Skip to content

Gel Stain

Fail

The top 5 brands take 98% of clicks, so Gel Stain is a Fail.

Flapen Score
42
42 / 100
Ranks 6,968 of 9,536 Tools & Home Improvement niches · −6 vs the category median of 48
Market size
$191K/yr324K searches / yr
90-day growth
+1.5%search demand this quarter
Competition
69%top-5 click share · 6 brands · 52 sellers

Flapen Score

Gel Stain against its category

The dotted line is the Tools & Home Improvement average. Past it, Gel Stain is stronger. Inside it, weaker.

42Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Gel Stain market on Amazon at a glance

Shoppers on Amazon United States searched for Gel Stain 324K times last year and spent an estimated $191K. The top 5 brands take 98% of clicks. Flapen scores it 42 out of 100, a Fail.

01 · Demand

2.8% of searches ended in a purchase last week.

Shoppers searched for this 324K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 2.8% of those searches ended in a purchase. Searches in the last 90 days moved +1.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $191K a year.

Searches, last 12 months
324K
Growth, 90 days vs prior 90
+1.5%
Conversion, latest week
2.8%
Market size, estimated
$191Ka year
Peak month
July1.7× the quietest month
Top search term
gel stain117K searches a year

02 · Price

A sale here is worth $21.39.

Listings sell for $21.39 on average, from $6.32 to $59.36. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 250 to 500 of them. At $21.39 that is $5K to $11K a year per listing.

Average price
$21.39inside the $15 to $100 sweet spot
Price range
$6.32–$59.36
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
8K–10K
Units per listing a year
250–500
Revenue per listing a year
$5K–$11K
Returns
1.8%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

62% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #40 within Finishes, Sealers & Stains. It carries 1,616 reviews at 4.44 stars, so a new listing needs social proof before a better product.

Sponsored listings
62%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#40in Finishes, Sealers & Stains
Average rating
4.44 starsAmazon United States average 4.42 stars
Average reviews
1,616per listing
Listings tracked
13

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 69 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
69 months

Products

Top Gel Stain products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 69% of clicks. Leaders hold, but buyers still shop past them.

$0$19K$38K$57K$77K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

6 falling

Sellers

52

Top-5 brand share

98%

Top 20: 100%

Top-5 click share

69%

Top 20: 100%

Open market

0%

  • Varathane59%
  • Minwax22%
  • DecoArt6%
  • General Finishes6%
  • Heirloom Traditions Paint5%
  • LIIZOUSUDA2%
  • Open — no brand owns it (0%)

Demand

Gel Stain search demand

Weekly searches over the year, seasonality beneath. Pick a range.

7K5KSpike '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.7×

Search terms

Top Gel Stain search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • gel stain117K/yr
  • gel stains for wood66K/yr
  • minwax gel stain24K/yr
  • gel wood stain20K/yr
  • gel stains for wood no sanding19K/yr
  • gel stain for wood11K/yr
  • wood gel stain11K/yr
  • walnut gel stain7K/yr
  • no sanding wood stain7K/yr
  • water based gel stain5K/yr

Reviews and returns

What reviews say buyers love and hate about Gel Stain

We read the reviews and the return reasons for every product selling here.

17%of positive reviews mention “Color”
25%of negative reviews mention “Color”
1.8%of orders come back
“was extremely dark”
A buyer, on “Color”25% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Gel Stain questions

Answered from the same tracked data.