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Ge Halogen Fl25 Beam 38w 120v

Fail

Demand is soft, at -19.6% this quarter, so Ge Halogen Fl25 Beam 38w 120v is a Fail.

Flapen Score
43
43 / 100
Ranks 6,589 of 9,536 Tools & Home Improvement niches · −5 vs the category median of 48
Market size
$62K/yr24K searches / yr
90-day growth
-19.6%search demand this quarter
Competition
75%top-5 click share · 10 brands · 26 sellers

Flapen Score

Ge Halogen Fl25 Beam 38w 120v against its category

The dotted line is the Tools & Home Improvement average. Past it, Ge Halogen Fl25 Beam 38w 120v is stronger. Inside it, weaker.

43Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Ge Halogen Fl25 Beam 38w 120v market on Amazon at a glance

Shoppers on Amazon United States searched for Ge Halogen Fl25 Beam 38w 120v 24K times last year and spent an estimated $62K. The top 5 brands take 86% of clicks. Flapen scores it 43 out of 100, a Fail.

01 · Demand

An estimated 13.2% of those searches ended in a purchase.

Shoppers searched for this 24K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 13.2% of those searches ended in a purchase. Searches in the last 90 days moved -19.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $62K a year.

Searches, last 12 months
24K
Growth, 90 days vs prior 90
-19.6%
Conversion, latest week
13.2%
Market size, estimated
$62Ka year
Peak month
January1.5× the quietest month
Top search term
ge halogen fl25 beam 38w 120v12K searches a year

02 · Price

A sale here is worth $19.58.

Listings sell for $19.58 on average, from $9.10 to $30.86. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 100 to 250 of them. At $19.58 that is $2K to $5K a year per listing.

Average price
$19.58inside the $15 to $100 sweet spot
Price range
$9.10–$30.86
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–3K
Units per listing a year
100–250
Revenue per listing a year
$2K–$5K
Returns
2.5%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

86% of listings pay for placement with sponsored ads. 93% ship with Prime. On an average day, 7.7% of listings are out of stock. The average listing ranks #418 within Light Bulbs. It carries 284 reviews at 4.49 stars, so a new listing needs social proof before a better product.

Sponsored listings
86%
Prime listings
93%
Out of stock, average day
7.7%
Average rank
#418in Light Bulbs
Average rating
4.49 starsAmazon United States average 4.42 stars
Average reviews
284per listing
Listings tracked
14

04 · Newcomers

0 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 70 months on average, so the names here are established.

Launched, last 12 months
3
Successful launches
0Amazon's first-year sales bar
Average brand age
70 months

Products

Top Ge Halogen Fl25 Beam 38w 120v products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 28, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 75% of clicks. A locked shelf that new listings rarely crack.

$0$6K$12K$19K$25K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

10 rising

Sellers

26

Est. top-5 brand share

86%

Top 20: 100%

Est. top-5 click share

75%

Top 20: 100%

Open market

10%

  • Ivyemons40%
  • 12Vmonster22%
  • GE14%
  • Lachesan6%
  • Technical Precision5%
  • Vinaco4%
  • Open — no brand owns it (4 brands, 10%)

Demand

Ge Halogen Fl25 Beam 38w 120v search demand

Weekly searches over the year, seasonality beneath. Pick a range.

600400Spike '25Black Friday '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.5×

Search terms

Top Ge Halogen Fl25 Beam 38w 120v search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • ge halogen fl25 beam 38w 120v12K/yr
  • philips par20 flood 39w 120v 480 lumens5K/yr
  • sylvania halogen 39w 120v 475 lumens4K/yr
  • ge halogen 38w indoor floodlight3K/yr

Reviews and returns

What reviews say buyers love and hate about Ge Halogen Fl25 Beam 38w 120v

We read the reviews and the return reasons for every product selling here.

22%of positive reviews mention “Brightness/Shine/Glow”
16%of negative reviews mention “Size-Overall”
2.5%of orders come back
“the bulb length is a quarter of an inch longer”
A buyer, on “Size-Overall”16% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Ge Halogen Fl25 Beam 38w 120v questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data