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Gaming Decorations

Fail

Buyers convert on only 1.2% of searches, so Gaming Decorations is a Fail.

Flapen Score
49
49 / 100
Top 44% of 9,536 Tools & Home Improvement niches · +1 vs the category median of 48
Market size
$75K/yr188K searches / yr
90-day growth
-12.2%search demand this quarter
Competition
23%top-5 click share · 77 brands · 134 sellers

Flapen Score

Gaming Decorations against its category

The dotted line is the Tools & Home Improvement average. Past it, Gaming Decorations is stronger. Inside it, weaker.

49Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Gaming Decorations market on Amazon at a glance

Shoppers on Amazon United States searched for Gaming Decorations 188K times last year and spent an estimated $75K. The top 5 brands take 39% of clicks. Demand peaks in Nov–Dec. Flapen scores it 49 out of 100, a Fail.

01 · Demand

1.2% of searches ended in a purchase last week.

Shoppers searched for this 188K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 1.2% of those searches ended in a purchase. Searches in the last 90 days moved -12.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $75K a year.

Searches, last 12 months
188K
Growth, 90 days vs prior 90
-12.2%
Conversion, latest week
1.2%
Market size, estimated
$75Ka year
Peak month
December8.9× the quietest month
Top search term
gaming lamp39K searches a year

02 · Price

A sale here is worth $34.39.

Listings sell for $34.39 on average, from $7.90 to $175.99. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 0 to 100 of them. At $34.39 that is $0 to $3K a year per listing.

Average price
$34.39inside the $15 to $100 sweet spot
Price range
$7.90–$175.99
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–3K
Units per listing a year
0–100
Revenue per listing a year
$0–$3K
Returns
3.2%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

99% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 4.0% of listings are out of stock. The average listing ranks #219 within Lamps & Shades. It carries 4,374 reviews at 4.42 stars, so a new listing needs social proof before a better product.

Sponsored listings
99%
Prime listings
100%
Out of stock, average day
4.0%
Average rank
#219in Lamps & Shades
Average rating
4.42 starsAmazon United States average 4.42 stars
Average reviews
4,374per listing
Listings tracked
96

04 · Newcomers

Amazon counts 7 of last year's 15 launches as successful.

15 products launched here in the last 12 months. Amazon counts 7 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 34 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
15
Successful launches
7Amazon's first-year sales bar
Average brand age
34 months

Products

Top Gaming Decorations products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 23% of clicks. An open shelf where new products get seen.

$0$2K$3K$5K$6K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

77 rising

Sellers

134

Top-5 brand share

39%

Top 20: 66%

Top-5 click share

23%

Top 20: 52%

Open market

58%

  • Govee22%
  • OIYN6%
  • NEEWER4%
  • Neroupe3%
  • Miortior3%
  • Glooglitter3%

Demand

Gaming Decorations search demand

Weekly searches over the year, seasonality beneath. Pick a range.

18K13KSpike '24Holiday '24Prime Day '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 8.9×

Search terms

Top Gaming Decorations search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • gaming lamp39K/yr
  • background light20K/yr
  • back light20K/yr
  • gaming wall lights13K/yr
  • background lights for streaming19K/yr
  • back lights13K/yr
  • led backlights8K/yr
  • music activated lights7K/yr
  • gamer light11K/yr
  • background lights6K/yr

Reviews and returns

What reviews say buyers love and hate about Gaming Decorations

We read the reviews and the return reasons for every product selling here.

29%of positive reviews mention “Brightness/Shine/Glow”
14%of negative reviews mention “Durability”
3.2%of orders come back
“broke quickly”
A buyer, on “Durability”14% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Gaming Decorations questions

Answered from the same tracked data.