gaming lights
Worth a lookShows a sweet-spot price point ($35.06 avg), but weak search conversion (1.3%) keeps it on the watch list.
Avg price
Incredible$35.06avg listing price — sweet spot $15–$100
Brand share
Great51%top-5 brand share — no brand owns this niche
Competition
Great33%top-5 click share — an open shelf
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Returns
Good2.6%return rate — above 5% kills the launch gate
Price range
Good$7.74–$175.99cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Okay$255K$255K/yr · 576K searches
Growth
Bad-0.6%90-day search growth — must beat 0% to launch
Review moat
Bad5,679.5avg incumbent reviews — the moat a new listing must climb
Conversion
Bad1.3%search→purchase rate — share of searches ending in a sale
According to Flapen's Amazon United States niche tracking, gaming lights is a $255K/yr Amazon United States market (576K searches/yr). The top 5 brands hold 51% of demand. Demand peaks in Nov–Dec. Verdict: Worth a look — 54/100.
Data updated Jul 28, 2026 · scored weekly · How we score niches
gaming lights market data
- Units sold / yr
- 8K–10K
- avg 100–250/product
- Revenue / yr
- $280K–$351K
- units × avg price
- Conversion rate
- 1.3%
- Avg BSR
- #239
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 98%
- Out of stock
- 3.7%
- Avg brand age
- 33 months
- Avg seller age
- 153 days
Competition & brand share
Clicks spread well past the top 5 (33% combined) — an open shelf where new products get seen.Brands
37 falling
Sellers
64
Top-5 brand share
51%
Top 20: 86%
Top-5 click share
33%
Top 20: 72%
Open market
45%
- Govee32%
- Leeleberd5%
- HODANS5%
- LitThis4%
- MATICOD4%
- DAYBETTER4%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -0.6% search growth over the last 90 days.Peak months: Nov, Dec · busiest ÷ quietest = 2.9×
Top gaming lights search terms
- gaming lights176K/yr
- gaming light65K/yr
- under bed lights48K/yr
- desk led lights45K/yr
- led light kit38K/yr
- gaming lights for wall40K/yr
- gamer lights26K/yr
- game room lighting18K/yr
- gaming lights for room18K/yr
- music lights20K/yr
Top gaming lights products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Govee RGBIC LED Strip Lights Smart LED Lights for Bedroom Bluetooth LED Lights APP Control DIY Multiple Colors on One Line Color Changing LED Strip Lighting Music Sync Home Decor 16.4ft
Govee$12.834.4★25,730 rev
Govee Smart Light Bar RGBICWW TV Lights for Living Room Gaming Black
Govee$38.444.6★7,304 rev
Leeleberd Led Lights for Bedroom 100 ft (2 Rolls of 50ft) Music Sync Color Changing RGB Led Strip Lights with Remote App Control Bluetooth Led Strip Lights for Room Home Kitchen Party Decor
Leeleberd$9.994.4★20,960 rev
Northern Galaxy Light Aurora Projector with 33 Light Effects Night Lights LED Star Projector for Bedroom Nebula Lamp Remote Control White Noises Bluetooth Speaker for Parties Black
HODANS$34.934.4★9,913 rev
LitThis Under Bed Lights Motion Sensor Patented 360 motion activated night light for under bed light. No Installation easily positioned dimmable auto on/off.
LitThis$20.484.4★255 rev
Newest
by launch date
Ledagic Led Light Bar with Music Sync Color Changing TV Backlight App & Remote Control IC+RGB & W Smart RGB Light Bar USB Powered Led Lights for TV PC Room Monitor Backlight Gaming Accessories
Ledagic$10.97352 rev
OIYN Smart RGBICW LED Corner Floor Lamp - 16 Million DIY Colors 68+ Scenes Music Sync App & Remote Control Color-Changing Ambient Lighting for Living Rooms Bedrooms and Gaming Rooms
OIYN$30.282,073 rev
Auplf Motion Sensor LED Light Strip 19.68ft Under Bed Lights RGB 3 Mode Motion Activated Bed Light with Music Sync and Timer Dimmable Color Changing LED Lights Father Day Gifts
Auplf$19.61231 rev
Tyute Corner Floor Lamp RGB LED Corner Lamp with Music Sync Smart App and Remote Control Color Changing Ambience Light LED Lamp with 16 Million Colors for Bedroom Living Room Gaming Room
Tyute$38.571,279 rev
DAYBETTER Smart IC LED Strip Lights BGRIC LED Lights for Bedroom DIY Multiple Colors on One Line App Control Color Changing Strip Lighting Music Sync Home Decor 16.4 ft
DAYBETTER$9.3651,022 rev
Trending
90-day click momentumLedagic Led Light Bar with Music Sync Color Changing TV Backlight App & Remote Control IC+RGB & W Smart RGB Light Bar USB Powered Led Lights for TV PC Room Monitor Backlight Gaming Accessories
Ledagic$10.974.4★
LitThis Under Bed Lights Motion Sensor Patented 360 motion activated night light for under bed light. No Installation easily positioned dimmable auto on/off.
LitThis$20.484.4★
Vansky Motion Activated Bed Light Flexible LED Strip Motion Sensor Night Light Bedside Lamp Illumination with Automatic Shut Off Timer (Warm Soft Glow)
Vansky$15.924.2★
illumiForce Under Bed Lights Motion Sensor Motion Activated Bed Lighting 12V Power Adapter Dimmable LED Strip Night Light for Bedroom Stairs Crib Cabinet Warm White -2 x 5FT -Dual Kit
illumiForce$26.234.0★
Auplf Motion Sensor LED Light Strip 19.68ft Under Bed Lights RGB 3 Mode Motion Activated Bed Light with Music Sync and Timer Dimmable Color Changing LED Lights Father Day Gifts
Auplf$19.614.3★
What buyers say about gaming lights
What buyers praise and complain about, mined from review topics.What buyers love
“Bright and Vibrant”
“Amazing quality”
“Easy assembly”
“Fun colors”
“AMAZING VALUE”
“AS DESCRIBED”
“Ease of use”
“Remote works well”
“Adhesive is good”
“amazing build”
What buyers complain about
“Did NOT last”
“Adhesive is horrible”
“Bad quality”
“Very dim”
“Never worked”
“Incorrect colors”
“Extremely dim”
“Little expensive”
“A little difficult to put together”
“Very brittle”
Top return reasons
Common questions
- Is gaming lights profitable to sell on Amazon United States?
- The niche generates $255K/yr across 50 tracked products. 4 of 5 products launched in the last 360 days are still selling. 90-day search growth is -0.6%. Flapen's verdict: Worth a look (54/100).
- How competitive is the gaming lights niche?
- 37 brands and 64 sellers compete. The top 5 products take 33% of clicks and top 5 brands hold 51% of demand.
- What do buyers complain about in gaming lights?
- Top complaints mined from reviews: Durability, Adhesion/Stickiness, Quality-Overall. The return rate is 2.6%.
- When does demand for gaming lights peak?
- Demand peaks in Nov–Dec; the busiest month runs 2.9× the quietest.
- What does it cost to enter the gaming lights niche?
- Listings span $7.74–$175.99; the average listing price is $35.06 (sweet spot $15–$100). The average incumbent carries 5,680 reviews — the moat a new listing must climb.