fxhtc water filter
Skip itBrand-locked demand (top 5 brands take 97% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.9%return rate — above 5% kills the launch gate
Avg price
Incredible$43.41avg listing price — sweet spot $15–$100
Conversion
Great8.0%search→purchase rate — share of searches ending in a sale
Competition
Okay56%top-5 click share — leaders hold, buyers still browse
Review moat
Okay2,037.67avg incumbent reviews — the moat a new listing must climb
Price range
Okay$8.86–$204.28cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Okay$185K$185K/yr · 53K searches
Growth
Okay+1.9%90-day search growth — must beat 0% to launch
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Brand share
Bad97%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, fxhtc water filter is a $185K/yr Amazon United States market (53K searches/yr). The top 5 brands hold 97% of demand. Demand peaks in Nov. Verdict: Skip it — 47/100.
Data updated Jul 28, 2026 · scored weekly · How we score niches
fxhtc water filter market data
- Units sold / yr
- 5K–6K
- avg 250–500/product
- Revenue / yr
- $217K–$260K
- units × avg price
- Conversion rate
- 8.0%
- Avg BSR
- #83
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 57%
- Out of stock
- 0.0%
- Avg brand age
- 78 months
- Avg seller age
- 145 days
Competition & brand share
The top 5 products take 56% of clicks — established leaders, but buyers still shop beyond them.Brands
6 rising
Sellers
38
Top-5 brand share
97%
Top 20: 100%
Top-5 click share
56%
Top 20: 99%
Open market
0%
- GE74%
- PUREPLUS10%
- Waterdrop5%
- ICEPURE5%
- AQUA CREST4%
- Caehomly3%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +1.9% search growth over the last 90 days.Peak months: Nov · busiest ÷ quietest = 2.3×
Top fxhtc water filter search terms
- ge whole house water filter20K/yr
- ge whole house water filter replacement13K/yr
- fxhtc water filter4K/yr
- ge fxhtc whole house water filter3K/yr
- ge whole house water filtration system3K/yr
- fxhtc3K/yr
- ge whole house replacement filter2K/yr
- ge whole house filter2K/yr
- fxhtc water filter replacement cartridge2K/yr
Top fxhtc water filter products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 21 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
GE FXHTC Whole House Water Filter | Replacement for Water Filtration System | NSF Certified: Reduces Chlorine Sediment Rust & Other Impurities | Replace Every 3 Months for Best Results | 1 Filter
GE$27.644.8★1,779 rev
GE Whole House Water Filtration System Reduce Sediment Rust & More Install Kit & Accessories Included Filter Not Included Replace Filter (FXWTC FXUSC FXWPC FXWSC) Every 3 Months GXWH20T
GE$39.364.6★429 rev
GE Whole House Water Filtration System Reduces Sediment Rust & More Install Kit & Accessories Included Replace Filters (FXHTC FXHSC) Every 3 Months GXWH40L
GE$67.004.5★972 rev
GE FXWTC Whole House Water Filter | Replacement for Water Filtration System | NSF Certified: Reduces Chlorine Sediment Rust & Other Impurities | Replace Every 3 Months for Best Results | 2 Filters
GE$11.884.6★3,838 rev
PUREPLUS 5 Micron 10 x 4.5 Whole House Sediment and Carbon Water Filter Replacement Cartridge for GE FXHTC GXWH40L GXWH35F GNWH38S Culligan RFC-BBSA WRC25HD PP10BB-CC Pentek RFC-BB 2Pack
PUREPLUS$28.804.7★7,836 rev
Newest
by launch date
5 Micron 10 x 4.5 Whole House Water Filter Compatible with GE FXHSC
Caehomly$36.7188 rev
Waterdrop FXHTC Sediment and Carbon Water Filter for GE FXHTC 5 Micron
Waterdrop$49.0633 rev
GE Whole House Water Filtration System Reduce Sediment Rust & More Install Kit & Accessories Included Filter Not Included Replace Filter (FXWTC FXUSC FXWPC FXWSC) Every 3 Months GXWH20T
GE$39.36429 rev
GE Heavy Duty Whole House Water Filtration System Reduces Sediment Rust & More Install Kit & Accessories Included Filter Not Included Replace Filter (FXWPT FXWPX) Every 3 Months GXWH60T
GE$83.9018 rev
AQUA CREST FXHTC Whole House Water Filter Well Water Filter Replacement for GE FXHTC GXWH40L American Plumber W10-PR Culligan RFC-BBSA W10-BC Carbon Filters 5 Micron Pack of 3
AQUA CREST$39.735,074 rev
Trending
90-day click momentum5 Micron 10 x 4.5 Whole House Water Filter Compatible with GE FXHSC
Caehomly$36.714.7★
AQUA CREST FXHTC Sediment and Carbon Water Filter for GE FXHTC 5 Micron
AQUA CREST$29.164.6★
Waterdrop FXHTC Sediment and Carbon Water Filter for GE FXHTC 5 Micron
Waterdrop$49.064.7★
PUREPLUS 5 Micron 10 x 4.5 FXHTC Whole House Sediment and Carbon Water Filter Replacement Cartridge for GE GXWH40L GXWH35F GNWH38S Culligan RFC-BBSA WRC25HD RFC-BB PP10BB-CC WFHD13001 3Pack
PUREPLUS$40.884.7★
PUREPLUS 5 Micron 10 x 4.5 Whole House Sediment and Carbon Water Filter Replacement Cartridge for GE FXHTC GXWH40L GXWH35F GNWH38S Culligan RFC-BBSA WRC25HD PP10BB-CC Pentek RFC-BB 2Pack
PUREPLUS$28.804.7★
What buyers say about fxhtc water filter
What buyers praise and complain about, mined from review topics.What buyers love
“Very good water filter”
“These are well-made”
“Excellent price”
“Fit perfect”
“As advertised”
“Easy to install”
“Durable”
“my water smells great”
“Clean and clear”
“Easy to use”
What buyers complain about
“these filters do not”
“I am going to buy better quality”
“The top to it broke off after 6 months of use”
“Leaks”
“Don't fit”
“Clogged”
“Doesnt work”
“It doesn't smell”
“I did have issues connecting to the internet”
“a much more dense filter material”
Top return reasons
Common questions
- Is fxhtc water filter profitable to sell on Amazon United States?
- The niche generates $185K/yr across 21 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is +1.9%. Flapen's verdict: Skip it (47/100).
- How competitive is the fxhtc water filter niche?
- 6 brands and 38 sellers compete. The top 5 products take 56% of clicks and top 5 brands hold 97% of demand.
- What do buyers complain about in fxhtc water filter?
- Top complaints mined from reviews: Filtration, Quality-Overall, Durability. The return rate is 0.9%.
- When does demand for fxhtc water filter peak?
- Demand peaks in Nov; the busiest month runs 2.3× the quietest.
- What does it cost to enter the fxhtc water filter niche?
- Listings span $8.86–$204.28; the average listing price is $43.41 (sweet spot $15–$100). The average incumbent carries 2,038 reviews — the moat a new listing must climb.