Is Framing Square profitable to sell on Amazon United States?

Flapen scores Framing Square 55 out of 100 on Amazon United States, a Maybe. Shoppers spend $276K a year across 28 tracked products. Amazon counts 1 of the 2 products launched in the last year as successful launches. Search demand grew -0.3% in the last 90 days.

How competitive is the Framing Square niche on Amazon United States?

17 brands and 79 sellers compete in Framing Square on Amazon United States. The top 5 Framing Square products take 51% of clicks, and the top 5 brands take 70%.

What do buyers complain about in Framing Square?

Framing Square buyers on Amazon United States complain most about Quality-Overall, Measurement/Reading Accuracy, and Thickness. Returns run at 0.8% of orders.

When does demand for Framing Square peak?

Search demand for Framing Square on Amazon United States is steady all year. The busiest month runs 1.1× the quietest.

What does it cost to enter the Framing Square niche?

Framing Square sells for $21.75 on average on Amazon United States, inside the $15 to $100 sweet spot. Listings run $5.86 to $50.01. The average product has 2,000 reviews, the count a new listing must catch up to.

Framing Square

Maybe

Returns run at only 0.8% of orders. But demand is soft, at -0.3% this quarter, so Framing Square is a Maybe.

Filters Low Review Barrier

Flapen Score: 55
55 / 100Top 21% of 9,536 Tools & Home Improvement niches · +7 vs the category median of 48
Market size: $276K/yr231K searches / yr
90-day growth: -0.3%search demand this quarter
Competition: 51%top-5 click share · 17 brands · 79 sellers

Flapen Score

Framing Square against its category

The dotted line is the Tools & Home Improvement average. Past it, Framing Square is stronger. Inside it, weaker.

55Maybe

This niche Category average

See the method

Market

The Framing Square market on Amazon at a glance

Shoppers on Amazon United States searched for Framing Square 231K times last year and spent an estimated $276K. The top 5 brands take 70% of clicks. Flapen scores it 55 out of 100, a Maybe.

01 · Demand

5.5% of searches ended in a purchase last week.

Shoppers searched for this 231K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 5.5% of those searches ended in a purchase. Searches in the last 90 days moved -0.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $276K a year.

Searches, last 12 months: 231K
Growth, 90 days vs prior 90: -0.3%
Conversion, latest week: 5.5%
Market size, estimated: $276Ka year
Peak month: November1.1× the quietest month
Top search term: framing square172K searches a year

02 · Price

A sale here is worth $21.75.

Listings sell for $21.75 on average, from $5.86 to $50.01. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 250 to 500 of them. At $21.75 that is $5K to $11K a year per listing.

Average price: $21.75inside the $15 to $100 sweet spot
Price range: $5.86–$50.01
Amazon United States median price: $24.38across 115,062 niches
Units sold a year: 10K–13K
Units per listing a year: 250–500
Revenue per listing a year: $5K–$11K
Returns: 0.8%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

68% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 1.1% of listings are out of stock. The average listing ranks #64 within Measuring & Layout Tools. It carries 2,000 reviews at 4.59 stars, so a new listing needs social proof before a better product.

Sponsored listings: 68%
Prime listings: 96%
Out of stock, average day: 1.1%
Average rank: #64in Measuring & Layout Tools
Average rating: 4.59 starsAmazon United States average 4.42 stars
Average reviews: 2,000per listing
Listings tracked: 28

04 · Newcomers

Amazon counts 1 of last year's 2 launches as successful.

2 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 42 months on average, so the names here are settling in.

Launched, last 12 months: 2
Successful launches: 1Amazon's first-year sales bar
Average brand age: 42 months

Products