Is Ge profitable to sell on Amazon United States?

Flapen scores Ge 38 out of 100 on Amazon United States, a Fail. Shoppers spend $47K a year across 18 tracked products. Amazon counts 2 of the 2 products launched in the last year as successful launches. Search demand grew -1.4% in the last 90 days.

How competitive is the Ge niche on Amazon United States?

7 brands and 64 sellers compete in Ge on Amazon United States. The top 5 Ge products take 62% of clicks, and the top 5 brands take 96%.

What do buyers complain about in Ge?

Ge buyers on Amazon United States complain most about Connectivity-Overall, Durability, and Bulb Flicker/Dimming/Color. Returns run at 2.2% of orders.

When does demand for Ge peak?

Search demand for Ge on Amazon United States peaks in Jan–Feb–Aug–Sep–Oct–Nov–Dec, and the busiest month runs 36.6× the quietest.

What does it cost to enter the Ge niche?

Ge sells for $16.00 on average on Amazon United States, inside the $15 to $100 sweet spot. Listings run $6.66 to $25.12. The average product has 1,416 reviews, the count a new listing must catch up to.

Ge

Fail

The top 5 brands take 96% of clicks, so Ge is a Fail.

Flapen Score: 38
38 / 100Ranks 8,108 of 9,536 Tools & Home Improvement niches · −10 vs the category median of 48
Market size: $47K/yr52K searches / yr
90-day growth: -1.4%search demand this quarter
Competition: 62%top-5 click share · 7 brands · 64 sellers

Flapen Score

Ge against its category

The dotted line is the Tools & Home Improvement average. Past it, Ge is stronger. Inside it, weaker.

38Fail

This niche Category average

See the method

Market

The Ge market on Amazon at a glance

Shoppers on Amazon United States searched for Ge 52K times last year and spent an estimated $47K. The top 5 brands take 96% of clicks. Demand peaks in Jan–Feb–Aug–Sep–Oct–Nov–Dec. Flapen scores it 38 out of 100, a Fail.

01 · Demand

5.7% of searches ended in a purchase last week.

Shoppers searched for this 52K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 5.7% of those searches ended in a purchase. Searches in the last 90 days moved -1.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $47K a year.

Searches, last 12 months: 52K
Growth, 90 days vs prior 90: -1.4%
Conversion, latest week: 5.7%
Market size, estimated: $47Ka year
Peak month: August36.6× the quietest month
Top search term: adjustable light bulb23K searches a year

02 · Price

A sale here is worth $16.00.

Listings sell for $16.00 on average, from $6.66 to $25.12. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 100 to 250 of them. At $16.00 that is $2K to $4K a year per listing.

Average price: $16.00inside the $15 to $100 sweet spot
Price range: $6.66–$25.12
Amazon United States median price: $24.38across 115,062 niches
Units sold a year: 3K–4K
Units per listing a year: 100–250
Revenue per listing a year: $2K–$4K
Returns: 2.2%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

94% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #504 within Light Bulbs. It carries 1,416 reviews at 4.57 stars, so a new listing needs social proof before a better product.

Sponsored listings: 94%
Prime listings: 100%
Out of stock, average day: 0.0%
Average rank: #504in Light Bulbs
Average rating: 4.57 starsAmazon United States average 4.42 stars
Average reviews: 1,416per listing
Listings tracked: 18

04 · Newcomers

Amazon counts 2 of last year's 2 launches as successful.

2 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 46 months on average, so the names here are settling in.

Launched, last 12 months: 2
Successful launches: 2Amazon's first-year sales bar
Average brand age: 46 months

Products