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Fxhtc Water Filter

Fail

The top 5 brands take 97% of clicks, so Fxhtc Water Filter is a Fail.

Flapen Score
47
47 / 100
Ranks 4,985 of 9,536 Tools & Home Improvement niches · −1 vs the category median of 48
Market size
$185K/yr53K searches / yr
90-day growth
+1.9%search demand this quarter
Competition
56%top-5 click share · 6 brands · 38 sellers

Flapen Score

Fxhtc Water Filter against its category

The dotted line is the Tools & Home Improvement average. Past it, Fxhtc Water Filter is stronger. Inside it, weaker.

47Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Fxhtc Water Filter market on Amazon at a glance

Shoppers on Amazon United States searched for Fxhtc Water Filter 53K times last year and spent an estimated $185K. The top 5 brands take 97% of clicks. Demand peaks in Nov. Flapen scores it 47 out of 100, a Fail.

01 · Demand

8.0% of searches ended in a purchase last week.

Shoppers searched for this 53K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 8.0% of those searches ended in a purchase. Searches in the last 90 days moved +1.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $185K a year.

Searches, last 12 months
53K
Growth, 90 days vs prior 90
+1.9%
Conversion, latest week
8.0%
Market size, estimated
$185Ka year
Peak month
November2.3× the quietest month
Top search term
ge whole house water filter20K searches a year

02 · Price

A sale here is worth $43.41.

Listings sell for $43.41 on average, from $8.86 to $204.28. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 250 to 500 of them. At $43.41 that is $11K to $22K a year per listing.

Average price
$43.41inside the $15 to $100 sweet spot
Price range
$8.86–$204.28
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
5K–6K
Units per listing a year
250–500
Revenue per listing a year
$11K–$22K
Returns
0.9%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

57% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #83 within Water Filtration & Softeners. It carries 2,038 reviews at 4.59 stars, so a new listing needs social proof before a better product.

Sponsored listings
57%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#83in Water Filtration & Softeners
Average rating
4.59 starsAmazon United States average 4.42 stars
Average reviews
2,038per listing
Listings tracked
21

04 · Newcomers

Amazon counts 1 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 78 months on average, so the names here are established.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
78 months

Products

Top Fxhtc Water Filter products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 56% of clicks. Leaders hold, but buyers still shop past them.

$0$9K$19K$28K$37K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

6 rising

Sellers

38

Top-5 brand share

97%

Top 20: 100%

Top-5 click share

56%

Top 20: 99%

Open market

0%

  • GE74%
  • PUREPLUS10%
  • Waterdrop5%
  • ICEPURE5%
  • AQUA CREST4%
  • Caehomly3%

Demand

Fxhtc Water Filter search demand

Weekly searches over the year, seasonality beneath. Pick a range.

1K600Spike '25Prime Day '25Spike '26Prime Day '26SepDecMarJunAugNovMarMay

Peak months: Nov · busiest ÷ quietest = 2.3×

Search terms

Top Fxhtc Water Filter search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • ge whole house water filter20K/yr
  • ge whole house water filter replacement13K/yr
  • fxhtc water filter4K/yr
  • ge fxhtc whole house water filter3K/yr
  • ge whole house water filtration system3K/yr
  • fxhtc3K/yr
  • ge whole house replacement filter2K/yr
  • ge whole house filter2K/yr
  • fxhtc water filter replacement cartridge2K/yr

Reviews and returns

What reviews say buyers love and hate about Fxhtc Water Filter

We read the reviews and the return reasons for every product selling here.

32%of positive reviews mention “Filtration”
13%of negative reviews mention “Filtration”
0.9%of orders come back
“these filters do not”
A buyer, on “Filtration”13% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Fxhtc Water Filter questions

Answered from the same tracked data.