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Fumed Silica

Maybe

Returns run at only 1.0% of orders. But the top 5 products take 87% of clicks, so Fumed Silica is a Maybe.

Flapen Score
51
51 / 100
Top 35% of 9,536 Tools & Home Improvement niches · +3 vs the category median of 48
Market size
$180K/yr40K searches / yr
90-day growth
+25.7%search demand this quarter
Competition
87%top-5 click share · 8 brands · 32 sellers

Flapen Score

Fumed Silica against its category

The dotted line is the Tools & Home Improvement average. Past it, Fumed Silica is stronger. Inside it, weaker.

51Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Fumed Silica market on Amazon at a glance

Shoppers on Amazon United States searched for Fumed Silica 40K times last year and spent an estimated $180K. The top 5 brands take 93% of clicks. Demand peaks in Jul. Flapen scores it 51 out of 100, a Maybe.

01 · Demand

10.7% of searches ended in a purchase last week.

Shoppers searched for this 40K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 10.7% of those searches ended in a purchase. Searches in the last 90 days moved +25.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $180K a year.

Searches, last 12 months
40K
Growth, 90 days vs prior 90
+25.7%
Conversion, latest week
10.7%
Market size, estimated
$180Ka year
Peak month
July1.7× the quietest month
Top search term
fumed silica13K searches a year

02 · Price

A sale here is worth $42.44.

Listings sell for $42.44 on average, from $6.96 to $145.15. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 250 to 500 of them. At $42.44 that is $11K to $21K a year per listing.

Average price
$42.44inside the $15 to $100 sweet spot
Price range
$6.96–$145.15
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
5K–6K
Units per listing a year
250–500
Revenue per listing a year
$11K–$21K
Returns
1.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

80% of listings pay for placement with sponsored ads. 70% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #98 within Paint & Primer. It carries 249 reviews at 4.55 stars, so a new listing needs social proof before a better product.

Sponsored listings
80%
Prime listings
70%
Out of stock, average day
0.0%
Average rank
#98in Paint & Primer
Average rating
4.55 starsAmazon United States average 4.42 stars
Average reviews
249per listing
Listings tracked
10

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 89 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
89 months

Products

Top Fumed Silica products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 87% of clicks. A locked shelf that new listings rarely crack.

$0$18K$36K$54K$72K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

8 falling

Sellers

32

Top-5 brand share

93%

Top 20: 100%

Top-5 click share

87%

Top 20: 100%

Open market

5%

  • Fasco Epoxies54%
  • Fiberglass Supply Depot19%
  • TITGGI14%
  • Generic3%
  • Stone Coat Countertops3%
  • TotalBoat2%
  • Open — no brand owns it (2 brands, 5%)

Demand

Fumed Silica search demand

Weekly searches over the year, seasonality beneath. Pick a range.

1K600Spike '24Holiday '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jul · busiest ÷ quietest = 1.7×

Search terms

Top Fumed Silica search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • fumed silica13K/yr
  • cabosil11K/yr
  • fumed silica powder6K/yr
  • epoxy thickener5K/yr
  • cab o sil3K/yr
  • cabosil fumed silica3K/yr

Reviews and returns

What reviews say buyers love and hate about Fumed Silica

We read the reviews and the return reasons for every product selling here.

28%of positive reviews mention “Advertised Vs Actual Product”
43%of negative reviews mention “Thickness”
1.0%of orders come back
“it took a lot of the material to thicken a small amount”
A buyer, on “Thickness”43% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Fumed Silica questions

Answered from the same tracked data.