Front Door Handle
PassFront Door Handle scores 65 out of 100, a Pass. Shoppers spend $1.9M a year here, search demand grew +15.7% this quarter, and returns run at 5.6% of orders.
- Flapen Score
- 65 / 100Top 3% of 9,536 Tools & Home Improvement niches · +17 vs the category median of 4865
- Market size
- $1.9M/yr1.2M searches / yr
- 90-day growth
- +15.7%search demand this quarter
- Competition
- 24%top-5 click share · 26 brands · 87 sellers
Flapen Score
Front Door Handle against its category
The dotted line is the Tools & Home Improvement average. Past it, Front Door Handle is stronger. Inside it, weaker.
Market
The Front Door Handle market on Amazon at a glance
Shoppers on Amazon United States searched for Front Door Handle 1.2M times last year and spent an estimated $1.9M. The top 5 brands take 51% of clicks. Demand peaks in Aug. Flapen scores it 65 out of 100, a Pass.
01 · Demand
3.0% of searches ended in a purchase last week.
Shoppers searched for this 1.2M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 3.0% of those searches ended in a purchase. Searches in the last 90 days moved +15.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1.9M a year.
- Searches, last 12 months
- 1.2M
- Growth, 90 days vs prior 90
- +15.7%
- Conversion, latest week
- 3.0%
- Market size, estimated
- $1.9Ma year
- Peak month
- August1.8× the quietest month
- Top search term
- front door handle440K searches a year
02 · Price
A sale here is worth $55.55.
Listings sell for $55.55 on average, from $17.10 to $145.21. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 500 to 750 of them. At $55.55 that is $28K to $42K a year per listing.
- Average price
- $55.55inside the $15 to $100 sweet spot
- Price range
- $17.10–$145.21
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 30K–40K
- Units per listing a year
- 500–750
- Revenue per listing a year
- $28K–$42K
- Returns
- 5.6%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads.
93% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #97 within Door Hardware & Locks. It carries 1,331 reviews at 4.41 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 93%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #97in Door Hardware & Locks
- Average rating
- 4.41 starsAmazon United States average 4.42 stars
- Average reviews
- 1,331per listing
- Listings tracked
- 71
04 · Newcomers
Amazon counts 10 of last year's 13 launches as successful.
13 products launched here in the last 12 months. Amazon counts 10 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 50 months on average, so the names here are settling in.
- Launched, last 12 months
- 13
- Successful launches
- 10Amazon's first-year sales bar
- Average brand age
- 50 months
Products
Top Front Door Handle products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Amazon Basics Exterior Door Knob with Key Lock and Deadbolt Keyed Alike Coastal Matte Black
- Price
- $17.84
- Rating
- 4.3/5
- Reviews
- 7,100
- Age
- 7y ago
Sopoby Matte Black Front Door Handle and Single Cylinder Deadbolt Combo Set Black Exterior Door Lever Heavy Duty Modern Front Door Lock Set Reversible for Right & Left
- Price
- $39.64
- Rating
- 4.2/5
- Reviews
- 278
- Age
- 1y ago
AEEKEL Black Front Door Handle No Lock Exterior Entry Door Handle with Interior Passage Levers Front Door Lock Set for Left Right Handle Doors Deadbolt Set Not Included Non-Locking
- Price
- $30.76
- Rating
- 4.4/5
- Reviews
- 422
- Age
- 1y ago
Azdele Front Door Handle and Deadbolt Set Front Door Lock Set Exterior Door Lock Set Front Door Handle with Single Cylinder Deadbolt for Exterior Door Reversible for Right&Left(Matte Black Modern)
- Price
- $47.39
- Rating
- 4.1/5
- Reviews
- 1,359
- Age
- 5y ago
BESTTEN Keyed Same Exterior Door Knob and Single Cylinder Deadbolt Combo Set Keyed Alike Entry Door Knobs with Lock and Keys for Entrance and Front Door Satin Nickel
- Price
- $17.36
- Rating
- 4.2/5
- Reviews
