Skip to content

Freestanding Mailbox

Fail

Buyers convert on only 1.4% of searches, so Freestanding Mailbox is a Fail.

Flapen Score
38
38 / 100
Ranks 8,108 of 9,536 Tools & Home Improvement niches · −10 vs the category median of 48
Market size
$88K/yr58K searches / yr
90-day growth
+7.1%search demand this quarter
Competition
44%top-5 click share · 12 brands · 61 sellers

Flapen Score

Freestanding Mailbox against its category

The dotted line is the Tools & Home Improvement average. Past it, Freestanding Mailbox is stronger. Inside it, weaker.

38Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Freestanding Mailbox market on Amazon at a glance

Shoppers on Amazon United States searched for Freestanding Mailbox 58K times last year and spent an estimated $88K. The top 5 brands take 92% of clicks. Flapen scores it 38 out of 100, a Fail.

01 · Demand

1.4% of searches ended in a purchase last week.

Shoppers searched for this 58K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 1.4% of those searches ended in a purchase. Searches in the last 90 days moved +7.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $88K a year.

Searches, last 12 months
58K
Growth, 90 days vs prior 90
+7.1%
Conversion, latest week
1.4%
Market size, estimated
$88Ka year
Peak month
May1.3× the quietest month
Top search term
free standing mailbox15K searches a year

02 · Price

A sale here is worth $110.30.

Listings sell for $110.30 on average, from $43.44 to $266.80. Amazon reports units sold in ranges. This niche sold 500 to 750 a year. The average listing sells 0 to 100 of them. At $110.30 that is $0 to $11K a year per listing.

Average price
$110.30above the $15 to $100 sweet spot
Price range
$43.44–$266.80
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
500–750
Units per listing a year
0–100
Revenue per listing a year
$0–$11K
Returns
3.8%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

69% of listings pay for placement with sponsored ads. 60% ship with Prime. On an average day, 1.5% of listings are out of stock. The average listing ranks #111 within Mailboxes & Accessories. It carries 771 reviews at 4.54 stars, so a new listing needs social proof before a better product.

Sponsored listings
69%
Prime listings
60%
Out of stock, average day
1.5%
Average rank
#111in Mailboxes & Accessories
Average rating
4.54 starsAmazon United States average 4.42 stars
Average reviews
771per listing
Listings tracked
35

04 · Newcomers

Amazon counts 1 of last year's 4 launches as successful.

4 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 44 months on average, so the names here are settling in.

Launched, last 12 months
4
Successful launches
1Amazon's first-year sales bar
Average brand age
44 months

Products

Top Freestanding Mailbox products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 44% of clicks. Leaders hold, but buyers still shop past them.

$0$4K$7K$11K$14K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

12 falling

Sellers

61

Top-5 brand share

92%

Top 20: 100%

Top-5 click share

44%

Top 20: 86%

Open market

6%

  • Simplay329%
  • MEIYIHUI22%
  • ARCHITECTURAL MAILBOXES20%
  • Polar Aurora15%
  • Step26%
  • Veemuaro2%
  • Open — no brand owns it (6 brands, 6%)

Demand

Freestanding Mailbox search demand

Weekly searches over the year, seasonality beneath. Pick a range.

1K750Spike '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.3×

Search terms

Top Freestanding Mailbox search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • free standing mailbox15K/yr
  • standing mailbox12K/yr
  • standing mailboxes for outside9K/yr
  • freestanding mailbox9K/yr
  • free standing mailboxes for outside7K/yr
  • stand alone mailbox5K/yr

Reviews and returns

What reviews say buyers love and hate about Freestanding Mailbox

We read the reviews and the return reasons for every product selling here.

24%of positive reviews mention “Assembly/Installation”
9%of negative reviews mention “Strength”
3.8%of orders come back
“not as sturdy as it should be”
A buyer, on “Strength”9% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Freestanding Mailbox questions

Answered from the same tracked data.