folding utility knife
Worth a lookShows low returns (0.9%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.9%return rate — above 5% kills the launch gate
Price range
Great$8.32–$88.00cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Great$19.95avg listing price — sweet spot $15–$100
Competition
Great37%top-5 click share — an open shelf
Market size
Good$398K$398K/yr · 604K searches
Conversion
Okay3.3%search→purchase rate — share of searches ending in a sale
Brand share
Okay81%top-5 brand share — brands hold most of the demand
Growth
Okay+8.9%90-day search growth — must beat 0% to launch
Review moat
Okay3,376.55avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
According to Flapen's Amazon United States niche tracking, folding utility knife is a $398K/yr Amazon United States market (604K searches/yr). The top 5 brands hold 81% of demand. Demand peaks in Feb–Mar. Verdict: Worth a look — 56/100.
Data updated Jul 29, 2026 · scored weekly · How we score niches
folding utility knife market data
- Units sold / yr
- 20K–25K
- avg 250–500/product
- Revenue / yr
- $399K–$499K
- units × avg price
- Conversion rate
- 3.3%
- Avg BSR
- #117
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 85%
- Out of stock
- 0.0%
- Avg brand age
- 53 months
- Avg seller age
- 146 days
Competition & brand share
Clicks spread well past the top 5 (37% combined) — an open shelf where new products get seen.Brands
22 falling
Sellers
109
Top-5 brand share
81%
Top 20: 98%
Top-5 click share
37%
Top 20: 74%
Open market
16%
- Gerber37%
- WORKPRO35%
- OKNIFE4%
- FLISSA3%
- GOOD WORKER2%
- Milwaukee2%
- Open — no brand owns it (16 brands, 16%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +8.9% search growth over the last 90 days.Peak months: Feb, Mar · busiest ÷ quietest = 1.7×
Top folding utility knife search terms
- work knife127K/yr
- edc utility knife74K/yr
- workpro utility knife67K/yr
- work knife for men44K/yr
- gerber utility knife39K/yr
- pocket utility knife29K/yr
- gerber prybrid26K/yr
- edc box cutter19K/yr
- gerber box cutter18K/yr
- utility pocket knife28K/yr
Top folding utility knife products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Gerber Gear Prybrid Utility Knife with Pocket Clip Box Cutter Retractable Blade Heavy Duty Utility Razor with Pry Bar Bottle Opener and Wire Stripper Multi tool Pocket Knife Blue with Clip
Gerber$17.194.3★753 rev
Gerber Gear EAB Lite Pocket Razor Knife with Money Clip - EDC Gear Folding Stainless Steel Utility Knife with Box Cutter Blade for Everyday Carry
Gerber$13.894.7★10,438 rev
Gerber EAB Utility Knife EDC Pocket Knife Replaceable Blade Slim Black
Gerber$16.504.7★16,426 rev
WORKPRO Premium Titanium Utility Knife CNC Unibody Lightweight Aluminium Handle Folding Box Cutter Quick Change Blade Razor Knife Ideal Gifts for Men Women with 10 Extra Blades
WORKPRO$31.564.7★342 rev
WORKPRO 2PCS EDC Folding Utility Knife Mini Box Cutter with Quick Open Axis Lock Quick Change Blade Razor Knife Foldable Small Pocket Knife with Belt Clip 2 Packs with 10 Extra Blades
WORKPRO$10.234.7★830 rev
Newest
by launch date
CJRB Boxer Folding Utility Knife Small EDC Knife with G10 Handle Includes 10PCS Total Blades(J1967 Blue)
CJRB CUTLERY$38.43179 rev
Gerber EAB Utility Knife EDC Pocket Knife Replaceable Blade Mini Silver
Gerber$11.4941 rev
Gerber EAB Utility Knife EDC Pocket Knife Replaceable Blade Mini Black
Gerber$11.9616,426 rev
Gerber EAB Utility Knife EDC Pocket Knife Replaceable Blade Slim Black
Gerber$16.5016,426 rev
WORKPRO 3-Pack Folding Utility Knife Set G10 Handle Black
WORKPRO$14.2889 rev
Trending
90-day click momentumCJRB Boxer Folding Utility Knife Small EDC Knife with G10 Handle Includes 10PCS Total Blades(J1967 Blue)
CJRB CUTLERY$38.434.2★
WORKPRO Premium Titanium Utility Knife CNC Unibody Lightweight Aluminium Handle Folding Box Cutter Quick Change Blade Razor Knife Ideal Gifts for Men Women with 10 Extra Blades
WORKPRO$31.564.7★
OKNIFE U1 Pro Multitool Folding Utility Knife with Folding Screwdriver
OKNIFE$32.774.5★
OKNIFE Otacle U1 Folding Utility Knife with Quick Change Blade & Rail Lock
OKNIFE$23.664.6★
Gerber EAB Utility Knife EDC Pocket Knife Replaceable Blade Mini Black
Gerber$11.964.7★
What buyers say about folding utility knife
What buyers praise and complain about, mined from review topics.What buyers love
“Incredibly sharp”
“Good quality knife”
“Fair price”
“Simple to use”
“Good Size”
“Exactly what I needed”
“Solid product”
“still works flawlessly”
“Easy grip”
“The knife is very nice it's lightweight”
What buyers complain about
“Broke in a month”
“Its Big”
“Not easy to open”
“Junk quality”
“Blades are not sharp”
“Limited grip due to size”
“A little on the expensive side”
“Misleading picture”
“Cheap plastic”
“I couldnt change the blade according to the simple directions”
Top return reasons
Common questions
- Is folding utility knife profitable to sell on Amazon United States?
- The niche generates $398K/yr across 53 tracked products. 1 of 4 products launched in the last 360 days are still selling. 90-day search growth is +8.9%. Flapen's verdict: Worth a look (56/100).
- How competitive is the folding utility knife niche?
- 22 brands and 109 sellers compete. The top 5 products take 37% of clicks and top 5 brands hold 81% of demand.
- What do buyers complain about in folding utility knife?
- Top complaints mined from reviews: Durability, Size-Overall, Ease Of Use. The return rate is 0.9%.
- When does demand for folding utility knife peak?
- Demand peaks in Feb–Mar; the busiest month runs 1.7× the quietest.
- What does it cost to enter the folding utility knife niche?
- Listings span $8.32–$88.00; the average listing price is $19.95 (sweet spot $15–$100). The average incumbent carries 3,377 reviews — the moat a new listing must climb.