- 1,357
- Age
- 1y ago
Trending
90-day click momentum
Estmoon Front Door Lock Set Matte Black Exterior Door Handle Deadbolt Lock with Interior Door Knob for Entry Doors Front Door Handle and Single Cylinder Deadbolt Reversible for Left &Right Hand Door
- Price
- $31.47
- Rating
- 4.1/5
- Reviews
- 68
- Age
- 8mo ago
Camtek Front Door Handle No Lock Matte Black Entry Door Lock Set with Reversible Handle Exterior Door Lock Set Compatible with Keypad Deadbolt/Compatible with Mechanical Deadbolt
- Price
- $20.29
- Rating
- 4.1/5
- Reviews
- 81
- Age
- 8mo ago
RAFECIEE Black Front Door Handle No Lock Modern Exterior Door Handle with Passage Lever Reversible for Left & Right Hand Door Front Door Handleset
- Price
- $38.06
- Rating
- 4.7/5
- Reviews
- 61
- Age
- 12mo ago
Kwikset Belleview Front Door Lock Handle and Deadbolt Set Entry Handleset Exterior with Interior Door Knob Venetian Bronze Pick Resistant SmartKey Rekey Deadbolt Security Brown
- Price
- $83.36
- Rating
- 4.7/5
- Reviews
- 5,326
- Age
- 15y ago
Kwikset Maven Front Door Lock Handle and Deadbolt Set Entry Handleset Round Exterior with Interior Door Knob Secure Locking Deadbolt Matte Black with Microban Protection
- Price
- $37.91
- Rating
- 4.5/5
- Reviews
- 365
- Age
- 1y ago
Newest
by launch dateCamtek Front Door Handle No Lock Matte Black Entry Door Lock Set with Reversible Handle Exterior Door Lock Set Compatible with Keypad Deadbolt/Compatible with Mechanical Deadbolt
- Price
- $20.29
- Rating
- 4.1/5
- Reviews
- 81
- Age
- 8mo ago
Estmoon Front Door Lock Set Matte Black Exterior Door Handle Deadbolt Lock with Interior Door Knob for Entry Doors Front Door Handle and Single Cylinder Deadbolt Reversible for Left &Right Hand Door
- Price
- $31.47
- Rating
- 4.1/5
- Reviews
- 68
- Age
- 8mo ago
RAFECIEE Black Front Door Handle No Lock Modern Exterior Door Handle with Passage Lever Reversible for Left & Right Hand Door Front Door Handleset
- Price
- $38.06
- Rating
- 4.7/5
- Reviews
- 61
- Age
- 12mo ago
AEEKEL Black Front Door Handle No Lock Exterior Entry Door Handle with Interior Passage Levers Front Door Lock Set for Left Right Handle Doors Deadbolt Set Not Included Non-Locking
- Price
- $30.76
- Rating
- 4.4/5
- Reviews
- 422
- Age
- 1y ago
Kwikset Maven Front Door Lock Handle and Deadbolt Set Entry Handleset Round Exterior with Interior Door Knob Secure Locking Deadbolt Matte Black with Microban Protection
- Price
- $37.91
- Rating
- 4.5/5
- Reviews
- 365
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take only 24% of clicks. An open shelf where new products get seen.
Brands
26 falling
Sellers
87
Top-5 brand share
51%
Top 20: 95%
Top-5 click share
24%
Top 20: 58%
Open market
44%
- Kwikset19%
- Amazon Basics14%
- Veise8%
- SCHLAGE5%
- Cielsa Dawn5%
- Camtek5%
Demand
Front Door Handle search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Aug · busiest ÷ quietest = 1.8×
Search terms
Top Front Door Handle search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- front door handle440K/yr
- front door handle and deadbolt set142K/yr
- door handle sets81K/yr
- deadbolt and door knob set58K/yr
- door knob and deadbolt set62K/yr
- entry door handle68K/yr
- exterior door knob with deadbolt40K/yr
- door knob with deadbolt34K/yr
- front door hardware32K/yr
- exterior door handle with deadbolt31K/yr
Reviews and returns
What reviews say buyers love and hate about Front Door Handle
We read the reviews and the return reasons for every product selling here.
“Bad Quality”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
17 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Solar Outdoor Lights
$30.2M/yr+39.8%
Solar Watering Can with Cascading Lights
$304K/yr+124.3%
Solar Flowers
$607K/yr+52.0%
Flex Seal
$2.6M/yr+71.6%
Black and Decker 20v Lithium Battery
$2.0M/yr+92.7%
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Front Door Handle questions
Answered from the same tracked data.