front door paint
Worth a lookShows a sweet-spot price point ($23.91 avg), but a small market ($76K/yr) keeps it on the watch list.
Avg price
Incredible$23.91avg listing price — sweet spot $15–$100
Price range
Great$3.03–$91.38cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Great1.6%return rate — above 5% kills the launch gate
Growth
Good+50.6%90-day search growth — must beat 0% to launch
Conversion
Good6.0%search→purchase rate — share of searches ending in a sale
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Competition
Okay65%top-5 click share — leaders hold, buyers still browse
Brand share
Okay90%top-5 brand share — brands hold most of the demand
Review moat
Bad8,669.9avg incumbent reviews — the moat a new listing must climb
Market size
Bad$76K$76K/yr · 53K searches
According to Flapen's Amazon United States niche tracking, front door paint is a $76K/yr Amazon United States market (53K searches/yr). The top 5 brands hold 90% of demand. Verdict: Worth a look — 51/100.
Data updated Jul 28, 2026 · scored weekly · How we score niches
front door paint market data
- Units sold / yr
- 3K–4K
- avg 100–250/product
- Revenue / yr
- $72K–$96K
- units × avg price
- Conversion rate
- 6.0%
- Avg BSR
- #56
- Page quality
- 0%
- Prime
- 85%
- Sponsored
- 65%
- Out of stock
- 0.0%
- Avg brand age
- 66 months
- Avg seller age
- 150 days
Competition & brand share
The top 5 products take 65% of clicks — established leaders, but buyers still shop beyond them.Brands
11 flat
Sellers
57
Top-5 brand share
90%
Top 20: 100%
Top-5 click share
65%
Top 20: 100%
Open market
7%
- Rust-Oleum53%
- EVOLVE19%
- FolkArt7%
- THE ONE7%
- CIONIA3%
- DWIL3%
- Open — no brand owns it (5 brands, 7%)
Demand
Weekly Amazon search volume, last 39 weeks — +50.6% search growth over the last 90 days.Top front door paint search terms
- black exterior paint16K/yr
- black outdoor paint14K/yr
- black fence paint6K/yr
- outdoor black paint6K/yr
- black outdoor paint for wood4K/yr
- exterior black paint4K/yr
- black deck paint3K/yr
Top front door paint products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 20 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Rust-Oleum 369383 Advanced Dry Door & Trim Paint Quart Satin Black
Rust-Oleum$17.624.6★2,153 rev
Rust-Oleum Painters Touch Latex Brush-On Paint Satin Canyon Black
Rust-Oleum$9.134.4★708 rev
EVOLVE Barn & Fence Paint Flat (Black) 1 Gallon Durable Scratch-Resistant Wood Coating for Outbuildings & Fences Fast-Dry Water-Based Formula
EVOLVE$32.264.4★503 rev
FolkArt Outdoor Acrylic Paint in Assorted Colors (8 oz) Coal
FolkArt$7.664.6★1,420 rev
Rust-Oleum Painters Touch Latex Brush-On Paint Flat Black
Rust-Oleum$16.494.5★31,417 rev
Newest
by launch date
EVOLVE Ranch Guard Black 5 Gallon Semi-Gloss Exterior Paint UV-Resistant Barn & Fence Coating
EVOLVE$91.3821 rev
Metal Paint - Waterpoof Anti Rust Preventative - Paint for Metal - Door/Outdoor - Direct to Gate Furniture Fence Railing Craft and More 25-30sq.ft 16oz (black 16 Ounce)
DWIL$23.2786 rev
Jungarian Furniture Paint Kit 5oz with Tools - Water-based & Low Odor No Sanding No Priming- Matte Finish Indoor Outdoor Wood Paint for Cabinets Doors Tables and Dressers - Black
Jungarian$14.37666 rev
Rust-Oleum Painters Touch Latex Brush-On Paint Satin Canyon Black
Rust-Oleum$9.13708 rev
CIONIA All-in-One Paint - Multi-Surface Black Paint Furniture and Cabinet for Interior/Exterior - No Sanding Quick Drying - Perfect for Wood Wall Appliance Metal & More 5 Oz
CIONIA$13.40681 rev
Trending
90-day click momentumEVOLVE Ranch Guard Black 5 Gallon Semi-Gloss Exterior Paint UV-Resistant Barn & Fence Coating
EVOLVE$91.384.3★
Rust-Oleum Painters Touch Latex Brush-On Paint Semi-Gloss Black
Rust-Oleum$16.684.5★
FolkArt Outdoor Acrylic Paint in Assorted Colors (8 oz) Coal
FolkArt$7.664.6★
Metal Paint - Waterpoof Anti Rust Preventative - Paint for Metal - Door/Outdoor - Direct to Gate Furniture Fence Railing Craft and More 25-30sq.ft 16oz (black 16 Ounce)
DWIL$23.274.5★
THE ONE All-In-One Paint & Primer - Black Matte 8.5 Fl Oz/250ml Sample | 1 Coat Formula | Easy Indoor & Outdoor Decorating for Home & Garden Walls Floors & Furniture | Water-Based & Low VOC
THE ONE$18.794.1★
What buyers say about front door paint
What buyers praise and complain about, mined from review topics.What buyers love
“Paint was good”
“Covers well”
“Colors are nice”
“Easy to work with as well”
“Covers well”
“Worth your money”
“As described”
“Its durable”
“gives a clean finish”
“The consistency is excellent—smooth, even, and well-balanced”
What buyers complain about
“Worst paint I've ever bought”
“Not happy with the color”
“It could have been thinner again”
“over priced”
“Cheap”
“Very small”
“Not flat”
“Could not use”
“Does not hold up”
“The coverage was poor”
Top return reasons
Common questions
- Is front door paint profitable to sell on Amazon United States?
- The niche generates $76K/yr across 20 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is +50.6%. Flapen's verdict: Worth a look (51/100).
- How competitive is the front door paint niche?
- 11 brands and 57 sellers compete. The top 5 products take 65% of clicks and top 5 brands hold 90% of demand.
- What do buyers complain about in front door paint?
- Top complaints mined from reviews: Paint Quality, Color, Thickness. The return rate is 1.6%.
- What does it cost to enter the front door paint niche?
- Listings span $3.03–$91.38; the average listing price is $23.91 (sweet spot $15–$100). The average incumbent carries 8,670 reviews — the moat a new listing must climb.