Is ge halogen fl25 beam 38w 120v profitable to sell on Amazon United States?

The niche generates $62K/yr across 14 tracked products. 0 of 3 products launched in the last 360 days are still selling. 90-day search growth is -19.6%. Flapen's verdict: Skip it (43/100).

How competitive is the ge halogen fl25 beam 38w 120v niche?

10 brands and 26 sellers compete. The top 5 products take 75% of clicks and top 5 brands hold 86% of demand.

What do buyers complain about in ge halogen fl25 beam 38w 120v?

Top complaints mined from reviews: Size-Overall, Color, Bulb Flicker/Dimming/Color. The return rate is 2.5%.

When does demand for ge halogen fl25 beam 38w 120v peak?

Demand is steady year-round — the busiest month runs 1.5× the quietest.

What does it cost to enter the ge halogen fl25 beam 38w 120v niche?

Listings span $9.10–$30.86; the average listing price is $19.58 (sweet spot $15–$100). The average incumbent carries 284 reviews — the moat a new listing must climb.

ge halogen fl25 beam 38w 120v

Skip it

Soft demand (-19.6% this quarter) — this niche doesn't clear our bar today.

Conversion

Incredible13.2%

search→purchase rate — share of searches ending in a sale

Review moat

Great283.86

avg incumbent reviews — the moat a new listing must climb

Avg price

Great$19.58

avg listing price — sweet spot $15–$100

Price range

Good$9.10–$30.86

cheapest to priciest tracked listing — scored on the share inside $15–$100

Returns

Good2.5%

return rate — above 5% kills the launch gate

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Brand share

Okay86%

top-5 brand share — brands hold most of the demand

Competition

Bad75%

top-5 click share — a locked-up shelf

Market size

Bad$62K

$62K/yr · 24K searches

Growth

Bad-19.6%

90-day search growth — must beat 0% to launch

According to Flapen's Amazon United States niche tracking, ge halogen fl25 beam 38w 120v is a $62K/yr Amazon United States market (24K searches/yr). The top 5 brands hold 86% of demand. Verdict: Skip it — 43/100.

Data updated Jul 28, 2026 · scored weekly · How we score niches

ge halogen fl25 beam 38w 120v market data

Units sold / yr: 3K–3K; avg 100–250/product
Revenue / yr: $49K–$59K; units × avg price
Conversion rate: 13.2%
Avg BSR: #418
Page quality: 0%
Prime: 93%
Sponsored: 86%
Out of stock: 7.7%
Avg brand age: 70 months
Avg seller age: 160 days

Competition & brand share

The top 5 products capture 75% of clicks — a locked-up shelf that new listings rarely crack.

Brands

10 rising

Sellers

Top-5 brand share

86%

Top 20: 100%

Top-5 click share

75%

Top 20: 100%

Open market

10%

Ivyemons40%
12Vmonster22%
GE14%
Lachesan6%
Technical Precision5%
Vinaco4%
Open — no brand owns it (4 brands, 10%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -19.6% search growth over the last 90 days.

No pronounced peak months · busiest ÷ quietest = 1.5×

Open Trend

Top ge halogen fl25 beam 38w 120v search terms

ge halogen fl25 beam 38w 120v12K/yr -20.2%8.7% conv.
philips par20 flood 39w 120v 480 lumens5K/yr -26.3%15.7% conv.
sylvania halogen 39w 120v 475 lumens4K/yr -9.2%11.6% conv.
ge halogen 38w indoor floodlight3K/yr -18.9%6.1% conv.

All search terms

Top ge halogen fl25 beam 38w 120v products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 14 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Ivyemons PAR20 Flood 39W 120V 480 Lumens- 2 Pack PAR20 Flood Light Bulbs with E26 Base PAR 20 Dimmable 2800K Warm White Long Lasting 39W PAR 20 Bulb for Recessed Lighting & Range Hood Light Bulbs

Ivyemons$13.824.5★397 rev

Par 20 3 Pack FL25 35PAR20/FL 35 Watt Halogen Spot Light Bulb Replacement 120V 130V Base Flood Beam Lighting Range Hood Oven PAR20 Reflector Excel Bulbs DL Kitchen Bathroom Ceiling Can Lamp 35W E26 3P

12Vmonster$17.864.6★771 rev

GE Classic 50-Watt EQ PAR 30 longneck Dimmable Warm White Reflector Appliance Halogen Light Bulb (2-Pack)

