framing tape
Skip itA small market ($66K/yr) — this niche doesn't clear our bar today.
Conversion
Great10.4%search→purchase rate — share of searches ending in a sale
Returns
Great1.3%return rate — above 5% kills the launch gate
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Price range
Good$4.04–$30.96cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Good72%top-5 brand share — brands hold most of the demand
Competition
Good54%top-5 click share — leaders hold, buyers still browse
Avg price
Okay$10.46avg listing price — sweet spot $15–$100
Growth
Bad-6.1%90-day search growth — must beat 0% to launch
Review moat
Bad16,911.29avg incumbent reviews — the moat a new listing must climb
Market size
Bad$66K$66K/yr · 61K searches
According to Flapen's Amazon United States niche tracking, framing tape is a $66K/yr Amazon United States market (61K searches/yr). The top 5 brands hold 72% of demand. Verdict: Skip it — 49/100.
Data updated Jul 27, 2026 · scored weekly · How we score niches
framing tape market data
- Units sold / yr
- 6K–8K
- avg 100–250/product
- Revenue / yr
- $63K–$84K
- units × avg price
- Conversion rate
- 10.4%
- Avg BSR
- #45
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 91%
- Out of stock
- 0.0%
- Avg brand age
- 38 months
- Avg seller age
- 175 days
Competition & brand share
The top 5 products take 54% of clicks — established leaders, but buyers still shop beyond them.Brands
23 rising
Sellers
112
Top-5 brand share
72%
Top 20: 97%
Top-5 click share
54%
Top 20: 86%
Open market
25%
- Command36%
- EZlifego15%
- Summerbrite9%
- NYKKOLA6%
- TSSART6%
- GCXIXPY3%
Demand & seasonality
Weekly Amazon search volume, last 99 weeks — -6.1% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.3×
Top framing tape search terms
- frame tape12K/yr
- picture frame tape12K/yr
- picture frame adhesive for walls5K/yr
- picture frame wall adhesive5K/yr
- picture hanging adhesive4K/yr
- frame tape for walls4K/yr
- para pegar cuadros en la pared5K/yr
- frame adhesive for walls no damage4K/yr
- stickers to hang pictures on the wall4K/yr
- picture stickers for wall3K/yr
Top framing tape products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Command 15 lb Large Picture Hanging Strips 14 Pairs (28 Strips) Damage-Free Hanging Picture Hangers No Tools Wall Hanger for Home Decor White Adhesive
Command$10.904.6★110,738 rev
EZlifego Double Sided Tape Heavy Duty Nano Double Sided Adhesive Tape Clear Mounting Tape Picture Hanging Adhesive Strips (9.85FT)
EZlifego$10.024.4★130,064 rev
Command 20 lb XL 8 Pairs Heavyweight Picture Hanging Strips (16 Strips) Damage-Free Hangers for Picture Frames No Tools Required Ideal for Home Room Wall Decor White Adhesive
Command$5.984.5★3,890 rev
SummerBrite Picture Hanging Strips 40 Strips Damage Free Removal Wall Poster Picture Hangers Without Nails Sticky Hook & Loop Adhesive Strips for Poster/Picture/Home/Office 20 Pairs/Medium White
Summerbrite$9.454.1★6,610 rev
Self Adhesive Picture Frame Backing Tape Rolls Kraft Brown 2 Wide x 55 Yd
NYKKOLA$9.134.4★577 rev
Newest
by launch date
GCXIXPY 12 Pcs Picture Hangers without Nails 20 Ibs Load Heavy Duty Self Picture Hanging Hooks for Hanging Waterproof Adhesive Picture Hooks for Bathroom Kitchen Transparent Sticky Hooks for Frames
GCXIXPY$6.98578 rev
coolpa 24PCS Picture Hangers Without Nails Wall Hangers Without Nails Adhesive Wall Hooks to use Inside Kitchen Bathroom Home and Office (8mm)
coolpa$10.01457 rev
Double Sided Tape Adhesive Dots Stickers 280 350 450 550 or 700 Pack Removable Putty No Trace Clear Sticky Tac Blue Sticky Tack Balloon Tassels Picture Hanging Strips (350 Sticky Dots)
D-NYX$5.771,693 rev
NULTAT Double Sided Tape Heavy Duty Nano Reusable Removable Washable Double Stick Tape for Wall Multipurpose Clear Adhesive High Temperature Tape 1.18 x 120(10 Feet)
NULTAT$7.903,027 rev
X-Protector Picture Hanging Strips - 20 Pairs Damage Free Picture Hangers - Self Adhesive Hangers Without Nails - Heavy Duty Wall Hanging Strips - Wall Sticky for Hanging Up to 15 LBS (Size M)
X-Protector$9.021,152 rev
Trending
90-day click momentum
Command 20 lb XL 10 Pairs Heavyweight Picture Hanging Strips (20 Strips) Damage-Free Hangers for Picture Frames No Tools Required Ideal for Home Room Wall Decor White Adhesive
Command$10.314.5★
GCXIXPY 12 Pcs Picture Hangers without Nails 20 Ibs Load Heavy Duty Self Picture Hanging Hooks for Hanging Waterproof Adhesive Picture Hooks for Bathroom Kitchen Transparent Sticky Hooks for Frames
GCXIXPY$6.983.8★
Moeey Double Sided Adhesive Pads Heavy Duty Mounting Tape 48Pcs 3mm Thickness Pre-Cut Foam Tape Super-Sticky Black Strong Pads Rectangle Shape Waterproof for Walls Picture Car Home Office
Moeey$6.444.3★
coolpa 24PCS Picture Hangers Without Nails Wall Hangers Without Nails Adhesive Wall Hooks to use Inside Kitchen Bathroom Home and Office (8mm)
coolpa$10.013.5★
Daewiutr 14 Pack Adhesive Wall Hooks Wall Hangers Without Nails No Damage Picture Hooks Waterproof and Rustproof to use Inside Kitchen Bathroom Home and Office14mm
Daewiutr$8.933.8★
What buyers say about framing tape
What buyers praise and complain about, mined from review topics.What buyers love
“strong adhesive”
“Good price medium quality”
“Easy to apply”
“Solid product”
“are holding up very nicely”
“AS ADVERTISED”
“Works wonderfully”
“Great Value”
“Very good grip”
“Worked out well for the project I was using it on”
What buyers complain about
“Adhesive is crap”
“DOESNT WORK”
“Peels paint off”
“broke after 2 days”
“Bad quality”
“Not Very Strong”
“too expensive”
“Not able to use”
“deceptive advertising”
“Instructions on box were horrible”
Top return reasons
Common questions
- Is framing tape profitable to sell on Amazon United States?
- The niche generates $66K/yr across 34 tracked products. 90-day search growth is -6.1%. Flapen's verdict: Skip it (49/100).
- How competitive is the framing tape niche?
- 23 brands and 112 sellers compete. The top 5 products take 54% of clicks and top 5 brands hold 72% of demand.
- What do buyers complain about in framing tape?
- Top complaints mined from reviews: Adhesion/Stickiness, Functionality-Overall, Paint Quality. The return rate is 1.3%.
- When does demand for framing tape peak?
- Demand is steady year-round — the busiest month runs 1.3× the quietest.
- What does it cost to enter the framing tape niche?
- Listings span $4.04–$30.96; the average listing price is $10.46 (sweet spot $15–$100). The average incumbent carries 16,911 reviews — the moat a new listing must climb.