front door lock set
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size
Incredible$11.6M$11.6M/yr · 2.2M searches
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Competition
Good54%top-5 click share — leaders hold, buyers still browse
Avg price
Good$169.66avg listing price — sweet spot $15–$100
Growth
Okay+19.4%90-day search growth — must beat 0% to launch
Conversion
Okay3.1%search→purchase rate — share of searches ending in a sale
Price range
Okay$34.01–$278.86cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Bad5,526.22avg incumbent reviews — the moat a new listing must climb
Returns
Bad6.9%return rate — above 5% kills the launch gate
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, front door lock set is a $11.6M/yr Amazon United States market (2.2M searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 49/100.
Data updated Jul 27, 2026 · scored weekly · How we score niches
front door lock set market data
- Units sold / yr
- 60K–80K
- avg 2,000–2,500/product
- Revenue / yr
- $10.2M–$13.6M
- units × avg price
- Conversion rate
- 3.1%
- Avg BSR
- #23
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 96%
- Out of stock
- 0.0%
- Avg brand age
- 44 months
- Avg seller age
- 146 days
Competition & brand share
The top 5 products take 54% of clicks — established leaders, but buyers still shop beyond them.Brands
4 falling
Sellers
100
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
54%
Top 20: 92%
Open market
0%
- SCHLAGE89%
- Aqara5%
- ULTRALOQ3%
- PHILIPS3%
- Open — no brand owns it (0%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +19.4% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.3×
Top front door lock set search terms
- schlage keyless entry door lock715K/yr
- schlage encode plus259K/yr
- schlage encode178K/yr
- schlage174K/yr
- schlage deadbolt132K/yr
- schlage door lock68K/yr
- ring door lock81K/yr
- aqara smart lock69K/yr
- schlage encode smart wifi deadbolt54K/yr
- schlage lock53K/yr
Top front door lock set products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Schlage Encode Smart WiFi Deadbolt Lock with Greenwich Trim Matte Black
SCHLAGE$215.234.3★16,446 rev
Schlage Encode Plus Smart Wi-Fi Lock for Front Door Keyless Entry Deadbolt Unlock with Apple Watch Built-in WiFi and App Control Easy Install Alexa & Apple HomeKit Compatible Matte Black
SCHLAGE$278.864.0★2,487 rev
Schlage Electronic Keypad Deadbolt Lock Camelot Trim Satin Nickel
SCHLAGE$107.324.4★13,035 rev
Schlage Encode Plus Smart WiFi Deadbolt Lock Tap to Unlock Satin Nickel
SCHLAGE$259.894.0★2,487 rev
Schlage Encode Smart WiFi Deadbolt Lock with Camelot Trim Satin Nickel
SCHLAGE$225.384.3★16,446 rev
Newest
by launch date
Aqara UWB Smart Lock U400 Matter Over Thread Apple Home Key Fingerprint Keyless Entry Deadbolt Touchscreen Keypad Rechargeable Battery Supports HomeKit Alexa Google Home Assistant Black
Aqara$253.26324 rev
Schlage Arrive Smart WiFi Deadbolt Lock with Camelot Trim Satin Nickel
SCHLAGE$195.54179 rev
Philips WiFi Keypad Door Lock with Handle Built-in WiFi APP Remote Control Voice & Fingerprint Unlock Smart Locks for Front Door with Auto Lock Digital Front Door Lock Set Keyless Entry Deadbolt
PHILIPS$118.06634 rev
Philips Wi-Fi Door Lock WiFi Smart Lock Keyless Entry Deadbolt for Front Door Compatible with Alexa & Google Assistant Remote Control Built-in WiFi APP Fingerprint Passcode Unlock Auto Locking
PHILIPS$86.83938 rev
Schlage Encode Plus Smart WiFi Deadbolt Lock Tap to Unlock Aged Bronze
SCHLAGE$268.932,487 rev
Trending
90-day click momentumSchlage Encode Plus Smart WiFi Deadbolt Lock Tap to Unlock Aged Bronze
SCHLAGE$268.934.0★
Schlage Connect Smart Deadbolt Lock with Camelot Trim Satin Nickel
SCHLAGE$204.374.1★
Schlage Encode Plus Smart WiFi Deadbolt Lock Tap to Unlock Satin Nickel
SCHLAGE$259.894.0★
Aqara UWB Smart Lock U400 Matter Over Thread Apple Home Key Fingerprint Keyless Entry Deadbolt Touchscreen Keypad Rechargeable Battery Supports HomeKit Alexa Google Home Assistant Black
Aqara$253.264.0★
Schlage Electronic Keypad Lock Lever Handle Camelot Trim Matte Black
SCHLAGE$105.644.6★
What buyers say about front door lock set
What buyers praise and complain about, mined from review topics.What buyers love
“Lock works great”
“Easy Setup”
“Awesome quality”
“Makes life so much easier”
“Great value”
“Secure, Reliable, and Packed With Convenient Features”
“Battery life has been good”
“connect to the WiFi”
“As advertised”
“Looks great”
What buyers complain about
“Broken lock”
“loose connection”
“Did not last”
“Battery don't last”
“Bad quality”
“would not function”
“Its not install friendly”
“just twice the price”
“it will jam”
“This makes it very difficult to use”
Top return reasons
Common questions
- Is front door lock set profitable to sell on Amazon United States?
- The niche generates $11.6M/yr across 27 tracked products. 3 of 3 products launched in the last 360 days are still selling. 90-day search growth is +19.4%. Flapen's verdict: Skip it (49/100).
- How competitive is the front door lock set niche?
- 4 brands and 100 sellers compete. The top 5 products take 54% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in front door lock set?
- Top complaints mined from reviews: Locking Mechanism, Connectivity-Overall, Durability. The return rate is 6.9% — above our launch gate.
- When does demand for front door lock set peak?
- Demand is steady year-round — the busiest month runs 1.3× the quietest.
- What does it cost to enter the front door lock set niche?
- Listings span $34.01–$278.86; the average listing price is $169.66 (sweet spot $15–$100). The average incumbent carries 5,526 reviews — the moat a new listing must climb.