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Frizzlife Under Sink Water Filter

Fail

The top 5 brands take 100% of clicks, so Frizzlife Under Sink Water Filter is a Fail.

Flapen Score
35
35 / 100
Ranks 8,681 of 9,536 Tools & Home Improvement niches · −13 vs the category median of 48
Market size
$445K/yr96K searches / yr
90-day growth
+9.7%search demand this quarter
Competition
84%top-5 click share · 5 brands · 12 sellers

Flapen Score

Frizzlife Under Sink Water Filter against its category

The dotted line is the Tools & Home Improvement average. Past it, Frizzlife Under Sink Water Filter is stronger. Inside it, weaker.

35Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Frizzlife Under Sink Water Filter market on Amazon at a glance

Shoppers on Amazon United States searched for Frizzlife Under Sink Water Filter 96K times last year and spent an estimated $445K. All 5 brands take every click. Demand peaks in Jan–May–Jul. Flapen scores it 35 out of 100, a Fail.

01 · Demand

4.4% of searches ended in a purchase last week.

Shoppers searched for this 96K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 4.4% of those searches ended in a purchase. Searches in the last 90 days moved +9.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $445K a year.

Searches, last 12 months
96K
Growth, 90 days vs prior 90
+9.7%
Conversion, latest week
4.4%
Market size, estimated
$445Ka year
Peak month
January2.3× the quietest month
Top search term
frizzlife21K searches a year

02 · Price

A sale here is worth $105.96.

Listings sell for $105.96 on average, from $42.05 to $361.06. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 250 to 500 of them. At $105.96 that is $26K to $53K a year per listing.

Average price
$105.96above the $15 to $100 sweet spot
Price range
$42.05–$361.06
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
4K–5K
Units per listing a year
250–500
Revenue per listing a year
$26K–$53K
Returns
4.1%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

91% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #77 within Water Filtration & Softeners. It carries 3,993 reviews at 4.50 stars, so a new listing needs social proof before a better product.

Sponsored listings
91%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#77in Water Filtration & Softeners
Average rating
4.50 starsAmazon United States average 4.42 stars
Average reviews
3,993per listing
Listings tracked
11

04 · Newcomers

Amazon counts 1 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 61 months on average, so the names here are established.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
61 months

Products

Top Frizzlife Under Sink Water Filter products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 84% of clicks. A locked shelf that new listings rarely crack.

$0$45K$89K$134K$178K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

5 rising

Sellers

12

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

84%

Top 20: 100%

Open market

0%

  • FRIZZLIFE53%
  • CuZn39%
  • Waterdrop3%
  • yes dre3%
  • ICEPURE2%

Demand

Frizzlife Under Sink Water Filter search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K2KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, May, Jul · busiest ÷ quietest = 2.3×

Search terms

Top Frizzlife Under Sink Water Filter search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • frizzlife21K/yr
  • frizzlife water filter18K/yr
  • nsf 53 water filter15K/yr
  • cuzn uc-200 under counter water filter8K/yr
  • kitchen sink water filter system5K/yr
  • frizzlife under sink water filter system5K/yr
  • cuzn uc-2004K/yr
  • nsf/ansi 53 certified water filter7K/yr
  • filtro para cocina4K/yr
  • cuzn water filter5K/yr

Reviews and returns

What reviews say buyers love and hate about Frizzlife Under Sink Water Filter

We read the reviews and the return reasons for every product selling here.

25%of positive reviews mention “Assembly/Installation”
18%of negative reviews mention “Filtration”
4.1%of orders come back
“The filtration isn't great”
A buyer, on “Filtration”18% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Frizzlife Under Sink Water Filter questions

Answered from the same tracked data.