Folding Utility Knife
MaybeReturns run at only 0.9% of orders. But the products selling today already average 4.6★, so Folding Utility Knife is a Maybe.
- Flapen Score
- 56 / 100Top 17% of 9,536 Tools & Home Improvement niches · +8 vs the category median of 4856
- Market size
- $398K/yr604K searches / yr
- 90-day growth
- +8.9%search demand this quarter
- Competition
- 37%top-5 click share · 22 brands · 109 sellers
Flapen Score
Folding Utility Knife against its category
The dotted line is the Tools & Home Improvement average. Past it, Folding Utility Knife is stronger. Inside it, weaker.
Market
The Folding Utility Knife market on Amazon at a glance
Shoppers on Amazon United States searched for Folding Utility Knife 604K times last year and spent an estimated $398K. The top 5 brands take 81% of clicks. Demand peaks in Feb–Mar. Flapen scores it 56 out of 100, a Maybe.
01 · Demand
3.3% of searches ended in a purchase last week.
Shoppers searched for this 604K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 3.3% of those searches ended in a purchase. Searches in the last 90 days moved +8.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $398K a year.
- Searches, last 12 months
- 604K
- Growth, 90 days vs prior 90
- +8.9%
- Conversion, latest week
- 3.3%
- Market size, estimated
- $398Ka year
- Peak month
- February1.7× the quietest month
- Top search term
- work knife127K searches a year
02 · Price
A sale here is worth $19.95.
Listings sell for $19.95 on average, from $8.32 to $88.00. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 250 to 500 of them. At $19.95 that is $5K to $10K a year per listing.
- Average price
- $19.95inside the $15 to $100 sweet spot
- Price range
- $8.32–$88.00
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 20K–25K
- Units per listing a year
- 250–500
- Revenue per listing a year
- $5K–$10K
- Returns
- 0.9%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
85% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #117 within Knives, Parts & Accessories. It carries 3,377 reviews at 4.58 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 85%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #117in Knives, Parts & Accessories
- Average rating
- 4.58 starsAmazon United States average 4.42 stars
- Average reviews
- 3,377per listing
- Listings tracked
- 53
04 · Newcomers
Amazon counts 1 of last year's 4 launches as successful.
4 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 53 months on average, so the names here are settling in.
- Launched, last 12 months
- 4
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 53 months
Products
Top Folding Utility Knife products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Gerber Gear Prybrid Utility Knife with Pocket Clip Box Cutter Retractable Blade Heavy Duty Utility Razor with Pry Bar Bottle Opener and Wire Stripper Multi tool Pocket Knife Blue with Clip
- Price
- $17.19
- Rating
- 4.3/5
- Reviews
- 753
- Age
- 6y ago
Gerber Gear EAB Lite Pocket Razor Knife with Money Clip - EDC Gear Folding Stainless Steel Utility Knife with Box Cutter Blade for Everyday Carry
- Price
- $13.89
- Rating
- 4.7/5
- Reviews
- 10,438
- Age
- 16y ago
Gerber EAB Utility Knife EDC Pocket Knife Replaceable Blade Slim Black
- Price
- $16.50
- Rating
- 4.7/5
- Reviews
- 16,426
- Age
- 1y ago
WORKPRO Premium Titanium Utility Knife CNC Unibody Lightweight Aluminium Handle Folding Box Cutter Quick Change Blade Razor Knife Ideal Gifts for Men Women with 10 Extra Blades
- Price
- $31.56
- Rating
- 4.7/5
- Reviews
- 342
- Age
- 1y ago
WORKPRO 2PCS EDC Folding Utility Knife Mini Box Cutter with Quick Open Axis Lock Quick Change Blade Razor Knife Foldable Small Pocket Knife with Belt Clip 2 Packs with 10 Extra Blades
- Price
- $10.23
- Rating
- 4.7/5
- Reviews
- 830
- Age
- 2y ago
Trending
90-day click momentum
CJRB Boxer Folding Utility Knife Small EDC Knife with G10 Handle Includes 10PCS Total Blades(J1967 Blue)
- Price
- $38.43
- Rating
- 4.2/5
- Reviews
- 179
- Age
- 9mo ago
WORKPRO Premium Titanium Utility Knife CNC Unibody Lightweight Aluminium Handle Folding Box Cutter Quick Change Blade Razor Knife Ideal Gifts for Men Women with 10 Extra Blades
- Price
- $31.56
- Rating
- 4.7/5
- Reviews
- 342
- Age
- 1y ago
OKNIFE U1 Pro Multitool Folding Utility Knife with Folding Screwdriver
- Price
- $32.77
- Rating
- 4.5/5
- Reviews
- 768
- Age
- 1y ago
OKNIFE Otacle U1 Folding Utility Knife with Quick Change Blade & Rail Lock
- Price
- $23.66
- Rating
- 4.6/5
- Reviews
- 1,523
- Age
- 1y ago
Gerber EAB Utility Knife EDC Pocket Knife Replaceable Blade Mini Black
- Price
- $11.96
- Rating
- 4.7/5
- Reviews
- 16,426
- Age
- 1y ago
Newest
by launch dateCJRB Boxer Folding Utility Knife Small EDC Knife with G10 Handle Includes 10PCS Total Blades(J1967 Blue)
- Price
- $38.43
- Rating
- 4.2/5
- Reviews
- 179
- Age
- 9mo ago
Gerber EAB Utility Knife EDC Pocket Knife Replaceable Blade Mini Silver
- Price
- $11.49
- Rating
- 4.4/5
- Reviews
- 41
- Age
- 1y ago
Gerber EAB Utility Knife EDC Pocket Knife Replaceable Blade Mini Black
- Price
- $11.96
- Rating
- 4.7/5
- Reviews
- 16,426
- Age
- 1y ago
Gerber EAB Utility Knife EDC Pocket Knife Replaceable Blade Slim Black
- Price
- $16.50
- Rating
- 4.7/5
- Reviews
- 16,426
- Age
- 1y ago
WORKPRO 3-Pack Folding Utility Knife Set G10 Handle Black
- Price
- $14.28
- Rating
- 4.4/5
- Reviews
- 89
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take only 37% of clicks. An open shelf where new products get seen.
Brands
22 falling
Sellers
109
Top-5 brand share
81%
Top 20: 98%
Top-5 click share
37%
Top 20: 74%
Open market
16%
- Gerber37%
- WORKPRO35%
- OKNIFE4%
- FLISSA3%
- GOOD WORKER2%
- Milwaukee2%
- Open — no brand owns it (16 brands, 16%)
Demand
Folding Utility Knife search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Feb, Mar · busiest ÷ quietest = 1.7×
Search terms
Top Folding Utility Knife search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- work knife127K/yr
- edc utility knife74K/yr
- workpro utility knife67K/yr
- work knife for men44K/yr
- gerber utility knife39K/yr
- pocket utility knife29K/yr
- gerber prybrid26K/yr
- edc box cutter19K/yr
- gerber box cutter18K/yr
- utility pocket knife28K/yr
Reviews and returns
What reviews say buyers love and hate about Folding Utility Knife
We read the reviews and the return reasons for every product selling here.
“Broke in a month”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
16 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Folding Utility Knife questions
Answered from the same tracked data.