carries 1,616 reviews at 4.44 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 62%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #40in Finishes, Sealers & Stains
- Average rating
- 4.44 starsAmazon United States average 4.42 stars
- Average reviews
- 1,616per listing
- Listings tracked
- 13
04 · Newcomers
Brands here are established.
The brands on the shelf have sold for 69 months on average, so the names here are established.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 69 months
Products
Top Gel Stain products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Varathane Total Control Dark Walnut Gel Stain
- Price
- $10.51
- Rating
- 4.6/5
- Reviews
- 220
- Age
- 1y ago

Minwax Gel Stain for Interior Wood Surfaces Quart Coffee
- Price
- $21.37
- Rating
- 4.6/5
- Reviews
- 1,462
- Age
- 10y ago

Varathane Total Control Dark Walnut Gel Stain
- Price
- $16.38
- Rating
- 4.6/5
- Reviews
- 220
- Age
- 1y ago

Varathane Total Control Kona Gel Stain
- Price
- $11.10
- Rating
- 4.4/5
- Reviews
- 94
- Age
- 1y ago

DecoArt Americana Gel Stains Paint 2-Ounce Walnut
- Price
- $6.32
- Rating
- 4.5/5
- Reviews
- 1,119
- Age
- 18y ago
Trending
90-day click momentum
Varathane Total Control American Walnut Gel Stain
- Price
- $10.59
- Rating
- 4.5/5
- Reviews
- 92
- Age
- 1y ago

General Finishes Oil Base Gel Stain 1 Pint Java
- Price
- $38.81
- Rating
- 4.8/5
- Reviews
- 6,937
- Age
- 16y ago

Varathane Total Control Kona Gel Stain
- Price
- $11.10
- Rating
- 4.4/5
- Reviews
- 94
- Age
- 1y ago

All-in-ONE Gel Stain - Toasted Oak (Faux raw Wood) - 16oz
- Price
- $32.80
- Rating
- 4.1/5
- Reviews
- 727
- Age
- 2y ago

Varathane 358173 Premium Gel Stain Quart Briarsmoke
- Price
- $20.75
- Rating
- 4.6/5
- Reviews
- 1,813
- Age
- 5y ago
Newest
by launch date
Wood Stain - Stain for Wood - Natural Stain for Furniture - Water Based | Gel Low Odor - Outdoor & Indoor Paint for Paneling Cabinets and More - 6.7oz (Dark Walnut)
- Price
- $8.95
- Rating
- 3.2/5
- Reviews
- 15
- Age
- 1y ago

Varathane Total Control Dark Walnut Gel Stain
- Price
- $10.51
- Rating
- 4.6/5
- Reviews
- 220
- Age
- 1y ago

Varathane Total Control Dark Walnut Gel Stain
- Price
- $16.38
- Rating
- 4.6/5
- Reviews
- 220
- Age
- 1y ago

Varathane Total Control Kona Gel Stain
- Price
- $11.10
- Rating
- 4.4/5
- Reviews
- 94
- Age
- 1y ago

Varathane Total Control American Walnut Gel Stain
- Price
- $10.59
- Rating
- 4.5/5
- Reviews
- 92
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 69% of clicks. Leaders hold, but buyers still shop past them.
Brands
6 falling
Sellers
52
Top-5 brand share
98%
Top 20: 100%
Top-5 click share
69%
Top 20: 100%
Open market
0%
- Varathane59%
- Minwax22%
- DecoArt6%
- General Finishes6%
- Heirloom Traditions Paint5%
- LIIZOUSUDA2%
- Open — no brand owns it (0%)
Demand
Gel Stain search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.7×
Search terms
Top Gel Stain search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- gel stain117K/yr
- gel stains for wood66K/yr
- minwax gel stain24K/yr
- gel wood stain20K/yr
- gel stains for wood no sanding19K/yr
- gel stain for wood11K/yr
- wood gel stain11K/yr
- walnut gel stain7K/yr
- no sanding wood stain7K/yr
- water based gel stain5K/yr
Reviews and returns
What reviews say buyers love and hate about Gel Stain
We read the reviews and the return reasons for every product selling here.
“was extremely dark”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
19 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Gel Stain questions
Answered from the same tracked data.









