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Front Door Paint

Maybe

Products sell for $23.91 on average, inside the sweet spot. But shoppers spend only $76K a year here, so Front Door Paint is a Maybe.

Flapen Score
51
51 / 100
Top 35% of 9,536 Tools & Home Improvement niches · +3 vs the category median of 48
Market size
$76K/yr53K searches / yr
90-day growth
+50.6%search demand this quarter
Competition
65%top-5 click share · 11 brands · 57 sellers

Flapen Score

Front Door Paint against its category

The dotted line is the Tools & Home Improvement average. Past it, Front Door Paint is stronger. Inside it, weaker.

51Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Front Door Paint market on Amazon at a glance

Shoppers on Amazon United States searched for Front Door Paint 53K times last year and spent an estimated $76K. The top 5 brands take 90% of clicks. Flapen scores it 51 out of 100, a Maybe.

01 · Demand

6.0% of searches ended in a purchase last week.

Shoppers searched for this 53K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 6.0% of those searches ended in a purchase. Searches in the last 90 days moved +50.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $76K a year.

Searches, last 12 months
53K
Growth, 90 days vs prior 90
+50.6%
Conversion, latest week
6.0%
Market size, estimated
$76Ka year
Top search term
black exterior paint16K searches a year

02 · Price

A sale here is worth $23.91.

Listings sell for $23.91 on average, from $3.03 to $91.38. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 100 to 250 of them. At $23.91 that is $2K to $6K a year per listing.

Average price
$23.91inside the $15 to $100 sweet spot
Price range
$3.03–$91.38
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–4K
Units per listing a year
100–250
Revenue per listing a year
$2K–$6K
Returns
1.6%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

65% of listings pay for placement with sponsored ads. 85% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #56 within Paint & Primer. It carries 8,670 reviews at 4.42 stars, so a new listing needs social proof before a better product.

Sponsored listings
65%
Prime listings
85%
Out of stock, average day
0.0%
Average rank
#56in Paint & Primer
Average rating
4.42 starsAmazon United States average 4.42 stars
Average reviews
8,670per listing
Listings tracked
20

04 · Newcomers

Amazon counts 2 of last year's 2 launches as successful.

2 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 66 months on average, so the names here are established.

Launched, last 12 months
2
Successful launches
2Amazon's first-year sales bar
Average brand age
66 months

Products

Top Front Door Paint products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 65% of clicks. Leaders hold, but buyers still shop past them.

$0$8K$15K$23K$30K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

11 flat

Sellers

57

Top-5 brand share

90%

Top 20: 100%

Top-5 click share

65%

Top 20: 100%

Open market

7%

  • Rust-Oleum53%
  • EVOLVE19%
  • FolkArt7%
  • THE ONE7%
  • CIONIA3%
  • DWIL3%
  • Open — no brand owns it (5 brands, 7%)

Demand

Front Door Paint search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K3KSpike '26NovDecJanFebMarAprMayJunJul

Peak months: Apr, May · busiest ÷ quietest = 4.6× · 9 of 12 months tracked

Search terms

Top Front Door Paint search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • black exterior paint16K/yr
  • black outdoor paint14K/yr
  • black fence paint6K/yr
  • outdoor black paint6K/yr
  • black outdoor paint for wood4K/yr
  • exterior black paint4K/yr
  • black deck paint3K/yr

Reviews and returns

What reviews say buyers love and hate about Front Door Paint

We read the reviews and the return reasons for every product selling here.

18%of positive reviews mention “Paint Quality”
29%of negative reviews mention “Paint Quality”
1.6%of orders come back
“Worst paint I've ever bought”
A buyer, on “Paint Quality”29% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Front Door Paint questions

Answered from the same tracked data.