Front Door Paint
MaybeProducts sell for $23.91 on average, inside the sweet spot. But shoppers spend only $76K a year here, so Front Door Paint is a Maybe.
- Flapen Score
- 51 / 100Top 35% of 9,536 Tools & Home Improvement niches · +3 vs the category median of 4851
- Market size
- $76K/yr53K searches / yr
- 90-day growth
- +50.6%search demand this quarter
- Competition
- 65%top-5 click share · 11 brands · 57 sellers
Flapen Score
Front Door Paint against its category
The dotted line is the Tools & Home Improvement average. Past it, Front Door Paint is stronger. Inside it, weaker.
Market
The Front Door Paint market on Amazon at a glance
Shoppers on Amazon United States searched for Front Door Paint 53K times last year and spent an estimated $76K. The top 5 brands take 90% of clicks. Flapen scores it 51 out of 100, a Maybe.
01 · Demand
6.0% of searches ended in a purchase last week.
Shoppers searched for this 53K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 6.0% of those searches ended in a purchase. Searches in the last 90 days moved +50.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $76K a year.
- Searches, last 12 months
- 53K
- Growth, 90 days vs prior 90
- +50.6%
- Conversion, latest week
- 6.0%
- Market size, estimated
- $76Ka year
- Top search term
- black exterior paint16K searches a year
02 · Price
A sale here is worth $23.91.
Listings sell for $23.91 on average, from $3.03 to $91.38. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 100 to 250 of them. At $23.91 that is $2K to $6K a year per listing.
- Average price
- $23.91inside the $15 to $100 sweet spot
- Price range
- $3.03–$91.38
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 3K–4K
- Units per listing a year
- 100–250
- Revenue per listing a year
- $2K–$6K
- Returns
- 1.6%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
65% of listings pay for placement with sponsored ads. 85% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #56 within Paint & Primer. It carries 8,670 reviews at 4.42 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 65%
- Prime listings
- 85%
- Out of stock, average day
- 0.0%
- Average rank
- #56in Paint & Primer
- Average rating
- 4.42 starsAmazon United States average 4.42 stars
- Average reviews
- 8,670per listing
- Listings tracked
- 20
04 · Newcomers
Amazon counts 2 of last year's 2 launches as successful.
2 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 66 months on average, so the names here are established.
- Launched, last 12 months
- 2
- Successful launches
- 2Amazon's first-year sales bar
- Average brand age
- 66 months
Products
Top Front Door Paint products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Rust-Oleum 369383 Advanced Dry Door & Trim Paint Quart Satin Black
- Price
- $17.62
- Rating
- 4.6/5
- Reviews
- 2,153
- Age
- 3y ago

Rust-Oleum Painters Touch Latex Brush-On Paint Satin Canyon Black
- Price
- $9.13
- Rating
- 4.4/5
- Reviews
- 708
- Age
- 2y ago

EVOLVE Barn & Fence Paint Flat (Black) 1 Gallon Durable Scratch-Resistant Wood Coating for Outbuildings & Fences Fast-Dry Water-Based Formula
- Price
- $32.26
- Rating
- 4.4/5
- Reviews
- 503
- Age
- 2y ago

FolkArt Outdoor Acrylic Paint in Assorted Colors (8 oz) Coal
- Price
- $7.66
- Rating
- 4.6/5
- Reviews
- 1,420
- Age
- 9y ago

Rust-Oleum Painters Touch Latex Brush-On Paint Flat Black
- Price
- $16.49
- Rating
- 4.5/5
- Reviews
- 31,417
- Age
- 19y ago
Trending
90-day click momentum
EVOLVE Ranch Guard Black 5 Gallon Semi-Gloss Exterior Paint UV-Resistant Barn & Fence Coating
- Price
- $91.38
- Rating
- 4.3/5
- Reviews
- 21
- Age
- 4mo ago

Rust-Oleum Painters Touch Latex Brush-On Paint Semi-Gloss Black
- Price
- $16.68
- Rating
- 4.5/5
- Reviews
- 31,417
- Age
- 19y ago

FolkArt Outdoor Acrylic Paint in Assorted Colors (8 oz) Coal
- Price
- $7.66
- Rating
- 4.6/5
- Reviews
- 1,420
- Age
- 9y ago

Metal Paint - Waterpoof Anti Rust Preventative - Paint for Metal - Door/Outdoor - Direct to Gate Furniture Fence Railing Craft and More 25-30sq.ft 16oz (black 16 Ounce)
- Price
- $23.27
- Rating
- 4.5/5
- Reviews
- 86
- Age
- 9mo ago

THE ONE All-In-One Paint & Primer - Black Matte 8.5 Fl Oz/250ml Sample | 1 Coat Formula | Easy Indoor & Outdoor Decorating for Home & Garden Walls Floors & Furniture | Water-Based & Low VOC
- Price
- $18.79
- Rating
- 4.1/5
- Reviews
- 12,352
- Age
- 6y ago
Newest
by launch date
EVOLVE Ranch Guard Black 5 Gallon Semi-Gloss Exterior Paint UV-Resistant Barn & Fence Coating
- Price
- $91.38
- Rating
- 4.3/5
- Reviews
- 21
- Age
- 4mo ago

Metal Paint - Waterpoof Anti Rust Preventative - Paint for Metal - Door/Outdoor - Direct to Gate Furniture Fence Railing Craft and More 25-30sq.ft 16oz (black 16 Ounce)
- Price
- $23.27
- Rating
- 4.5/5
- Reviews
- 86
- Age
- 9mo ago

Jungarian Furniture Paint Kit 5oz with Tools - Water-based & Low Odor No Sanding No Priming- Matte Finish Indoor Outdoor Wood Paint for Cabinets Doors Tables and Dressers - Black
- Price
- $14.37
- Rating
- 4.5/5
- Reviews
- 666
- Age
- 1y ago

Rust-Oleum Painters Touch Latex Brush-On Paint Satin Canyon Black
- Price
- $9.13
- Rating
- 4.4/5
- Reviews
- 708
- Age
- 2y ago

CIONIA All-in-One Paint - Multi-Surface Black Paint Furniture and Cabinet for Interior/Exterior - No Sanding Quick Drying - Perfect for Wood Wall Appliance Metal & More 5 Oz
- Price
- $13.40
- Rating
- 4.2/5
- Reviews
- 681
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 65% of clicks. Leaders hold, but buyers still shop past them.
Brands
11 flat
Sellers
57
Top-5 brand share
90%
Top 20: 100%
Top-5 click share
65%
Top 20: 100%
Open market
7%
- Rust-Oleum53%
- EVOLVE19%
- FolkArt7%
- THE ONE7%
- CIONIA3%
- DWIL3%
- Open — no brand owns it (5 brands, 7%)
Demand
Front Door Paint search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Apr, May · busiest ÷ quietest = 4.6× · 9 of 12 months tracked
Search terms
Top Front Door Paint search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- black exterior paint16K/yr
- black outdoor paint14K/yr
- black fence paint6K/yr
- outdoor black paint6K/yr
- black outdoor paint for wood4K/yr
- exterior black paint4K/yr
- black deck paint3K/yr
Reviews and returns
What reviews say buyers love and hate about Front Door Paint
We read the reviews and the return reasons for every product selling here.
“Worst paint I've ever bought”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
17 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Front Door Paint questions
Answered from the same tracked data.









