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Freud Forstner Bit Set

Fail

The top 5 brands take 98% of clicks, so Freud Forstner Bit Set is a Fail.

Flapen Score
35
35 / 100
Ranks 8,681 of 9,536 Tools & Home Improvement niches · −13 vs the category median of 48
Market size
$41K/yr12K searches / yr
90-day growth
-12.4%search demand this quarter
Competition
66%top-5 click share · 6 brands · 79 sellers

Flapen Score

Freud Forstner Bit Set against its category

The dotted line is the Tools & Home Improvement average. Past it, Freud Forstner Bit Set is stronger. Inside it, weaker.

35Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Freud Forstner Bit Set market on Amazon at a glance

Shoppers on Amazon United States searched for Freud Forstner Bit Set 12K times last year and spent an estimated $41K. The top 5 brands take 98% of clicks. Flapen scores it 35 out of 100, a Fail.

01 · Demand

4.6% of searches ended in a purchase last week.

Shoppers searched for this 12K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 4.6% of those searches ended in a purchase. Searches in the last 90 days moved -12.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $41K a year.

Searches, last 12 months
12K
Growth, 90 days vs prior 90
-12.4%
Conversion, latest week
4.6%
Market size, estimated
$41Ka year
Top search term
freud forstner bits4K searches a year

02 · Price

A sale here is worth $73.12.

Listings sell for $73.12 on average, from $11.46 to $255.25. Amazon reports units sold in ranges. This niche sold 250 to 500 a year. The average listing sells 0 to 100 of them. At $73.12 that is $0 to $7K a year per listing.

Average price
$73.12inside the $15 to $100 sweet spot
Price range
$11.46–$255.25
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
250–500
Units per listing a year
0–100
Revenue per listing a year
$0–$7K
Returns
1.8%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

17% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #81 within Power Drill Parts & Accessories. It carries 587 reviews at 4.63 stars, so a new listing needs social proof before a better product.

Sponsored listings
17%
Prime listings
94%
Out of stock, average day
0.0%
Average rank
#81in Power Drill Parts & Accessories
Average rating
4.63 starsAmazon United States average 4.42 stars
Average reviews
587per listing
Listings tracked
18

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 80 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
80 months

Products

Top Freud Forstner Bit Set products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 66% of clicks. Leaders hold, but buyers still shop past them.

$0$4K$8K$12K$16K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

6 falling

Sellers

79

Top-5 brand share

98%

Top 20: 100%

Top-5 click share

66%

Top 20: 100%

Open market

0%

  • Freud55%
  • Diablo29%
  • IRWIN10%
  • CMT ORANGE TOOLS3%
  • Fisch2%
  • Bosch2%

Demand

Freud Forstner Bit Set search demand

Weekly searches over the year. Pick a range.

250150Spike '26Mar '26Mar '26Apr '26May '26May '26Jun '26Jul '26

Search terms

Top Freud Forstner Bit Set search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • freud forstner bits4K/yr
  • freud forstner bit set4K/yr
  • diablo forstner bit set4K/yr

Reviews and returns

What reviews say buyers love and hate about Freud Forstner Bit Set

We read the reviews and the return reasons for every product selling here.

43%of positive reviews mention “Quality-Overall”
46%of negative reviews mention “Quality-Overall”
1.8%of orders come back
“was hoping for better quality”
A buyer, on “Quality-Overall”46% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Freud Forstner Bit Set questions

Answered from the same tracked data.