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Framing Tape

Fail

Shoppers spend only $66K a year here, so Framing Tape is a Fail.

Flapen Score
49
49 / 100
Top 44% of 9,536 Tools & Home Improvement niches · +1 vs the category median of 48
Market size
$66K/yr61K searches / yr
90-day growth
-6.1%search demand this quarter
Competition
54%top-5 click share · 23 brands · 112 sellers

Flapen Score

Framing Tape against its category

The dotted line is the Tools & Home Improvement average. Past it, Framing Tape is stronger. Inside it, weaker.

49Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Framing Tape market on Amazon at a glance

Shoppers on Amazon United States searched for Framing Tape 61K times last year and spent an estimated $66K. The top 5 brands take 72% of clicks. Flapen scores it 49 out of 100, a Fail.

01 · Demand

10.4% of searches ended in a purchase last week.

Shoppers searched for this 61K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 10.4% of those searches ended in a purchase. Searches in the last 90 days moved -6.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $66K a year.

Searches, last 12 months
61K
Growth, 90 days vs prior 90
-6.1%
Conversion, latest week
10.4%
Market size, estimated
$66Ka year
Peak month
August1.3× the quietest month
Top search term
frame tape12K searches a year

02 · Price

A sale here is worth $10.46.

Listings sell for $10.46 on average, from $4.04 to $30.96. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 100 to 250 of them. At $10.46 that is $1K to $3K a year per listing.

Average price
$10.46under the $15 to $100 sweet spot
Price range
$4.04–$30.96
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
6K–8K
Units per listing a year
100–250
Revenue per listing a year
$1K–$3K
Returns
1.3%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

91% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #45 within Picture Hangers. It carries 16,911 reviews at 4.34 stars, so a new listing needs social proof before a better product.

Sponsored listings
91%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#45in Picture Hangers
Average rating
4.34 starsAmazon United States average 4.42 stars
Average reviews
16,911per listing
Listings tracked
34

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 38 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
38 months

Products

Top Framing Tape products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 54% of clicks. Leaders hold, but buyers still shop past them.

$0$3K$5K$8K$11K1001K10K100K1.0M Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

23 rising

Sellers

112

Top-5 brand share

72%

Top 20: 97%

Top-5 click share

54%

Top 20: 86%

Open market

25%

  • Command36%
  • EZlifego15%
  • Summerbrite9%
  • NYKKOLA6%
  • TSSART6%
  • GCXIXPY3%

Demand

Framing Tape search demand

Weekly searches over the year, seasonality beneath. Pick a range.

1K750Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.3×

Search terms

Top Framing Tape search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • frame tape12K/yr
  • picture frame tape12K/yr
  • picture frame adhesive for walls5K/yr
  • picture frame wall adhesive5K/yr
  • picture hanging adhesive4K/yr
  • frame tape for walls4K/yr
  • para pegar cuadros en la pared5K/yr
  • frame adhesive for walls no damage4K/yr
  • stickers to hang pictures on the wall4K/yr
  • picture stickers for wall3K/yr

Reviews and returns

What reviews say buyers love and hate about Framing Tape

We read the reviews and the return reasons for every product selling here.

23%of positive reviews mention “Adhesion/Stickiness”
33%of negative reviews mention “Adhesion/Stickiness”
1.3%of orders come back
“Adhesive is crap”
A buyer, on “Adhesion/Stickiness”33% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Framing Tape questions

Answered from the same tracked data.