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38

ge

Skip it

Brand-locked demand (top 5 brands take 96% of clicks) — this niche doesn't clear our bar today.

Market size 12Growth 24Conversion 64Competition 38Returns 71Price range 55Avg price 78Brand share 11Review moat 52Quality gap 30

Avg price

Great$16.00

avg listing price — sweet spot $15–$100

Returns

Good2.2%

return rate — above 5% kills the launch gate

Conversion

Good5.7%

search→purchase rate — share of searches ending in a sale

Price range

Good$6.66–$25.12

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Good1,416.39

avg incumbent reviews — the moat a new listing must climb

Competition

Okay62%

top-5 click share — leaders hold, buyers still browse

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

Growth

Bad-1.4%

90-day search growth — must beat 0% to launch

Market size

Bad$47K

$47K/yr · 52K searches

Brand share

Bad96%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United States niche tracking, ge is a $47K/yr Amazon United States market (52K searches/yr). The top 5 brands hold 96% of demand. Demand peaks in Jan–Feb–Aug–Sep–Oct–Nov–Dec. Verdict: Skip it — 38/100.

Data updated Jul 28, 2026 · scored weekly · How we score niches

ge market data

Units sold / yr
3K–4K
avg 100–250/product
Revenue / yr
$48K–$64K
units × avg price
Conversion rate
5.7%
Avg BSR
#504
Page quality
0%
Prime
100%
Sponsored
94%
Out of stock
0.0%
Avg brand age
46 months
Avg seller age
146 days

Competition & brand share

The top 5 products take 62% of clicks — established leaders, but buyers still shop beyond them.

Brands

7 falling

Sellers

64

Top-5 brand share

96%

Top 20: 100%

Top-5 click share

62%

Top 20: 100%

Open market

2%

  • Feit Electric72%
  • LUXRITE9%
  • Linkind7%
  • Amazon Basics5%
  • Droiee3%
  • Philips Hue2%
  • Open — no brand owns it (1 brand, 2%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -1.4% search growth over the last 90 days.
90K70KSpike '24Prime Day '25Spike '25Black Friday '25SepDecMarJunAugNovMarMay

Peak months: Jan, Feb, Aug, Sep, Oct, Nov, Dec · busiest ÷ quietest = 36.6×

Top ge search terms

  • adjustable light bulb23K/yr
  • adjustable led light bulb8K/yr
  • light bulbs 3500k6K/yr
  • adjustable light bulbs5K/yr
  • 3500k led bulbs4K/yr
  • 3500k light bulb4K/yr
  • led adjustable light bulb3K/yr
All search terms

Top ge products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%10%$5K20%$9K30%$14K40%$19K1101001K10K100K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 18 tracked products in this niche — three views at once, no toggling.

What buyers say about ge

What buyers praise and complain about, mined from review topics.

What buyers love

Brightness/Shine/Glow23%

“Very bright”

Assembly/Installation11%

“EASY to setup”

Color11%

“Great variety of colors”

Quality-Overall7%

“Great items”

Value For Money7%

“Worth the money”

Ease Of Use6%

“Ease of use”

Bulb Flicker/Dimming/Color6%

“Great Bulbs”

Advertised Vs Actual Product5%

“As advertised”

Connectivity-Overall5%

“The connectivity is great”

Efficiency3%

“works on demand”

What buyers complain about

Connectivity-Overall24%

“Doesn't stay connected”

Durability10%

“Broke after a week”

Bulb Flicker/Dimming/Color10%

“are constantly flickering”

Functionality-Overall7%

“the just stopped working SMH”

Brightness/Shine/Glow7%

“Not bright enough”

Color7%

“a few colors are definitely not what they say they are”

Value For Money4%

“There are cheaper bulbs”

Quality-Overall4%

“Garbage”

Advertised Vs Actual Product3%

“Did not work as advertised”

Compatibility-Overall2%

“Often unpairs”

Top return reasons

Connectivity-Overall21%
Size-Overall17%
Bulb Flicker/Dimming/Color16%
Brightness/Shine/Glow10%
Compatibility-Overall9%
Color6%
Functionality-Overall6%
Advertised Vs Actual Product5%
Value For Money4%
Defective Material/Parts2%

Common questions

Is ge profitable to sell on Amazon United States?
The niche generates $47K/yr across 18 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is -1.4%. Flapen's verdict: Skip it (38/100).
How competitive is the ge niche?
7 brands and 64 sellers compete. The top 5 products take 62% of clicks and top 5 brands hold 96% of demand.
What do buyers complain about in ge?
Top complaints mined from reviews: Connectivity-Overall, Durability, Bulb Flicker/Dimming/Color. The return rate is 2.2%.
When does demand for ge peak?
Demand peaks in Jan–Feb–Aug–Sep–Oct–Nov–Dec; the busiest month runs 36.6× the quietest.
What does it cost to enter the ge niche?
Listings span $6.66–$25.12; the average listing price is $16.00 (sweet spot $15–$100). The average incumbent carries 1,416 reviews — the moat a new listing must climb.