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Gate Latch

Pass

Gate Latch scores 65 out of 100, a Pass. Shoppers spend $1.8M a year here, search demand grew +27.0% this quarter, and returns run at 3.1% of orders.

Flapen Score
65
65 / 100
Top 3% of 9,536 Tools & Home Improvement niches · +17 vs the category median of 48
Market size
$1.8M/yr1.9M searches / yr
90-day growth
+27.0%search demand this quarter
Competition
35%top-5 click share · 21 brands · 93 sellers

Flapen Score

Gate Latch against its category

The dotted line is the Tools & Home Improvement average. Past it, Gate Latch is stronger. Inside it, weaker.

65Pass
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Gate Latch market on Amazon at a glance

Shoppers on Amazon United States searched for Gate Latch 1.9M times last year and spent an estimated $1.8M. The top 5 brands take 64% of clicks. Demand peaks in Apr–May. Flapen scores it 65 out of 100, a Pass.

01 · Demand

5.0% of searches ended in a purchase last week.

Shoppers searched for this 1.9M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 5.0% of those searches ended in a purchase. Searches in the last 90 days moved +27.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1.8M a year.

Searches, last 12 months
1.9M
Growth, 90 days vs prior 90
+27.0%
Conversion, latest week
5.0%
Market size, estimated
$1.8Ma year
Peak month
May2.1× the quietest month
Top search term
gate latch667K searches a year

02 · Price

A sale here is worth $18.37.

Listings sell for $18.37 on average, from $6.49 to $83.93. Amazon reports units sold in ranges. This niche sold 80K to 100K a year. The average listing sells 1,250 to 1,500 of them. At $18.37 that is $23K to $28K a year per listing.

Average price
$18.37inside the $15 to $100 sweet spot
Price range
$6.49–$83.93
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
80K–100K
Units per listing a year
1,250–1,500
Revenue per listing a year
$23K–$28K
Returns
3.1%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 4.0% of listings are out of stock. The average listing ranks #62 within Gate Hardware. It carries 2,630 reviews at 4.57 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
4.0%
Average rank
#62in Gate Hardware
Average rating
4.57 starsAmazon United States average 4.42 stars
Average reviews
2,630per listing
Listings tracked
39

04 · Newcomers

Amazon counts 1 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 41 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
41 months

Products

Top Gate Latch products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 35% of clicks. An open shelf where new products get seen.

$0$71K$141K$212K$282K1001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

21 falling

Sellers

93

Top-5 brand share

64%

Top 20: 99%

Top-5 click share

35%

Top 20: 75%

Open market

31%

  • HILLMASTER17%
  • National Hardware17%
  • SANKINS14%
  • JIAHOO9%
  • HTHOOOOOME7%
  • Puroma5%

Demand

Gate Latch search demand

Weekly searches over the year, seasonality beneath. Pick a range.

50K30KSpike '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Apr, May · busiest ÷ quietest = 2.1×

Search terms

Top Gate Latch search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • gate latch667K/yr
  • gate lock273K/yr
  • gate locks for outdoor fence197K/yr
  • gate latch for wooden fence145K/yr
  • gate latches86K/yr
  • fence gate latch55K/yr
  • gate latches for metal gates62K/yr
  • fence lock55K/yr
  • gate locks58K/yr
  • outdoor gate lock43K/yr

Reviews and returns

What reviews say buyers love and hate about Gate Latch

We read the reviews and the return reasons for every product selling here.

24%of positive reviews mention “Locking Mechanism”
21%of negative reviews mention “Locking Mechanism”
3.1%of orders come back
“Defective lock”
A buyer, on “Locking Mechanism”21% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Gate Latch questions

Answered from the same tracked data.