ge smart switch
Skip itA small market ($42K/yr) — this niche doesn't clear our bar today.
Avg price
Incredible$30.21avg listing price — sweet spot $15–$100
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Price range
Great$7.28–$112.04cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Great40%top-5 click share — an open shelf
Growth
Okay+2.4%90-day search growth — must beat 0% to launch
Review moat
Okay3,750.32avg incumbent reviews — the moat a new listing must climb
Brand share
Bad90%top-5 brand share — brand-locked demand
Conversion
Bad1.8%search→purchase rate — share of searches ending in a sale
Returns
Bad6.3%return rate — above 5% kills the launch gate
Market size
Bad$42K$42K/yr · 78K searches
According to Flapen's Amazon United States niche tracking, ge smart switch is a $42K/yr Amazon United States market (78K searches/yr). The top 5 brands hold 90% of demand. Demand peaks in Jan–Feb–Nov–Dec. Verdict: Skip it — 42/100.
Data updated Jul 27, 2026 · scored weekly · How we score niches
ge smart switch market data
- Units sold / yr
- 3K–4K
- avg 100–250/product
- Revenue / yr
- $91K–$121K
- units × avg price
- Conversion rate
- 1.8%
- Avg BSR
- #188
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 65%
- Out of stock
- 8.4%
- Avg brand age
- 59 months
- Avg seller age
- 143 days
Competition & brand share
Clicks spread well past the top 5 (40% combined) — an open shelf where new products get seen.Brands
10 falling
Sellers
74
Top-5 brand share
90%
Top 20: 100%
Top-5 click share
40%
Top 20: 88%
Open market
7%
- Cync48%
- Enbrighten25%
- MOES8%
- THIRDREALITY7%
- Leviton3%
- Lutron3%
- Open — no brand owns it (4 brands, 7%)
Demand & seasonality
Weekly Amazon search volume, last 102 weeks — +2.4% search growth over the last 90 days.Peak months: Jan, Feb, Nov, Dec · busiest ÷ quietest = 6.1×
Top ge smart switch search terms
- smart toggle switch15K/yr
- cync switch7K/yr
- ge cync smart switch9K/yr
- cync dimmer switch4K/yr
- cync dimmer4K/yr
- cync smart switch no neutral required3K/yr
- smart toggle light switch6K/yr
- cync smart switch8K/yr
- ge smart switch7K/yr
- smart switch toggle5K/yr
Top ge smart switch products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
GE Cync Paddle Dimmer Smart Switch Highly Customizable Dimmer Switch Works with Alexa and Google Home Matter Compatible Easy to Install Smart Light Switch (1 Pack)
Cync$23.654.0★96 rev
Enbrighten 800 Series Z-Wave On/Off Toggle Switch Long Range 800LR Quick Fit Simple Wire Direct 3-Way (No Add-On Switch Needed) Smart Hub Required Compatible with Alexa Google Home 76592
Enbrighten$38.804.3★33 rev
MOES New Generation Smart Toggle Switch Single Pole & 3 Way Light Switch 2.4G WiFi ON/Off Style Neutral Wire Required Smart Life APP Remote Control Compatible with Alexa/Google Assistant
MOES$23.703.8★80 rev
C by GE 4-Wire On/Off Button Style Smart Switch with Bluetooth and Wi-Fi Neutral Wire Required Alexa and Google Home Compatible Without Hub 1-Pack (Packaging May Vary)
Cync$24.234.0★230 rev
GE Smart C 2-amp Multi-Location White Wi-Fi Compatibility Touchless Illuminated Residential Light Switch with Wall
Cync$23.684.2★535 rev
Newest
by launch date
Leviton Decora Smart Switch Wi-Fi Works with Matter Alexa Google Assistant Apple Home/Siri & Wired or Wirefree 3-Way Neutral Wire Required D315S-1RW White
Leviton$30.5281 rev
