ge
Skip itBrand-locked demand (top 5 brands take 96% of clicks) — this niche doesn't clear our bar today.
Avg price
Great$16.00avg listing price — sweet spot $15–$100
Returns
Good2.2%return rate — above 5% kills the launch gate
Conversion
Good5.7%search→purchase rate — share of searches ending in a sale
Price range
Good$6.66–$25.12cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good1,416.39avg incumbent reviews — the moat a new listing must climb
Competition
Okay62%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-1.4%90-day search growth — must beat 0% to launch
Market size
Bad$47K$47K/yr · 52K searches
Brand share
Bad96%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, ge is a $47K/yr Amazon United States market (52K searches/yr). The top 5 brands hold 96% of demand. Demand peaks in Jan–Feb–Aug–Sep–Oct–Nov–Dec. Verdict: Skip it — 38/100.
Data updated Jul 28, 2026 · scored weekly · How we score niches
ge market data
- Units sold / yr
- 3K–4K
- avg 100–250/product
- Revenue / yr
- $48K–$64K
- units × avg price
- Conversion rate
- 5.7%
- Avg BSR
- #504
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 94%
- Out of stock
- 0.0%
- Avg brand age
- 46 months
- Avg seller age
- 146 days
Competition & brand share
The top 5 products take 62% of clicks — established leaders, but buyers still shop beyond them.Brands
7 falling
Sellers
64
Top-5 brand share
96%
Top 20: 100%
Top-5 click share
62%
Top 20: 100%
Open market
2%
- Feit Electric72%
- LUXRITE9%
- Linkind7%
- Amazon Basics5%
- Droiee3%
- Philips Hue2%
- Open — no brand owns it (1 brand, 2%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -1.4% search growth over the last 90 days.Peak months: Jan, Feb, Aug, Sep, Oct, Nov, Dec · busiest ÷ quietest = 36.6×
Top ge search terms
- adjustable light bulb23K/yr
- adjustable led light bulb8K/yr
- light bulbs 3500k6K/yr
- adjustable light bulbs5K/yr
- 3500k led bulbs4K/yr
- 3500k light bulb4K/yr
- led adjustable light bulb3K/yr
Top ge products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 18 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Feit Electric A19 LED Light Bulb 60W Eq Dimmable 5CCT 800 Lumens
Feit Electric$18.864.7★666 rev

Feit Electric A19 LED Light Bulb 60W Eq Non-Dimmable 5CCT 800 Lumens
Feit Electric$19.714.7★666 rev

Linkind Smart Light Bulbs Work with Alexa Google Home AiDot
Linkind$24.554.5★5,261 rev

LUXRITE A19 LED Bulb 60W Equivalent 3500K Natural White 800 Lumens Dimmable Standard LED Light Bulbs 9W Enclosed Fixture Rated Energy Star E26 Medium Base - Indoor and Outdoor (4 Pack)
LUXRITE$13.474.5★670 rev

Feit Electric A19 LED Light Bulb 60W Equivalent E26 Medium Base 800 Lumen 3500K Neutral White Light Indoor/Outdoor General-Purpose Light Bulbs 11 000-Hour Lifetime A800/835/10KLED/10 10 Pack
Feit Electric$12.174.6★106 rev
Newest
by launch date
Feit Electric LED Light Bulbs - A19 60W Eq. Dimmable 5CCT + Switch - 4 Pack
Feit Electric$15.478 rev

Philips Hue Essential Smart LED A19 Bulb White and Color Ambiance E26 Base 8.8W 2200K-6500K 800 Lumens Dimmable Works with Alexa Google and Apple Home 1-Pack
Philips Hue$23.26774 rev

Feit Electric A19 LED Light Bulb 40-Watt Equivalent 3500K Neutral White E26 Base 450 Lumens 11 000-Hour Lifespan General-purpose Residential or Commercial Applications A450/835/10KLED/4 4-Pack
Feit Electric$6.66455 rev

Feit Electric BR30 LED Light Bulbs 65W Eq Dimmable 5CCT 6 Pack
Feit Electric$17.15319 rev

LUXRITE A19 LED Light Bulb 60 Watt Equivalent Non Dimmable CRI80 3500K Natural White 800LM Standard LED Light Bulbs 8W E26 Base Enclosed Fixture Rated Damp Rated ETL Listed (8 Pack)
LUXRITE$16.2182 rev
Trending
90-day click momentum
Philips Hue Essential Smart LED A19 Bulb White and Color Ambiance E26 Base 8.8W 2200K-6500K 800 Lumens Dimmable Works with Alexa Google and Apple Home 1-Pack
Philips Hue$23.264.6★

Feit Electric A19 LED Light Bulb 60W Eq Non-Dimmable 5CCT 800 Lumens
Feit Electric$19.714.7★

Feit Electric LED Light Bulbs - A19 60W Eq. Dimmable 5CCT + Switch - 4 Pack
Feit Electric$15.474.2★

Dimmable E26 Warm LED Light Bulb 6W RGBW Color 500LM with 16 Color Changing Modes for Christmas Party etc with Remote Control 2 Pack
Droiee$9.874.6★

Feit Electric LED 5-Color Choice - 60W Equivalent - 800 Lumen 2700K Soft Whit 3000K Bright White 4000K Cool White 5000K Daylight and 6500K Cool Daylight A19 ART 1715914
Feit Electric$18.934.8★
What buyers say about ge
What buyers praise and complain about, mined from review topics.What buyers love
“Very bright”
“EASY to setup”
“Great variety of colors”
“Great items”
“Worth the money”
“Ease of use”
“Great Bulbs”
“As advertised”
“The connectivity is great”
“works on demand”
What buyers complain about
“Doesn't stay connected”
“Broke after a week”
“are constantly flickering”
“the just stopped working SMH”
“Not bright enough”
“a few colors are definitely not what they say they are”
“There are cheaper bulbs”
“Garbage”
“Did not work as advertised”
“Often unpairs”
Top return reasons
Common questions
- Is ge profitable to sell on Amazon United States?
- The niche generates $47K/yr across 18 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is -1.4%. Flapen's verdict: Skip it (38/100).
- How competitive is the ge niche?
- 7 brands and 64 sellers compete. The top 5 products take 62% of clicks and top 5 brands hold 96% of demand.
- What do buyers complain about in ge?
- Top complaints mined from reviews: Connectivity-Overall, Durability, Bulb Flicker/Dimming/Color. The return rate is 2.2%.
- When does demand for ge peak?
- Demand peaks in Jan–Feb–Aug–Sep–Oct–Nov–Dec; the busiest month runs 36.6× the quietest.
- What does it cost to enter the ge niche?
- Listings span $6.66–$25.12; the average listing price is $16.00 (sweet spot $15–$100). The average incumbent carries 1,416 reviews — the moat a new listing must climb.