Is Forearm Guard profitable to sell on Amazon United States?

Flapen scores Forearm Guard 48 out of 100 on Amazon United States, a Fail. Shoppers spend $40K a year across 40 tracked products. Amazon counts 1 of the 2 products launched in the last year as successful launches. Search demand grew +1.6% in the last 90 days.

How competitive is the Forearm Guard niche on Amazon United States?

24 brands and 41 sellers compete in Forearm Guard on Amazon United States. The top 5 Forearm Guard products take 38% of clicks, and the top 5 brands take 59%.

What do buyers complain about in Forearm Guard?

Forearm Guard buyers on Amazon United States complain most about Size-Overall, Comfort-Overall, and Thickness. Returns run at 3.9% of orders.

What does it cost to enter the Forearm Guard niche?

Forearm Guard sells for $22.11 on average on Amazon United States, inside the $15 to $100 sweet spot. Listings run $8.94 to $65.03. The average product has 1,285 reviews, the count a new listing must catch up to.

Forearm Guard

Fail

Shoppers spend only $40K a year here, so Forearm Guard is a Fail.

Flapen Score: 48
48 / 100Ranks 4,568 of 9,536 Tools & Home Improvement niches · on the category median
Market size: $40K/yr74K searches / yr
90-day growth: +1.6%search demand this quarter
Competition: 38%top-5 click share · 24 brands · 41 sellers

Flapen Score

Forearm Guard against its category

The dotted line is the Tools & Home Improvement average. Past it, Forearm Guard is stronger. Inside it, weaker.

48Fail

This niche Category average

See the method

Market

The Forearm Guard market on Amazon at a glance

Shoppers on Amazon United States searched for Forearm Guard 74K times last year and spent an estimated $40K. The top 5 brands take 59% of clicks. Flapen scores it 48 out of 100, a Fail.

01 · Demand

2.4% of searches ended in a purchase last week.

Shoppers searched for this 74K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 2.4% of those searches ended in a purchase. Searches in the last 90 days moved +1.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $40K a year.

Searches, last 12 months: 74K
Growth, 90 days vs prior 90: +1.6%
Conversion, latest week: 2.4%
Market size, estimated: $40Ka year
Top search term: forearm guard14K searches a year

02 · Price

A sale here is worth $22.11.

Listings sell for $22.11 on average, from $8.94 to $65.03. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At $22.11 that is $0 to $2K a year per listing.

Average price: $22.11inside the $15 to $100 sweet spot
Price range: $8.94–$65.03
Amazon United States median price: $24.38across 115,062 niches
Units sold a year: 2K–2K
Units per listing a year: 0–100
Revenue per listing a year: $0–$2K
Returns: 3.9%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

88% of listings pay for placement with sponsored ads. 93% ship with Prime. On an average day, 0.5% of listings are out of stock. The average listing ranks #81 within Hand & Arm Protection. It carries 1,285 reviews at 4.45 stars, so a new listing needs social proof before a better product.

Sponsored listings: 88%
Prime listings: 93%
Out of stock, average day: 0.5%
Average rank: #81in Hand & Arm Protection
Average rating: 4.45 starsAmazon United States average 4.42 stars
Average reviews: 1,285per listing
Listings tracked: 40

04 · Newcomers

Amazon counts 1 of last year's 2 launches as successful.

2 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 56 months on average, so the names here are settling in.

Launched, last 12 months: 2
Successful launches: 1Amazon's first-year sales bar
Average brand age: 56 months

Products