Is Front Door Lock Set profitable to sell on Amazon United States?

Flapen scores Front Door Lock Set 49 out of 100 on Amazon United States, a Fail. Shoppers spend $11.6M a year across 27 tracked products. Amazon counts 3 of the 3 products launched in the last year as successful launches. Search demand grew +19.4% in the last 90 days.

How competitive is the Front Door Lock Set niche on Amazon United States?

4 brands and 100 sellers compete in Front Door Lock Set on Amazon United States. The top 5 Front Door Lock Set products take 54% of clicks, and the top 5 brands take 100%.

What do buyers complain about in Front Door Lock Set?

Front Door Lock Set buyers on Amazon United States complain most about Locking Mechanism, Connectivity-Overall, and Durability. Returns run at 6.9% of orders, which is high.

When does demand for Front Door Lock Set peak?

Search demand for Front Door Lock Set on Amazon United States is steady all year. The busiest month runs 1.3× the quietest.

What does it cost to enter the Front Door Lock Set niche?

Front Door Lock Set sells for $169.66 on average on Amazon United States, outside the $15 to $100 sweet spot. Listings run $34.01 to $278.86. The average product has 5,526 reviews, the count a new listing must catch up to.

Front Door Lock Set

Fail

The top 5 brands take 100% of clicks, so Front Door Lock Set is a Fail.

Filters High Returns High Price

Flapen Score: 49
49 / 100Top 44% of 9,536 Tools & Home Improvement niches · +1 vs the category median of 48
Market size: $11.6M/yr2.2M searches / yr
90-day growth: +19.4%search demand this quarter
Competition: 54%top-5 click share · 4 brands · 100 sellers

Flapen Score

Front Door Lock Set against its category

The dotted line is the Tools & Home Improvement average. Past it, Front Door Lock Set is stronger. Inside it, weaker.

49Fail

This niche Category average

See the method

Market

The Front Door Lock Set market on Amazon at a glance

Shoppers on Amazon United States searched for Front Door Lock Set 2.2M times last year and spent an estimated $11.6M. All 4 brands take every click. Flapen scores it 49 out of 100, a Fail.

01 · Demand

3.1% of searches ended in a purchase last week.

Shoppers searched for this 2.2M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 3.1% of those searches ended in a purchase. Searches in the last 90 days moved +19.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $11.6M a year.

Searches, last 12 months: 2.2M
Growth, 90 days vs prior 90: +19.4%
Conversion, latest week: 3.1%
Market size, estimated: $11.6Ma year
Peak month: November1.3× the quietest month
Top search term: schlage keyless entry door lock715K searches a year

02 · Price

A sale here is worth $169.66.

Listings sell for $169.66 on average, from $34.01 to $278.86. Amazon reports units sold in ranges. This niche sold 60K to 80K a year. The average listing sells 2,000 to 2,500 of them. At $169.66 that is $339K to $424K a year per listing.

Average price: $169.66above the $15 to $100 sweet spot
Price range: $34.01–$278.86
Amazon United States median price: $24.38across 115,062 niches
Units sold a year: 60K–80K
Units per listing a year: 2,000–2,500
Revenue per listing a year: $339K–$424K
Returns: 6.9%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

96% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #23 within Door Hardware & Locks. It carries 5,526 reviews at 4.28 stars, so a new listing needs social proof before a better product.

Sponsored listings: 96%
Prime listings: 100%
Out of stock, average day: 0.0%
Average rank: #23in Door Hardware & Locks
Average rating: 4.28 starsAmazon United States average 4.42 stars
Average reviews: 5,526per listing
Listings tracked: 27

04 · Newcomers

Amazon counts 3 of last year's 3 launches as successful.

3 products launched here in the last 12 months. Amazon counts 3 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 44 months on average, so the names here are settling in.

Launched, last 12 months: 3
Successful launches: 3Amazon's first-year sales bar
Average brand age: 44 months

Products