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Garage Door Insulation

Fail

Buyers convert on only 1.1% of searches, so Garage Door Insulation is a Fail.

Flapen Score
47
47 / 100
Ranks 4,985 of 9,536 Tools & Home Improvement niches · −1 vs the category median of 48
Market size
$1.7M/yr1.4M searches / yr
90-day growth
+1.0%search demand this quarter
Competition
68%top-5 click share · 11 brands · 21 sellers

Flapen Score

Garage Door Insulation against its category

The dotted line is the Tools & Home Improvement average. Past it, Garage Door Insulation is stronger. Inside it, weaker.

47Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Garage Door Insulation market on Amazon at a glance

Shoppers on Amazon United States searched for Garage Door Insulation 1.4M times last year and spent an estimated $1.7M. The top 5 brands take 82% of clicks. Demand peaks in Jan–Nov–Dec. Flapen scores it 47 out of 100, a Fail.

01 · Demand

1.1% of searches ended in a purchase last week.

Shoppers searched for this 1.4M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 1.1% of those searches ended in a purchase. Searches in the last 90 days moved +1.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1.7M a year.

Searches, last 12 months
1.4M
Growth, 90 days vs prior 90
+1.0%
Conversion, latest week
1.1%
Market size, estimated
$1.7Ma year
Peak month
January3.6× the quietest month
Top search term
garage door insulation kit573K searches a year

02 · Price

A sale here is worth $116.59.

Listings sell for $116.59 on average, from $45.28 to $204.69. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 1,000 to 1,250 of them. At $116.59 that is $117K to $146K a year per listing.

Average price
$116.59above the $15 to $100 sweet spot
Price range
$45.28–$204.69
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
15K–20K
Units per listing a year
1,000–1,250
Revenue per listing a year
$117K–$146K
Returns
4.2%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

94% of listings pay for placement with sponsored ads. 71% ship with Prime. On an average day, 1.2% of listings are out of stock. The average listing ranks #100 within Weatherproofing. It carries 692 reviews at 4.25 stars, so a new listing needs social proof before a better product.

Sponsored listings
94%
Prime listings
71%
Out of stock, average day
1.2%
Average rank
#100in Weatherproofing
Average rating
4.25 starsAmazon United States average 4.42 stars
Average reviews
692per listing
Listings tracked
17

04 · Newcomers

Amazon counts 5 of last year's 6 launches as successful.

6 products launched here in the last 12 months. Amazon counts 5 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 45 months on average, so the names here are settling in.

Launched, last 12 months
6
Successful launches
5Amazon's first-year sales bar
Average brand age
45 months

Products

Top Garage Door Insulation products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 68% of clicks. Leaders hold, but buyers still shop past them.

$0$170K$340K$511K$681K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

11 falling

Sellers

21

Top-5 brand share

82%

Top 20: 100%

Top-5 click share

68%

Top 20: 100%

Open market

12%

  • Reach Barrier25%
  • BEEST22%
  • INSULATION MARKETPLACE15%
  • US Energy Products14%
  • Xenjum7%
  • MYFAMIREA6%
  • Open — no brand owns it (5 brands, 12%)

Demand

Garage Door Insulation search demand

Weekly searches over the year, seasonality beneath. Pick a range.

125K75KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Nov, Dec · busiest ÷ quietest = 3.6×

Search terms

Top Garage Door Insulation search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • garage door insulation kit573K/yr
  • garage door insulation306K/yr
  • garage door insulation panels137K/yr
  • garage insulation panels100K/yr
  • garage insulation86K/yr
  • garage insulation kit44K/yr
  • garage door insulation kit 2 car 16ft24K/yr
  • garage door installation kit18K/yr
  • insulation for garage doors17K/yr
  • 2 car garage door insulation kit11K/yr

Reviews and returns

What reviews say buyers love and hate about Garage Door Insulation

We read the reviews and the return reasons for every product selling here.

37%of positive reviews mention “Assembly/Installation”
24%of negative reviews mention “Adhesion/Stickiness”
4.2%of orders come back
“The adhesive is the worst part though”
A buyer, on “Adhesion/Stickiness”24% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Garage Door Insulation questions

Answered from the same tracked data.