GE$30.294.5★73 rev

Ivyemons PAR20 Flood 39W 120V 480 Lumens- 6 Pack PAR20 Flood Light Bulbs with E26 Base PAR 20 Dimmable 2800K Warm White Long Lasting 39W PAR 20 Bulb for Recessed Lighting & Range Hood Light Bulbs

Ivyemons$26.724.6★103 rev

Technical Precision GE General Electric G.E 38PAR20/HAL/FL25 120V

Technical Precision$30.865.0★1 rev

Newest

by launch date

KIMLOONG PAR20 Halogen Light Bulbs 39W 120V Dimmable 6 Pack E26 Base Par20 Halogen Bulb Warm White 2700K 1755 Lumens ECO Flood Bulb Long Lasting for Track Lighting & Range Hood Light Bulbs

KIMLOONG$21.9137 rev

9mo ago

Ddlisu Par20 Halogen Bulbs 39W 120V 2800K Dimmable E26 Base 2 Pack

Ddlisu$9.5534 rev

9mo ago

Lachesan PAR20 Flood 39W 120V 480 Lumens Flood Light Bulb PAR20 Range Hood Light Bulb with Dimmable E26 Base Dimmable 2800K Warm White Long Lasting for Indoor Spotlight Range Hood Recessed 2 Pcs

Lachesan$9.82145 rev

11mo ago

Lachesan Par20 Flood 39W 120V 480 Lumens 6 Pack E26 Base Dimmable Par 20 2700K Warm White Long Lasting Par20 Bulb for Recessed Lighting & Range Hood Light Bulbs

Lachesan$23.18145 rev

1y ago

Ivyemons PAR20 Flood 39W 120V 480 Lumens- 2 Pack PAR20 Flood Light Bulbs with E26 Base PAR 20 Dimmable 2800K Warm White Long Lasting 39W PAR 20 Bulb for Recessed Lighting & Range Hood Light Bulbs

Ivyemons$13.82397 rev

2y ago

What buyers say about ge halogen fl25 beam 38w 120v

What buyers praise and complain about, mined from review topics.

What buyers love

Brightness/Shine/Glow22%

“Good lights”

Advertised Vs Actual Product17%

“Exactly what I needed”

Value For Money16%

“Good value for the price”

Size-Overall13%

“Fit perfect”

Quality-Overall7%

“Great quality bulbs”

Efficiency5%

“Worked Great”

Functionality-Overall4%

“The others work fine”

Bulb Flicker/Dimming/Color4%

“excellent light bulbs”

Durability4%

“Best of all the last a long time when used for only a while at a time”

Maintenance And Repair2%

“Good easy replacemnt for a stove hood”

What buyers complain about

Size-Overall16%

“the bulb length is a quarter of an inch longer”

Color13%

“Wrong color”

Bulb Flicker/Dimming/Color12%

“One bulb went out after two days”

Brightness/Shine/Glow10%

“Nowhere near as bright as the 39w halogen this is replacing”

Quality-Overall8%

“Junk”

Range7%

“Not good for range hood”

Functionality-Overall7%

“Product did not work”

Flammable7%

“Halogens”

Advertised Vs Actual Product3%

“Disappointed, misleading”

Value For Money3%

“They are a little pricey”

Top return reasons

Size-Overall44%

Bulb Flicker/Dimming/Color15%

Advertised Vs Actual Product9%

Brightness/Shine/Glow8%

Color7%

Defective Material/Parts5%

Compatibility-Overall4%

Functionality-Overall3%

Range2%

Value For Money1%

Common questions

Is ge halogen fl25 beam 38w 120v profitable to sell on Amazon United States?: The niche generates $62K/yr across 14 tracked products. 0 of 3 products launched in the last 360 days are still selling. 90-day search growth is -19.6%. Flapen's verdict: Skip it (43/100).
How competitive is the ge halogen fl25 beam 38w 120v niche?: 10 brands and 26 sellers compete. The top 5 products take 75% of clicks and top 5 brands hold 86% of demand.
What do buyers complain about in ge halogen fl25 beam 38w 120v?: Top complaints mined from reviews: Size-Overall, Color, Bulb Flicker/Dimming/Color. The return rate is 2.5%.
When does demand for ge halogen fl25 beam 38w 120v peak?: Demand is steady year-round — the busiest month runs 1.5× the quietest.
What does it cost to enter the ge halogen fl25 beam 38w 120v niche?: Listings span $9.10–$30.86; the average listing price is $19.58 (sweet spot $15–$100). The average incumbent carries 284 reviews — the moat a new listing must climb.