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Fsa Mask

Maybe

Returns run at only 0.6% of orders. But demand is soft, at -20.6% this quarter, so Fsa Mask is a Maybe.

Flapen Score
51
51 / 100
Top 35% of 9,536 Tools & Home Improvement niches · +3 vs the category median of 48
Market size
$76K/yr22K searches / yr
90-day growth
-20.6%search demand this quarter
Competition
42%top-5 click share · 25 brands · 129 sellers

Flapen Score

Fsa Mask against its category

The dotted line is the Tools & Home Improvement average. Past it, Fsa Mask is stronger. Inside it, weaker.

51Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Fsa Mask market on Amazon at a glance

Shoppers on Amazon United States searched for Fsa Mask 22K times last year and spent an estimated $76K. The top 5 brands take 45% of clicks. Flapen scores it 51 out of 100, a Maybe.

01 · Demand

4.6% of searches ended in a purchase last week.

Shoppers searched for this 22K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 4.6% of those searches ended in a purchase. Searches in the last 90 days moved -20.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $76K a year.

Searches, last 12 months
22K
Growth, 90 days vs prior 90
-20.6%
Conversion, latest week
4.6%
Market size, estimated
$76Ka year
Top search term
fsa mask7K searches a year

02 · Price

A sale here is worth $74.09.

Listings sell for $74.09 on average, from $6.13 to $425.57. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At $74.09 that is $0 to $7K a year per listing.

Average price
$74.09inside the $15 to $100 sweet spot
Price range
$6.13–$425.57
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
2K–2K
Units per listing a year
0–100
Revenue per listing a year
$0–$7K
Returns
0.6%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

88% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #338 within Masks & Respirators. It carries 20,316 reviews at 4.42 stars, so a new listing needs social proof before a better product.

Sponsored listings
88%
Prime listings
97%
Out of stock, average day
0.0%
Average rank
#338in Masks & Respirators
Average rating
4.42 starsAmazon United States average 4.42 stars
Average reviews
20,316per listing
Listings tracked
34

04 · Newcomers

Amazon counts 1 of last year's 2 launches as successful.

2 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 41 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
1Amazon's first-year sales bar
Average brand age
41 months

Products

Top Fsa Mask products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 42% of clicks. Leaders hold, but buyers still shop past them.

$0$3K$6K$9K$12K101001K10K100K1.0M Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

25 rising

Sellers

129

Top-5 brand share

45%

Top 20: 96%

Top-5 click share

42%

Top 20: 85%

Open market

50%

  • NNPCBT15%
  • Copper Fit10%
  • 3M8%
  • Auxoliev7%
  • FENFEN6%
  • Facemoon5%

Demand

Fsa Mask search demand

Weekly searches over the year, seasonality beneath. Pick a range.

350250Spike '26Prime Day '26FebMarAprMayJunJul

No pronounced peak months · busiest ÷ quietest = 1.5× · 6 of 12 months tracked

Search terms

Top Fsa Mask search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • fsa mask7K/yr
  • face mask fsa eligible6K/yr
  • face mask fsa6K/yr
  • face mask hsa3K/yr

Reviews and returns

What reviews say buyers love and hate about Fsa Mask

We read the reviews and the return reasons for every product selling here.

12%of positive reviews mention “Quality-Overall”
9%of negative reviews mention “Size-Overall”
0.6%of orders come back
“Does not fit securely”
A buyer, on “Size-Overall”9% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Fsa Mask questions

Answered from the same tracked data.