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Furnace Blower Motor

Fail

Buyers convert on only 0.4% of searches, so Furnace Blower Motor is a Fail.

Flapen Score
36
36 / 100
Ranks 8,536 of 9,536 Tools & Home Improvement niches · −12 vs the category median of 48
Market size
$51K/yr85K searches / yr
90-day growth
-37.3%search demand this quarter
Competition
34%top-5 click share · 36 brands · 55 sellers

Flapen Score

Furnace Blower Motor against its category

The dotted line is the Tools & Home Improvement average. Past it, Furnace Blower Motor is stronger. Inside it, weaker.

36Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Furnace Blower Motor market on Amazon at a glance

Shoppers on Amazon United States searched for Furnace Blower Motor 85K times last year and spent an estimated $51K. The top 5 brands take 51% of clicks. Demand peaks in Jan–Feb–Nov–Dec. Flapen scores it 36 out of 100, a Fail.

01 · Demand

An estimated 0.4% of those searches ended in a purchase.

Shoppers searched for this 85K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.4% of those searches ended in a purchase. Searches in the last 90 days moved -37.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $51K a year.

Searches, last 12 months
85K
Growth, 90 days vs prior 90
-37.3%
Conversion, latest week
0.4%
Market size, estimated
$51Ka year
Peak month
December4.0× the quietest month
Top search term
furnace blower motor24K searches a year

02 · Price

A sale here is worth $157.83.

Listings sell for $157.83 on average, from $73.49 to $448.98. Amazon reports units sold in ranges. This niche sold 250 to 500 a year. The average listing sells 0 to 100 of them. At $157.83 that is $0 to $16K a year per listing.

Average price
$157.83above the $15 to $100 sweet spot
Price range
$73.49–$448.98
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
250–500
Units per listing a year
0–100
Revenue per listing a year
$0–$16K
Returns
6.2%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

98% of listings pay for placement with sponsored ads. 89% ship with Prime. On an average day, 5.5% of listings are out of stock. The average listing ranks #419 within Furnace Parts & Accessories. It carries 46 reviews at 4.61 stars, so a new listing needs social proof before a better product.

Sponsored listings
98%
Prime listings
89%
Out of stock, average day
5.5%
Average rank
#419in Furnace Parts & Accessories
Average rating
4.61 starsAmazon United States average 4.42 stars
Average reviews
46per listing
Listings tracked
56

04 · Newcomers

16 of last year's 25 launches cleared the first-year sales bar.

25 products launched here in the last 12 months. 16 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 47 months on average, so the names here are settling in.

Launched, last 12 months
25
Successful launches
16Amazon's first-year sales bar
Average brand age
47 months

Products

Top Furnace Blower Motor products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 27, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 34% of clicks, no more. An open shelf where new products get seen.

$0$2K$3K$5K$6K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

36 rising

Sellers

55

Est. top-5 brand share

51%

Top 20: 87%

Est. top-5 click share

34%

Top 20: 71%

Open market

45%

  • LEUNGOO14%
  • VEVOR12%
  • Kozlira11%
  • NVCYUV9%
  • EVERGREEN5%
  • Sienson5%

Demand

Furnace Blower Motor search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KSpike '25Prime Day '25Black Friday '25Holiday '25Spike '26Prime Day '26FebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Jan, Feb, Nov, Dec · busiest ÷ quietest = 4.0×

Search terms

Top Furnace Blower Motor search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • furnace blower motor24K/yr
  • blower motors for furnace11K/yr
  • carrier blower motor10K/yr
  • trane blower motor4K/yr
  • blower motor for furnace6K/yr
  • furnace blower motor replacement8K/yr
  • hvac blower motor for home ac3K/yr
  • blower motor hvac3K/yr
  • furnace motor4K/yr
  • carrier furnace blower motor4K/yr

Reviews and returns

What reviews say buyers love and hate about Furnace Blower Motor

We read the reviews and the return reasons for every product selling here.

20%of positive reviews mention “Size-Overall”
12%of negative reviews mention “Noise Level”
6.2%of orders come back
“Noisy”
A buyer, on “Noise Level”12% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Furnace Blower Motor questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data