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51

friendship lamp

Worth a look

Shows beatable incumbent ratings (4.1★), but weak search conversion (0.9%) keeps it on the watch list.

Market size 52Growth 74Conversion 11Competition 51Returns 28Price range 54Avg price 77Brand share 17Review moat 76Quality gap 88

Quality gap

Great4.1★

avg incumbent rating — lower means beatable quality

Avg price

Great$94.83

avg listing price — sweet spot $15–$100

Review moat

Great473.55

avg incumbent reviews — the moat a new listing must climb

Growth

Good+58.6%

90-day search growth — must beat 0% to launch

Price range

Good$27.11–$161.69

cheapest to priciest tracked listing — scored on the share inside $15–$100

Market size

Good$332K

$332K/yr · 398K searches

Competition

Good54%

top-5 click share — leaders hold, buyers still browse

Returns

Okay4.8%

return rate — above 5% kills the launch gate

Brand share

Bad93%

top-5 brand share — brand-locked demand

Conversion

Bad0.9%

search→purchase rate — share of searches ending in a sale

According to Flapen's Amazon United States niche tracking, friendship lamp is a $332K/yr Amazon United States market (398K searches/yr). The top 5 brands hold 93% of demand. Demand peaks in Nov–Dec. Verdict: Worth a look — 51/100.

Data updated Jul 28, 2026 · scored weekly · How we score niches

friendship lamp market data

Units sold / yr
4K–5K
avg 100–250/product
Revenue / yr
$379K–$474K
units × avg price
Conversion rate
0.9%
Avg BSR
#1,325
Page quality
0%
Prime
100%
Sponsored
95%
Out of stock
7.4%
Avg brand age
27 months
Avg seller age
165 days

Competition & brand share

The top 5 products take 54% of clicks — established leaders, but buyers still shop beyond them.

Brands

6 falling

Sellers

8

Top-5 brand share

93%

Top 20: 100%

Top-5 click share

54%

Top 20: 100%

Open market

0%

  • Friendship Lamp31%
  • LuvLink27%
  • Tikkitouch16%
  • ZOCI VOCI10%
  • Anykonio9%
  • pekipe7%
  • Open — no brand owns it (0%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +58.6% search growth over the last 90 days.
30K20KSpike '24Holiday '24Spike '25Prime Day '25Holiday '25Spike '26Prime Day '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 6.2×

Top friendship lamp search terms

  • friendship lamp100K/yr
  • friendship lamps70K/yr
  • friendship lamps set of 2 long distance48K/yr
  • long distance touch lamps43K/yr
  • long distance lamps14K/yr
  • luvlink friendship lamp21K/yr
  • friendship lamps set of 29K/yr
  • friendship lights long distance10K/yr
  • friendship lamps set of 36K/yr
  • luv link friendship lamp8K/yr
All search terms

Top friendship lamp products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%4%$13K8%$27K12%$40K16%$53K101001K10K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 20 tracked products in this niche — three views at once, no toggling.

What buyers say about friendship lamp

What buyers praise and complain about, mined from review topics.

What buyers love

Assembly/Installation18%

“It's very easy to assemble”

Brightness/Shine/Glow15%

“These are very bright”

Gifting Purpose13%

“Definitely a thoughtful gift”

Color9%

“colors which is neat”

Ease Of Use8%

“Very fun & easy to use”

Quality-Overall4%

“The hearts and base are made very well and you can tell they're not flimsy and aren't going to fall apart easily”

Design-Overall3%

“I love this cute heart lamp design”

Connectivity-Overall3%

“once its connected its easy to use”

Value For Money3%

“TL;DR: It is pretty cool for $140”

Comfort-Overall3%

“It brings me so much comfort”

What buyers complain about

Assembly/Installation15%

“Setup is a headache”

Connectivity-Overall14%

“One did not connect”

Functionality-Overall13%

“DOES NOT WORK”

Value For Money9%

“there ARE cheaper alternatives out there for sure”

Ease Of Use8%

“Not Easy”

Touch/Button Controls5%

“Touching the buttons does not even cycle the light colors as advertised”

Instructions/User Manual/Troubleshooting5%

“the instructions are not good”

Compatibility-Overall4%

“App not compatible with my house”

Color4%

“Wish there were more colors”

Size-Overall3%

“Its smaller than some of the other LuvLink lamps”

Top return reasons

Connectivity-Overall20%
Functionality-Overall16%
Assembly/Installation10%
Advertised Vs Actual Product9%
Size-Overall8%
Defective Material/Parts7%
Quality-Overall7%
Instructions/User Manual/Troubleshooting4%
Value For Money4%
Ease Of Use3%

Common questions

Is friendship lamp profitable to sell on Amazon United States?
The niche generates $332K/yr across 20 tracked products. 1 of 4 products launched in the last 360 days are still selling. 90-day search growth is +58.6%. Flapen's verdict: Worth a look (51/100).
How competitive is the friendship lamp niche?
6 brands and 8 sellers compete. The top 5 products take 54% of clicks and top 5 brands hold 93% of demand.
What do buyers complain about in friendship lamp?
Top complaints mined from reviews: Assembly/Installation, Connectivity-Overall, Functionality-Overall. The return rate is 4.8%.
When does demand for friendship lamp peak?
Demand peaks in Nov–Dec; the busiest month runs 6.2× the quietest.
What does it cost to enter the friendship lamp niche?
Listings span $27.11–$161.69; the average listing price is $94.83 (sweet spot $15–$100). The average incumbent carries 474 reviews — the moat a new listing must climb.