Osprey.Life Smart Fingerbot (WiFi Gateway Included) Supports Toggle/Button/Rocker Switch Remote Control from Anywhere Alexa & Google Compatible IFTTT 2.4GHz Wi-Fi White
flyingOsprey$37.6821 rev
Enbrighten 800 Series Z-Wave On/Off Toggle Switch Long Range 800LR Quick Fit Simple Wire Direct 3-Way (No Add-On Switch Needed) Smart Hub Required Compatible with Alexa Google Home 76592
Enbrighten$38.8033 rev
Enbrighten 800 Series Z-Wave Toggle Dimmer Long Range 800LR Quick Fit Simple Wire Direct 3-Way (No Add-On Switch Needed) Smart Hub Required Compatible with Alexa Google Home 76595
Enbrighten$38.8016 rev
THIRDREALITY Smart Switch MT1 Matter Over Thread Retrofit for Toggle/Rocker Switches No Wiring Needed Requires Thread Border Router Works with Apple SmartThings Google Home Assistant
THIRDREALITY$33.5953 rev
Trending
90-day click momentumOsprey.Life Smart Fingerbot (WiFi Gateway Included) Supports Toggle/Button/Rocker Switch Remote Control from Anywhere Alexa & Google Compatible IFTTT 2.4GHz Wi-Fi White
flyingOsprey$37.684.0★
Leviton Decora Smart Switch Wi-Fi Works with Matter Alexa Google Assistant Apple Home/Siri & Wired or Wirefree 3-Way Neutral Wire Required D315S-1RW White
Leviton$30.524.3★
GE CYNC Smart Dimmer Light Switch Wire-Free Battery-Powered Bluetooth and Wi-Fi Enabled (1 Pack)
Cync$18.784.3★
Enbrighten 800 Series Z-Wave On/Off Toggle Switch Long Range 800LR Quick Fit Simple Wire Direct 3-Way (No Add-On Switch Needed) Smart Hub Required Compatible with Alexa Google Home 76592
Enbrighten$38.804.3★
GE CYNC Smart Light Switch Paddle Style Neutral Wire Required Bluetooth and 2.4 GHz Wi-Fi 4-Wire Switch Compatible with Alexa and Google White (6 Pack)
Cync$112.044.4★
What buyers say about ge smart switch
What buyers praise and complain about, mined from review topics.What buyers love
“Easy set up”
“The build quality feels solid”
“connect to WiFi”
“Easy to use”
“Works as advertised”
“Great for price”
“Works good”
“Works good as basic on/off switch”
“works perfectly with Homekit”
“smooth from full brightness to low light”
What buyers complain about
“Doesnt connect”
“never works consistently”
“Durability is lacking”
“lower quality”
“Extremely hard to install”
“Not compatible”
“Hidden Costs”
“Unfortunately, the button doesn't offer enough force to do that”
“Doesnt work as advertised”
“These are impossible to get to work”
Top return reasons
Common questions
- Is ge smart switch profitable to sell on Amazon United States?
- The niche generates $42K/yr across 31 tracked products. 6 of 6 products launched in the last 360 days are still selling. 90-day search growth is +2.4%. Flapen's verdict: Skip it (42/100).
- How competitive is the ge smart switch niche?
- 10 brands and 74 sellers compete. The top 5 products take 40% of clicks and top 5 brands hold 90% of demand.
- What do buyers complain about in ge smart switch?
- Top complaints mined from reviews: Connectivity-Overall, Functionality-Overall, Durability. The return rate is 6.3% — above our launch gate.
- When does demand for ge smart switch peak?
- Demand peaks in Jan–Feb–Nov–Dec; the busiest month runs 6.1× the quietest.
- What does it cost to enter the ge smart switch niche?
- Listings span $7.28–$112.04; the average listing price is $30.21 (sweet spot $15–$100). The average incumbent carries 3,750 reviews — the moat a new listing must climb.