Is Framing Hammer profitable to sell on Amazon United States?

Flapen scores Framing Hammer 53 out of 100 on Amazon United States, a Maybe. Shoppers spend $447K a year across 49 tracked products. Amazon counts 3 of the 4 products launched in the last year as successful launches. Search demand grew +1.9% in the last 90 days.

How competitive is the Framing Hammer niche on Amazon United States?

12 brands and 109 sellers compete in Framing Hammer on Amazon United States. The top 5 Framing Hammer products take 31% of clicks, and the top 5 brands take 87%.

What do buyers complain about in Framing Hammer?

Framing Hammer buyers on Amazon United States complain most about Durability, Quality-Overall, and Weight Heavy. Returns run at 0.9% of orders.

When does demand for Framing Hammer peak?

Search demand for Framing Hammer on Amazon United States peaks in Sep–Oct, and the busiest month runs 2.0× the quietest.

What does it cost to enter the Framing Hammer niche?

Framing Hammer sells for $42.27 on average on Amazon United States, inside the $15 to $100 sweet spot. Listings run $9.01 to $251.10. The average product has 1,421 reviews, the count a new listing must catch up to.

Framing Hammer

Maybe

Returns run at only 0.9% of orders. But demand is soft, at +1.9% this quarter, so Framing Hammer is a Maybe.

Flapen Score: 53
53 / 100Top 27% of 9,536 Tools & Home Improvement niches · +5 vs the category median of 48
Market size: $447K/yr426K searches / yr
90-day growth: +1.9%search demand this quarter
Competition: 31%top-5 click share · 12 brands · 109 sellers

Flapen Score

Framing Hammer against its category

The dotted line is the Tools & Home Improvement average. Past it, Framing Hammer is stronger. Inside it, weaker.

53Maybe

This niche Category average

See the method

Market

The Framing Hammer market on Amazon at a glance

Shoppers on Amazon United States searched for Framing Hammer 426K times last year and spent an estimated $447K. The top 5 brands take 87% of clicks. Demand peaks in Sep–Oct. Flapen scores it 53 out of 100, a Maybe.

01 · Demand

2.5% of searches ended in a purchase last week.

Shoppers searched for this 426K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 2.5% of those searches ended in a purchase. Searches in the last 90 days moved +1.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $447K a year.

Searches, last 12 months: 426K
Growth, 90 days vs prior 90: +1.9%
Conversion, latest week: 2.5%
Market size, estimated: $447Ka year
Peak month: September2.0× the quietest month
Top search term: framing hammer199K searches a year

02 · Price

A sale here is worth $42.27.

Listings sell for $42.27 on average, from $9.01 to $251.10. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 100 to 250 of them. At $42.27 that is $4K to $11K a year per listing.

Average price: $42.27inside the $15 to $100 sweet spot
Price range: $9.01–$251.10
Amazon United States median price: $24.38across 115,062 niches
Units sold a year: 8K–10K
Units per listing a year: 100–250
Revenue per listing a year: $4K–$11K
Returns: 0.9%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

65% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.6% of listings are out of stock. The average listing ranks #85 within Hammers. It carries 1,421 reviews at 4.57 stars, so a new listing needs social proof before a better product.

Sponsored listings: 65%
Prime listings: 100%
Out of stock, average day: 0.6%
Average rank: #85in Hammers
Average rating: 4.57 starsAmazon United States average 4.42 stars
Average reviews: 1,421per listing
Listings tracked: 49

04 · Newcomers

Amazon counts 3 of last year's 4 launches as successful.

4 products launched here in the last 12 months. Amazon counts 3 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 61 months on average, so the names here are established.

Launched, last 12 months: 4
Successful launches: 3Amazon's first-year sales bar
Average brand age: 61 months

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