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51

fumed silica

Worth a look

Shows low returns (1.0%), but a concentrated shelf (top 5 take 87% of clicks) keeps it on the watch list.

Market size 36Growth 54Conversion 90Competition 11Returns 95Price range 62Avg price 95Brand share 17Review moat 88Quality gap 33

Returns

Incredible1.0%

return rate — above 5% kills the launch gate

Avg price

Incredible$42.44

avg listing price — sweet spot $15–$100

Conversion

Great10.7%

search→purchase rate — share of searches ending in a sale

Review moat

Great248.8

avg incumbent reviews — the moat a new listing must climb

Price range

Good$6.96–$145.15

cheapest to priciest tracked listing — scored on the share inside $15–$100

Growth

Good+25.7%

90-day search growth — must beat 0% to launch

Market size

Okay$180K

$180K/yr · 40K searches

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Brand share

Bad93%

top-5 brand share — brand-locked demand

Competition

Bad87%

top-5 click share — a locked-up shelf

According to Flapen's Amazon United States niche tracking, fumed silica is a $180K/yr Amazon United States market (40K searches/yr). The top 5 brands hold 93% of demand. Demand peaks in Jul. Verdict: Worth a look — 51/100.

Data updated Jul 28, 2026 · scored weekly · How we score niches

fumed silica market data

Units sold / yr
5K–6K
avg 250–500/product
Revenue / yr
$212K–$255K
units × avg price
Conversion rate
10.7%
Avg BSR
#98
Page quality
0%
Prime
70%
Sponsored
80%
Out of stock
0.0%
Avg brand age
89 months
Avg seller age
185 days

Competition & brand share

The top 5 products capture 87% of clicks — a locked-up shelf that new listings rarely crack.

Brands

8 falling

Sellers

32

Top-5 brand share

93%

Top 20: 100%

Top-5 click share

87%

Top 20: 100%

Open market

5%

  • Fasco Epoxies54%
  • Fiberglass Supply Depot19%
  • TITGGI14%
  • Generic3%
  • Stone Coat Countertops3%
  • TotalBoat2%
  • Open — no brand owns it (2 brands, 5%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +25.7% search growth over the last 90 days.
1K600Spike '24Holiday '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jul · busiest ÷ quietest = 1.7×

Top fumed silica search terms

  • fumed silica13K/yr
  • cabosil11K/yr
  • fumed silica powder6K/yr
  • epoxy thickener5K/yr
  • cab o sil3K/yr
  • cabosil fumed silica3K/yr
All search terms

Top fumed silica products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%10%$18K20%$36K30%$54K40%$72K1101001K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 10 tracked products in this niche — three views at once, no toggling.

What buyers say about fumed silica

What buyers praise and complain about, mined from review topics.

What buyers love

Advertised Vs Actual Product28%

“As advertised”

Quality-Overall18%

“Excellent product”

Value For Money11%

“Good value; one bag will go pretty far”

Ease Of Use11%

“easy to use”

Maintenance And Repair5%

“Worked Great for boat gel coat repair”

Thickness5%

“Works great to thicken gel coat”

Flexibility5%

“It also provides a lattice-work structure that is hard”

Weight Light3%

“and it's super lightweight material”

Size-Overall3%

“Big jug of good stuff”

Efficiency3%

“Works great for thickening up fiberglass rosin when you don't want it to drip leak or run”

What buyers complain about

Thickness43%

“it took a lot of the material to thicken a small amount”

Functionality-Overall21%

“Didnt work at all”

Weight Light14%

“This is actually kind of difficult to work with because it's so incredibly lightweight and fine,”

Quality-Overall7%

“Its not a quality thing”

Breathability7%

“Good stuff don't inhale it”

Top return reasons

Size-Overall27%
Advertised Vs Actual Product17%
Functionality-Overall13%
Value For Money9%
Material Quality9%
Thickness4%
Ease Of Use4%
Maintenance And Repair2%
Product Condition2%
Compatibility-Overall2%

Common questions

Is fumed silica profitable to sell on Amazon United States?
The niche generates $180K/yr across 10 tracked products. 90-day search growth is +25.7%. Flapen's verdict: Worth a look (51/100).
How competitive is the fumed silica niche?
8 brands and 32 sellers compete. The top 5 products take 87% of clicks and top 5 brands hold 93% of demand.
What do buyers complain about in fumed silica?
Top complaints mined from reviews: Thickness, Functionality-Overall, Weight Light. The return rate is 1.0%.
When does demand for fumed silica peak?
Demand peaks in Jul; the busiest month runs 1.7× the quietest.
What does it cost to enter the fumed silica niche?
Listings span $6.96–$145.15; the average listing price is $42.44 (sweet spot $15–$100). The average incumbent carries 249 reviews — the moat a new listing must climb.